Morph will launch a centralized exchange alliance to provide multi-party support for high-quality projects and developers
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Morph will launch a centralized exchange alliance to provide multi-party support for high-quality projects and developers
The alliance will consist of top-tier CEXs, including Bitget, HTX, MEXC, and Poloniex.
Navigating Web3 tides with focused insights
Global consumer-grade public blockchain Morph is launching a centralized exchange (CEX) alliance—an industry initiative that brings together top-tier CEXs to support all promising and high-potential blockchain projects and developers. Leading exchanges including Bitget, HTX, MEXC, and Poloniex will serve as key components in supporting ecosystem development.
The Morph CEX Alliance will enhance visibility for blockchain projects and developers within the exchange ecosystem, increase their market reach, and provide broader liquidity options. Top exchanges such as Bitget, HTX, MEXC, and Poloniex will play a pivotal role in advancing the ecosystem.
Participating CEXs will gain access to a curated pipeline of high-quality projects reviewed and approved by the Coalition’s Integration Committee, reducing resource allocation required for project discovery and due diligence. Projects approved by the Integration Committee will have opportunities to present directly to participating exchanges, though each exchange will independently make final listing decisions.
In addition, Morph will create richer on-chain ecosystem incentives for partner platform tokens, generating greater benefits for centralized exchanges. At the same time, Morph will benefit from growth in total value locked (TVL), enabling seamless on-chain interactions and ultimately driving higher levels of decentralization—creating mutual benefits for both exchanges and the Morph network.
"At Morph, sustainability and meaningful community support are our top priorities," said Cecilia Hsueh, Co-Founder and CEO of Morph. "Rather than simply distributing funds, we are committed to equipping builders with the essential resources they need to launch and scale. This will be achieved through initiatives like the CEX Alliance and the Investment Coalition. By providing projects with clear pathways to top exchanges and potential funding from leading VCs, we can deliver meaningful impact and long-term strategic success for blockchain projects."
The formation of this alliance marks a critical step forward for Morph in building sustainable, user-centric applications—and is one of the countdown activities ahead of the upcoming Morph mainnet launch—ushering in a new era for consumer-facing blockchain technology. As projects move seamlessly from concept to launch and mass-market expansion, Morph continues advancing its core mission: bridging the gap between blockchain innovations and real-world user adoption, welcoming a new user era for the blockchain industry.
About Morph
Morph is a fully permissionless EVM L2 that combines Optimistic and ZK Rollup technologies, unlocking infinite possibilities across finance, gaming, social media, and entertainment. Morph is also the first Ethereum L2 to adopt and deploy a decentralized sequencer, aligning with Web3’s core principles of decentralization, censorship resistance, and security. Built for mainstream audiences such as gamers and social media users, it offers a user-friendly environment for developers to build such applications. Bitget, a globally leading cryptocurrency exchange, is an early investor in Morph and will continue to play an active role in building the Morph ecosystem alongside other investors.
The founders of Morph bring unique backgrounds and perspectives to the company. Cecilia Hsueh, Co-Founder and CEO of Morph, previously founded Phemex, a top global crypto derivatives exchange. Azeem Khan, Co-Founder and Chief Operating Officer, was Head of Impact at Gitcoin, where he helped lead one of the space’s most renowned grant programs. Together, they founded Morph to empower individuals historically excluded from traditional financial systems.
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