5 billion USD daily trading volume: What's the magic behind Binance Alpha?
TechFlow Selected TechFlow Selected
5 billion USD daily trading volume: What's the magic behind Binance Alpha?
Fair access, better participation.
Navigating Web3 tides with focused insightsAuthor: Binance
Translation: TechFlow
Key Takeaways
-
Binance Alpha is revolutionizing Web3 engagement by integrating on-chain discovery with direct trading on the Binance exchange, enabling mainstream users to participate easily without needing a separate wallet or paying gas fees.
-
The platform offers users early access to high-potential Web3 projects through exclusive Token Generation Events (TGEs) and airdrops, delivering significant reward potential and setting a new user-centric standard for participation.
-
With the introduction of Alpha Points, Binance Alpha ensures fairer access to exclusive opportunities, rewarding active participation while driving surges in user engagement and trading volume.
On May 19, 2025, Binance Wallet achieved an astonishing daily trading volume of $5 billion, capturing 95.3% of the share among the 12 major wallets tracked by Dune Analytics. This surge was primarily driven by Binance Alpha—an early-access discovery platform integrated within Binance Wallet and the exchange, allowing users to engage with Web3 projects before their public launch. The platform also enables participants to benefit from exclusive Token Generation Events (TGEs) and airdrops, which have demonstrated substantial reward potential. Alpha's success is not just a one-time spike, but a fundamental shift in how people interact with Web3.
Interacting with Decentralized Networks
One of the biggest barriers to Web3 adoption has long been the perceived or actual complexity experienced by users: cumbersome interfaces, the need to manage wallets, dealing with gas fees, and adapting to unfamiliar ecosystems.
Binance Alpha is changing this. Through its 2.0 update, Alpha brings the power of on-chain discovery and trading directly into the Binance exchange, removing obstacles and opening doors to early opportunities for a broader audience. Users can now conduct on-chain transactions without a wallet, completing trades in just a few clicks—no need to worry about gas fees or technical hurdles. For the first time, mainstream users can explore and participate in Web3 with the same convenience and confidence as traditional trading.
"The surge in trading volume marks a transformation in how users engage with Web3," said Winson Liu, Global Head of Binance Wallet. "Binance Alpha is redefining how users discover early-stage projects and earn real rewards—we're setting a new standard for user-first participation in Web3."
Discovery, Access, and Extra Benefits
The advantage of pre-listing discovery and early token access is a true differentiator. Binance Alpha has proven to be a powerful pre-listing discovery tool: since its launch in December 2024, 18 tokens recommended on Binance Alpha have been listed on Binance’s spot markets, accounting for 43% of all new listings during that period, while approximately 10% of tokens featured on Binance Alpha have already been listed on the Binance exchange. While listing is never guaranteed, few platforms can match its track record of bringing high-potential assets into the spotlight for crypto users.
Many projects choose Binance Alpha for exclusive Token Generation Events (TGEs), drawing strong liquidity and user engagement. This gives users early access at discounted prices to high-potential Web3 projects. Among the 15 TGEs launched via Binance Alpha in 2025, participants purchased tokens at an average price nearly 8 times lower than the closing price on the first day of trading.
Still, the virtuous cycle of Web3 participation delivers even greater value to Alpha users. The platform also rewards active participants through regular airdrops. Starting from early May this year, Binance Alpha users have received eight token airdrops, accumulating rewards worth $1,076 per user based on first-day closing prices.
Fair Access, Better Engagement
As demand for Binance Alpha-exclusive TGEs continues to grow, we've introduced a points-based system to ensure fairer access and reward genuine user engagement: Alpha Points. This scoring system prioritizes active users based on their Alpha token purchases, trading volume, and supported asset balances within Binance Wallet and the exchange.
Alpha Points are calculated over a rolling 15-day cycle and determine eligibility for TGE and airdrop participation. In May 2025, we upgraded the system by adding a consumption mechanism: points are consumed when users confirm participation, transforming Alpha Points from passive scores into active access credentials.
"By rewarding active participation, we provide loyal users with fairer access to high-demand opportunities while scaling Binance Alpha to support more outstanding Web3 projects," said Winson Liu.
The impact of Alpha Points has been immediate and measurable. According to Dune data, on April 25, 2025—the day the mechanism launched—the number of active traders on Binance Wallet surged by over 58%, increasing from 44,967 to 71,228, making it the most active among all major crypto wallets. Trading volume more than doubled, jumping from $48.46 million to $118 million within just 24 hours. This spike in engagement reflects not only initial user enthusiasm but also lays the foundation for expanding the Alpha program, attracting more promising Web3 projects and further enhancing user utility.
Final Thoughts
We remain committed to expanding the Alpha ecosystem through partnerships with top-tier Web3 projects and strengthening incentive mechanisms to drive meaningful user engagement and increase rewards for participants. Our goal has always been to deliver more access, rewards, and practical value to users.
Binance Alpha is redefining how people experience Web3. By removing the traditional barriers of on-chain interaction and combining early access with tangible rewards, Alpha makes decentralized networks intuitive, easy to use, and valuable, appealing to a broader global audience. It is creating a more inclusive, rewarding, and user-friendly gateway to Web3. As we continue to expand this initiative, our mission remains clear: empower users, enhance access, and make the future of finance more accessible and impossible to miss. Step into this future today with Binance Alpha!
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
@binance
