Understanding OpenAD: A Decentralized Advertising Solution on Telegram Enabling Genuine Growth and Monetization
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Understanding OpenAD: A Decentralized Advertising Solution on Telegram Enabling Genuine Growth and Monetization
OpenAD is a decentralized advertising platform dedicated to providing a transparent environment, precise targeting, and an advertising experience with instant feedback.
Navigating Web3 tides with focused insightsAuthor: OpenAD
Where is Telegram's future opportunity?
Since John Wanamaker identified the inefficiency of advertising over a century ago, the problem still persists today—especially against the backdrop of rapidly growing digital advertising.
The global advertising market reached $626 billion in 2023 and is projected to surpass $1 trillion by 2030.
Have you ever considered that advertising campaigns could be far more efficient—achieving more with less? That ideal returns don't require expensive ad spending.
Drawing on years of cross-industry experience and deep insights into the advertising sector, we introduce OpenAD—a decentralized advertising platform committed to delivering transparency, precise targeting, and real-time feedback. Leveraging blockchain technology to enable verifiable interactions, reduce fake traffic and无效 impressions, and advance Web3 digital advertising.
Growth Challenges on Telegram
Backed by billions of users, Telegram holds immense latent commercial value. However, its privacy-centric design poses significant hurdles for achieving accurate user reach, including low engagement rates and an abundance of bots, which undermine effective ad delivery and genuine user participation. In fact, Telegram faces several key challenges:
Difficulty in Building User Profiles
As a privacy-first messaging app, Telegram offers limited access to user data, making it difficult for businesses to build detailed user profiles. This data scarcity hampers targeted engagement, compounded by the platform’s early stage of commercialization, creating barriers to monetization.
Early-Stage Monetization
Current monetization methods are relatively basic, lacking diverse revenue models to drive income growth. A limited commercial ecosystem restricts brands' return on investment.
Immature Infrastructure
Telegram’s commercial infrastructure is still evolving, with core tools for traffic monetization in their infancy. Brands struggle to effectively convert user activity into revenue. This environment urgently needs solutions like OpenAD to overcome these limitations.
OpenAD: An Innovative Solution for Growth and Monetization on TON Blockchain
As the first decentralized advertising protocol on the TON blockchain, OpenAD aims to help clients achieve real growth. We're dedicated to providing top-tier services within Telegram's advertising landscape, helping brands acquire authentic users and unlock monetization potential in the Telegram ecosystem.
By innovatively addressing issues such as fragmented traffic, lack of ad transparency, and inadequate data tracking in Telegram’s ecosystem, OpenAD provides brands and publishers with a decentralized, secure, and transparent advertising platform focused on meaningful user engagement, real-time performance analytics, and flexible monetization options.
At OpenAD, we believe advertising isn't just about exposure—it's an ongoing process of optimization and discovery. Charging a simple fee isn’t our goal. Instead, we aim to collaborate closely with you, experimenting with different strategies and creative combinations to maximize campaign effectiveness.
Through continuous strategy refinement, creative optimization, execution improvements, and in-depth data analysis, we identify the best approaches to boost Farmfrens’ user activity and conversion rates, enabling sustainable growth. At OpenAD, our industry-leading team will provide expert optimization guidance throughout your journey to achieve optimal campaign performance.
OpenAD’s Core Competitive Advantages
So how do we achieve the promised real user growth and sustainable monetization?
1. Preventing Fraudulent Interactions
OpenAD ensures ad impressions are based on authentic user interactions, eliminating low-quality or automated behaviors:
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OpenAD ads have no incentive mechanisms, preventing artificial engagement and cheating.
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Ad display mechanisms rely on real user behavior, making abuse via bots or automation extremely costly (e.g., Sybil attacks).
2. High Transparency
OpenAD leverages blockchain technology to ensure full transparency in advertising campaigns:
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User interactions with ads are recorded on-chain via smart contracts.
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Advertisers and publishers can trace all ad data, ensuring complete transparency and auditability for every impression and interaction.
