"Tweet as Token": First Look at Trends.fun, a New Solana Ecosystem Platform with an All-Star Team
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"Tweet as Token": First Look at Trends.fun, a New Solana Ecosystem Platform with an All-Star Team
Trends.fun delivers an extremely simple and seamless user experience, while significantly lowering the issuance barrier, enabling any user to create tokens for posts they believe have "trends".
Navigating Web3 tides with focused insightsWritten by: TechFlow
As the crypto market continues to rise recently, the atmosphere of a bull market is becoming increasingly evident.
Historical experience shows that bull cycles are often accompanied by the emergence of new products and narratives.
On July 18, Solana's ecosystem welcomed a new platform—Trends.fun—focused on "one-click tokenization of tweets." The product sparked widespread discussion on social media immediately after launch.
In a landscape saturated with homogeneous meme launchpads, a product that turns tweets into tradable tokens naturally draws attention. However, another key reason for its broad appeal lies in the strong backing Trends.fun has received from prominent figures within the Solana and broader ecosystem.
Trends.fun’s founder, Mable Jiang, previously served as Chief Revenue Officer at STEPN, partner at top-tier VC firm Multicoin Capital, and Head of Corporate Strategy at DiDi. Mable is widely recognized as a key figure in the Solana community, with extensive connections and influence across the blockchain investment circles in Asia. For this project, she has mobilized support from multiple influential individuals within the Solana ecosystem.
Supporters include Solana co-founder @aeyakovenko, Solana Foundation Chair Lily Liu, Jupiter co-founders Meow and Siong, Kaito AI founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, Magic Eden co-founder Zhuoxun Yin, among others—representing heavyweight figures across various sectors of the Solana ecosystem.
Combined with its impressive network, Trends.fun enters the SocialFi space—a consistently cutting-edge topic in Web3. Especially following the popularity of pump.fun and bonk.fun, the market is eagerly searching for the next breakthrough innovation in SocialFi.
First Impressions of Trends.fun
On the homepage, each post features BUY and SELL options, allowing one-click participation in trading that tweet’s associated token.
Clicking on a post allows users to clearly view details such as the token’s market cap and holder distribution.
To create a token for an X post, users simply paste the link into the prominent input box on the Trends.fun homepage to instantly generate the tweet’s token. Note that each tweet can only be tokenized once under a “first-come, first-served” rule. Once a token has been created for a specific tweet, no further tokens can be issued for that same content.
Currently Popular Tokens on Trends.fun
The most popular tokens on Trends.fun currently include:
Trends.fun’s official account first tweet (token holders: 8,447, market cap: $1.49M)
Founder MableJiang’s introduction of Trends.fun (token holders: 3,539, market cap: $205K)
Solana’s official collaboration tweet with Trends.fun (token holders: 657, market cap: $87.5K)
User-friendly, but vulnerable to replication
In short, Trends.fun enables near-zero barrier tweet tokenization: users can issue tokens for any X post through an extremely simple and smooth process, at a cost of less than $1. The platform also provides transparent data dashboards for each tweet token, including holder count, real-time market cap, trading activity, and creator information.
For readers unfamiliar with DBC, DBC (DeepBrain Chain) aims to tokenize content from X posts, integrating information flow with value flow. Its core mechanism uses Bonding Curves to issue tokens—users can create a token based on an X post link without needing to pre-fund a liquidity pool (LP). Token prices are driven purely by market consensus, unrelated to the post’s engagement metrics (likes, reposts, etc.), and creators receive a 20% token incentive. This mechanism encourages users to create tokens around content and capture the trend value of social media.
For example, if User A sees User B post a smartphone review on X, they can use Trends.fun to issue a token called “PhoneHype” for that post—no liquidity provision required—and the token becomes immediately tradable. If the post sparks heated discussion and many users buy “PhoneHype,” the token price rises. As the issuer, User A receives a 20% reward in tokens.
X user @Viki_Nan.mp3 has already conducted a detailed walkthrough and analysis.
(Image source: @Viki_Nan.mp3)
Overall, Trends.fun delivers an exceptionally smooth and simple user experience, significantly lowering the barrier to entry so that anyone can create tokens for posts they believe have “trending” potential. Leveraging the DBC on-chain pricing model, each tweet token’s price is driven by actual buying and selling activity, effectively preventing manipulation via fake social metrics (like artificial likes or reposts).
However, Trends.fun also faces several risks. First, its core product model lacks defensibility and could be quickly replicated by competitors. Second, tokens issued via Trends.fun can be traded on any third-party DEX, meaning users can participate in trading popular tokens without ever using the Trends.fun platform—diminishing its ability to capture value as a primary issuance and trading gateway. Finally, the DBC mechanism is a double-edged sword: while it prevents manipulation through fake engagement, it also limits the direct price uplift high-quality content might otherwise gain from organic viral spread.
As Trends.fun founder Mable Jiang tweeted: “AI is driving the cost of content creation toward zero. When views, likes, and even entire posts can be manipulated, on-chain capital becomes a rare, transparent signal of true consensus.”
Whether Trends.fun can revive the glory of SocialFi and InfoFi remains to be seen. But amid the current market recovery, any new product under a fresh narrative deserves our attention and exploration.
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