5 Comics to Help You Instantly Understand Solana ID
TechFlow Selected TechFlow Selected
5 Comics to Help You Instantly Understand Solana ID
At a high level, Solana ID can be seen as a new platform.
Navigating Web3 tides with focused insightsAuthor: James Hanley
Translation: TechFlow
Solana ID has attracted significant attention this month.
While some teams focus on gaming and memecoins, @solanaidentity is tackling a completely different problem: the current Web2 advertising model.
On this whiteboard, I’ll walk you through:
-
The Web2 advertising model
-
The challenges facing crypto founders
-
How Solana ID benefits builders and users
Understanding Today’s Web2 Advertising Model
We use platforms like Facebook, Google, and TikTok every day.
When we use these platforms, they collect massive amounts of our data and sell it to advertisers.
This means the platforms—not us—benefit from monetizing our data.
We are the product being sold for someone else’s profit.
But what if we could own and control our own data?
Crypto Teams Struggle to Acquire Real Users
Teams in crypto build many cool products. But as Confucius once said:
"If a founder builds a cool product in crypto, but no one uses it, is it really GMI?"
Imagine Jay, a founder with a cool crypto project called CCP.
If Jay is lucky enough to find some organic users, how does he identify which users matter most to his project and community?
Jay can look at wallet addresses, but each might just be one of 1,000 Sybil wallets.
Does he have 1,000 real, distinct users—or one user faking 1,000 wallets and spamming Discord?
Or perhaps the person behind a Solana wallet is actually a major whale from Ethereum (R.I.P.) planning to move funds to Solana soon.
This is a complex and thorny issue—especially if Jay plans to airdrop tokens in the future.
Solana ID Solves Both Problems
A) Gives users control over their data
B) Helps teams better identify high-value users to attract and retain them
How Does Solana ID Work?
The SOLID Vault.
The SOLID Vault allows Sam, a “SOLID enthusiast,” to store proofs of ownership of many scattered yet highly valuable accounts.
Imagine Sam storing the following proof-of-ownership items in his SOLID Vault:
-
Crypto wallets: Solana, Ethereum
-
His large Coinbase account
-
His Twitter account with 1,000 followers
-
An active Discord profile where he makes high-value contributions in communities like Jupiter or Sanctum
For Jay, the founder of CCP, this is extremely valuable information.
For Sam, he now directly benefits from owning and controlling his data. After all, only Sam can prove he is the user behind that vault.
Connecting the Dots
Now that Solana ID has given Sam verifiable, on-chain ownership of his data, his vault can be scored based on the proofs inside.
Seeing the vault’s score, Jay can offer Sam special discounts or even reward him with points in CCP’s upcoming airdrop program.
All of this happens without Sam ever revealing the sensitive information stored in his SOLID Vault.
Sam is happy because he benefits from owning his data, and Jay is happy to offer generous perks and discounts to get Sam to try his new product.
Unlocking the Solana ID Platform
While I’ve only scratched the surface technically, I believe identity is particularly interesting in crypto’s highly adversarial environment (Sybil attacks, bots), especially against the backdrop of bloated platforms that own and sell user data.
At a high level, Solana ID can be seen as a new platform enabling:
-
Users to leverage their data for personal benefit;
-
Project teams to better target and incentivize potential users;
-
Project teams to better understand and reward existing users—e.g., behavior-based targeted airdrops (similar to Sanctum profiles).
While I expect some bumps along the way in solving this challenge, I’ll dive deeper into the SOLID Vault, underlying technology, and potential hurdles in future whiteboards.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
@JamesleyHanley