3. Deduplication Optimization
The OpenAD network prevents duplicate exposures and optimizes ad budgets:
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The platform automatically removes duplicate impressions across channels, ensuring accurate reporting.
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When the same user sees an ad multiple times, costs are allocated per channel, maximizing budget efficiency.
With these core advantages, OpenAD effectively addresses Telegram’s major current challenges, paving a secure and reliable path for brands to achieve authentic user growth and meaningful monetization.
OpenAD: Truly Intelligent Advertising Driving Real Growth
For Advertisers: Achieve Real User Growth with Transparent, Visible Data
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Reach Real Users: Precisely target authentic users, avoiding bot interactions.
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One-Click Coverage: Easily scale to hundreds of channels, boosting brand visibility.
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Bot Prevention: Multi-layered mechanisms significantly reduce automated operations and bot traffic.
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No Duplicate Billing: Eliminate redundant exposure costs, ensuring every dollar spent delivers value.
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Precise User Targeting: Access user data such as Telegram ID, language, and device information.
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Blockchain Transparency: Every ad can be verified on the TON blockchain, ensuring full accountability.
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Multiple Ad Formats: Currently supporting banner ads and interactive ads, with task-based ads coming soon.
For Publishers: Easy Onboarding, Flexible Monetization
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Fast Bidding: Sell your traffic to the highest bidder within minutes.
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Ad Display Control: Only show ads from vetted advertisers.
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Low-Cost Traffic Exchange: Swap traffic with other publishers at minimal cost.
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Simple Setup: Get started and begin earning in just 30 minutes.
For Traffic Exchange Partners: More Transparent, Flexible, and Efficient
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Flexible exchange model: Customized traffic swaps tailored to audience targets, enhancing engagement.
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Collaborative impact: Partner with trusted publishers to expand brand influence and drive mutual growth.
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Transparent data: Blockchain records every exposure during exchanges, providing clear and trustworthy results.
The image illustrates OpenAD’s ecosystem, connecting multiple mini-apps through a central ad network to enhance reach and value.
Client Case Studies – How OpenAD Empowers Success
1. Banana TV: Attracting High-Quality Traffic via OpenAD
Banana TV is a short-form video platform built on Web3 technology, operating on Telegram and the TON network. It allows users to watch episodes anytime, anywhere, and earn rewards. Through this platform, users not only enjoy binge-worthy content but also receive gifts and rewards through interactions and simple tasks—all while watching videos for free.
With OpenAD’s precise targeting capabilities, Banana TV successfully attracted a large volume of high-quality, authentic users in its target regions. The results were clear:
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User conversion rate reached 60%
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User retention rate hit 10%
OpenAD’s targeted strategy brought qualitative improvements to Banana TV’s user growth and engagement.
2. NOTON: Smart Advertising Drives Revenue Growth
NOTON is a blockchain-based reward gaming platform where users earn $NOT tokens by participating in various activities. With a simple user flow, the platform enables effortless rewards collection while encouraging active participation to boost platform engagement.
OpenAD’s intelligent ad placement and transparent revenue-sharing model helped NOTON achieve significantly higher ad revenues. Key outcomes include:
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Engagement rate reached 190%, substantially exceeding industry benchmarks.
Through data-driven ad placements, NOTON achieved a win-win outcome of increased revenue and enhanced user engagement with OpenAD’s support.
A High-Caliber Team Bridging Web2 and Web3
The OpenAD team brings extensive experience spanning both Web2 and Web3 domains, combining expertise in traditional advertising and blockchain technology. This unique skill set drives platform innovation and reliability, ensuring diverse advertiser needs in the decentralized ecosystem are met. We’re constantly pushing forward to accelerate platform development.
Our team has over 10 years of combined experience in advertising, product development and design, and blockchain engineering. With globally diverse backgrounds, our leadership has held senior roles at leading companies.
We’ve accumulated rich experience in advertising and traffic management—OpenAD is a true practitioner.
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