PENGU Bounces Back with 360% Surge—Is the Fat Penguin Ecosystem Experiencing a Second Spring?
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PENGU Bounces Back with 360% Surge—Is the Fat Penguin Ecosystem Experiencing a Second Spring?
Promote penguin culture, earn $2 per 1,000 views—would you take this gig?
Navigating Web3 tides with focused insightsAuthor: Wenser
As BTC prices rebound, the meme coin sector is heating up again. Recently, PENGU token—backed primarily by meme culture and the Pudgy Penguins ecosystem—has shown strong performance. According to OKX market data, PENGU surged from a low of $0.0037 on April 9 to a peak of $0.0134, representing a gain of 360%. At the time of writing, PENGU was trading at $0.0124, with a 24-hour increase of 31.43%. Additionally, the floor price of Pudgy Penguins NFTs has risen to 11.5 ETH, a 20% increase week-on-week, while its seven-day trading volume reached 2,097 ETH, up 242% compared to the previous week.
Following the launch of the Abstract mainnet, the PENGU ecosystem has experienced a resurgence. This article by Odaily Planet Daily summarizes recent developments surrounding the PENGU token for readers’ reference.
The Rise of PENGU: The Fat Penguins' Alternative Path to Mass Adoption
The recent surge in PENGU's token price owes much to the active promotion by Pudgy Penguins CEO Luca Netz.
On April 25, Luca posted on X (formerly Twitter), inviting strong supporters of PENGU to leave their ETH wallet addresses in the comments, noting that the team was preparing something. He later clarified: "Leave your Abstract wallet address." He also warned: "If your profile doesn't feature any posts about PENGU, don’t bother commenting or leaving an address—it’s pointless."
The community speculated this move could be part of early incentives for the Abstract ecosystem or a prelude to a Token Generation Event (TGE).
These three posts have collectively amassed over 1.6 million views, demonstrating both the viral appeal of the chubby penguin IP and the crypto market’s enthusiasm for the PENGU token ecosystem.
On April 26, the official Pudgy Penguins account marked “World Penguin Day” with a themed post, which received support and amplification from major platforms and institutions such as MetaMask, VanEck, Uniswap, Magic Eden, MoonPay, Phantom, Drip, Binance.US, and Gemini.
Undoubtedly, thanks to the Pudgy Penguins ecosystem’s solid track record, endearing IP design, and well-established industry connections, cryptocurrency asset managers, tooling platforms, and exchanges alike have contributed significantly to promoting PENGU and expanding its visibility.
Joint Celebration of World Penguin Day Across Institutions and Platforms
Moreover, on April 27, Luca played what might be his ultimate card:
He announced on X that users could earn money by talking about PENGU—specifically through creating user-generated content (UGC), memes, and social media posts. By registering on Whop (a digital marketplace supporting creator economies, often described as the “American version of Zhihu Live”), users can begin monetizing their engagement with PENGU. According to Odaily Planet Daily, Whop currently hosts over 10,000 creators who earn an average of $7,382 per month. The platform has surpassed $1.1 billion in total transactions and previously raised $17 million in Series A funding in 2023.
Luca Openly Encourages “Farming Rewards”
Thus, PENGU has embarked on an unconventional path toward mass adoption.
PENGU’s Unique Utility: Empowering the UGC Creator Economy – $2 per 1,000 Views
According to information from the Whop platform, users can earn cash rewards by creating UGC content, memes, and X posts related to the PENGU token. For every 1,000 views, creators receive $2. In essence, Luca has outsourced the dissemination of PENGU messaging to the broader user base via a CPM (cost per mille) model—an exemplary case of decentralized marketing.
Whop Platform Details
Previously, Berko, a community lead for Pudgy Penguins, noted that as of April 25, memes related to the brand had accumulated 10 billion views. The adorable penguin-themed memes already resonate with audiences who enjoy cute animals, plush toys, and collectibles. With the new UGC incentive program in place, PENGU-related content—and the penguin imagery itself—may soon flood content platforms including X. This strategy could further boost PENGU’s token price and attract mainstream attention to both the Fat Penguins brand and the Abstract ecosystem.
Conclusion: Leveraging Web2 Logic for Web3 Growth
Among numerous crypto projects, Pudgy Penguins stands out as a team deeply familiar with Web2 growth strategies. As previously highlighted in our February interview with Luca, the size of the IP-focused team is more than twice that of the crypto operations team. Consistently, the Pudgy Penguins ecosystem has centered around offline IP activations, online meme culture, and Abstract livestreaming—utilizing Web2 content logic, real-world economics, and creator-driven models to fuel brand marketing and token appreciation.
As the crypto industry continues to enter the mainstream, and given its status as a U.S.-based company, PENGU and the Abstract ecosystem may benefit from favorable regulatory policies and institutional backing in America. The future of the Fat Penguins remains promising and worth watching.
Pudgy Penguins Toys
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