PENGU token price surges violently; Pudgy Penguins drives market momentum through multi-pronged collaborations
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PENGU token price surges violently; Pudgy Penguins drives market momentum through multi-pronged collaborations
Whether it's a strong rebound in token price, significant growth in NFT sales, or continuous brand expansion, Pudgy Penguins is demonstrating robust momentum across multiple dimensions.
Navigating Web3 tides with focused insightsAuthor: Nancy, PANews
After a significant downturn, the crypto market is gradually recovering, with overall sentiment beginning to improve. Recently, Pudgy Penguins has demonstrated strong growth across multiple dimensions—whether it's the robust rebound in token price, notable growth in NFT sales, or ongoing brand expansion.
Token Price Rebounds Strongly, NFTs and Physical Toys Grow in Tandem
Pudgy Penguins has shown remarkable momentum both in the crypto space and in the physical world.
From a token performance perspective, data from CoinGecko shows that since its launch in mid-December last year, $PENGU initially experienced a brief upward trend before entering a prolonged decline. Starting in early January this year, the price of $PENGU continued to fall, at one point dropping over 90% from its peak. This correction was primarily driven by broader market declines and sell pressure from airdrops. However, recently $PENGU has shown a strong recovery, gaining nearly 265.8% from its lowest point and increasing its market cap by almost $580 million, signaling a powerful market rebound.
Notably, the airdrop-related selling pressure on $PENGU has largely subsided. According to prior disclosures by Pudgy Penguins, the $PENGU airdrop claim period ended on February 5. A total of 12.16 billion unclaimed tokens were burned, representing 13.69% of the total supply at the end of the claiming period. This move effectively reduced circulating supply and alleviated sell-side pressure, positively impacting the price recovery.
Meanwhile, $PENGU’s liquidity and market visibility continue to rise. For example, in March, Pudgy Penguins integrated Helio Pay and Shop Pay, enabling users to spend $PENGU at its official store and thousands of other Shopify stores. Additionally, within the past two months, $PENGU has been listed on Robinhood and Coinbase, broadening its trading accessibility and likely serving as a key driver behind the recent price surge.
The NFT collection has followed a similar upward trajectory. According to NFT Price Floor, over the past seven days, the floor price of Pudgy Penguins rose by 18.43%, reaching 11.37 ETH. Trading volume and transaction count surged by 288.57% and 257.32%, respectively. Data from CryptoSlam also revealed that in the first quarter of this year, Pudgy Penguins achieved $72 million in trading volume—the highest among all NFT collections—marking a 13% increase compared to $63.5 million in Q1 2024.
Meanwhile, Pudgy Toys, the physical toy line tied to the brand, continues to expand its presence in consumer markets. Official figures indicate that Pudgy Toys are now available in over 10,000 stores worldwide and sold more than 2 million units last year. Furthermore, Pudgy Penguins reported achieving over 10 billion impressions across social platforms including Instagram, TikTok, X, Telegram, and Discord, with an average of over 300 million people viewing or sharing Pudgy Penguin-related content daily. This high level of social media exposure further strengthens brand awareness and drives market demand.
Expanding Through Brand Collaborations and Community Building
Since the beginning of the year, Pudgy Penguins has continued to expand its global influence through strategic IP development, marketing initiatives, and community engagement.
In terms of IP expansion, Pudgy Penguins has deepened collaborations with major global brands. Earlier this year, it partnered with PEZ, one of the world’s largest candy brands, joining iconic names like Pokémon and Disney on PEZ product lines. In February, it teamed up with Minini, part of LINE FRIENDS—one of Korea and Asia’s most prominent IPs. In March, Pudgy Penguins launched a collaboration series with VANDYTHEPINK, one of the world’s leading streetwear brands. This month, it joined forces with South Korea’s retail and entertainment giant Lotte to release a limited-edition Bellyland X Pudgy Penguins collectible. Additionally, its derivative NFT collection, Lil Pudgy, announced plans to launch a YouTube show by the end of May. These partnerships have significantly enhanced the diversity and recognition of the Pudgy Penguins IP. IP development remains a core strategic focus—CEO Luca Netz revealed several months ago that out of the team’s 65 members, 45 are dedicated to IP-related work.
Pudgy Penguins’ community incentive program launched on Whop
On the marketing front, Pudgy Penguins has introduced innovative strategies to boost community engagement and vitality. In March, it launched Pengu Emojis, which surpassed 100,000 downloads within just two weeks. More recently, the project launched a community incentive program on Whop, rewarding users for creating social media content about $PENGU, with payouts of up to $250 per post. To further incentivize active contributors, Berko, the community lead, announced plans to roll out the Pengu Bull SBT (Soulbound Token) in the coming weeks, strengthening member identity and long-term engagement. This approach not only fuels community enthusiasm but also amplifies organic social reach.
Additionally, Pudgy Penguins has benefited from growing anticipation around ETF developments. In March, Canary Capital filed an S-1 application with the U.S. SEC for a PENGU ETF. While the ETF has not yet been approved, the filing has boosted market interest and brand visibility. Notably, the Pudgy Penguins team also revealed that they serve as informal “government advisors,” holding direct communications with policymakers two to three times per month.
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