What's special about the口碑marketing platform invested in by Sui's developer?
TechFlow Selected TechFlow Selected
What's special about the口碑marketing platform invested in by Sui's developer?
6 Degrees powers trusted and efficient referral and user acquisition marketing campaigns, disrupting the $15 billion word-of-mouth marketing industry.
Navigating Web3 tides with focused insightsBy Alex Liu, Foresight News
Sui has been gaining significant momentum recently, with frequent ecosystem developments.
Recently, 6degrees, a Web3 AI-powered referral marketing platform backed by Sui's developer company Mysten Labs, announced it will soon launch alongside its first brand campaign, going live simultaneously. The announcement was shared and highly praised by Mysten Labs: "6 Degrees supports trusted and efficient referral and customer acquisition campaigns, disrupting the $15 billion word-of-mouth marketing industry."
What makes it special? And how does it connect AI and blockchain?
Word-of-Mouth Marketing
Let’s start with word-of-mouth marketing.
In an increasingly connected world, brands constantly seek the most effective ways to attract new customers. Amid the noise of traditional advertising, one method consistently stands out: personal invitations and referrals.
According to a Nielsen study, 92% of consumers trust recommendations from friends and family more than any other form of advertising. This trust translates into action—referred customers are four times more likely to make a purchase compared to others. Moreover, these customers have a 37% higher retention rate, making referrals not only the most effective but also the most cost-efficient customer acquisition strategy.
Pain Points in Current Referral Systems
Despite their effectiveness, current referral and user acquisition programs still face many challenges:
-
Siloed systems: Most campaigns operate in isolation, lacking integration with other platforms and channels.
-
Unfair execution: Lack of transparency in tracking referrals and distributing rewards leads to distrust.
-
Poor user experience: Friction at every step—complex registration, difficult-to-navigate interfaces, and unclear reward systems—discourages participation.
-
Trust deficit: A Trustpilot survey found that 49% of consumers are skeptical of referral campaigns, viewing them as gimmicks or even Ponzi schemes.
These challenges stem from a fundamental flaw: reliance on intermediaries that may not always act in users’ best interests. 6 Degrees aims to harness the power of word-of-mouth marketing to create a seamless, trustworthy platform that benefits both consumers and brands.
The 6 Degrees Platform
To address these issues, 6 Degrees has built a platform featuring:
-
Seamless cross-channel integration: Whether through messaging apps, web interfaces, or digital wallets, 6 Degrees operates wherever referrals happen—online or offline.
-
Guaranteed transparency: By leveraging Sui blockchain technology, 6 Degrees records invitations and commission payouts on-chain, providing immutable and transparent records.
-
High-performance analytics platform: 6 Degrees uses trackable links to attribute and record conversion performance on the Sui blockchain. This creates a transparent and trustworthy performance analytics layer for word-of-mouth marketing, enabling brands to accurately predict campaign results and participants to trust commission distributions.
-
Intuitive user experience: With user-friendly design, 6 Degrees ensures anyone can easily make and track referrals. Built on ZKLogin, creating a blockchain wallet is as simple as logging in with familiar accounts like Google or Facebook.
-
User privacy protection: 6 Degrees enables accurate tracking and rewarding of commissions on the Sui blockchain while preserving user anonymity.
How It Works
-
Create: Set up referral and user acquisition campaigns within minutes using the platform.
-
Launch: Deploy your marketing campaign with AI-driven incentives to encourage customers to share the brand.
-
Track: Use blockchain-verified records to log every referral and reward distribution.
-
Optimize: Continuously improve marketing campaigns using AI-powered insights and analytics to maximize ROI.
In conclusion, 6 Degrees is built on the Sui blockchain, enabling AI-powered word-of-mouth marketing through a data analytics platform. It leverages on-chain transparency for referral tracking and reward distribution, building trust between customers and businesses.
6 Degrees will also offer an AI chat assistant, further embracing cutting-edge technology and the AI narrative.
How to Participate
6 Degrees is not yet officially launched. You can join the waitlist at https://www.6degrees.co/demo to gain priority access upon launch.
Vision and Industry Potential
6 Degrees’ vision is to democratize word-of-mouth marketing, empowering users to:
-
Easily recommend products and services: Share favorite brands effortlessly across networks.
-
Receive fair recognition and rewards: Gain transparent and equitable compensation for influence.
For brands, this means leveraging authentic customer advocacy, leading to higher conversion rates and more loyal customers.
The global word-of-mouth marketing industry is valued at over $15 billion, yet it suffers from inefficiency and distrust. By bridging the gap between real-life referrals and digital platforms, 6 Degrees is taking the first step toward disrupting this industry.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
Foresight News
