From PGA to UGA: We.Rich Leads the Transition of Crypto Assets from "Elite Creation" to "Mass Creation"
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From PGA to UGA: We.Rich Leads the Transition of Crypto Assets from "Elite Creation" to "Mass Creation"
Behind the meme craze, a more revolutionary concept—UGA (User Generated Asset)—is quietly emerging.
Navigating Web3 tides with focused insights
The moment Trump dodged a bullet thrust the world's attention into the spotlight. Naturally, the crypto world didn’t miss this surge of attention.
As fertile ground for monetizing attention, the crypto industry is among the most attentive to global trends. After the shooting incident, numerous related Memecoins emerged one after another, flooding social feeds with new tales of crypto wealth creation. That single shot seemed to inject a powerful stimulant into the crypto market, reactivating digital assets of all sizes.
Memecoins have directed the entire industry’s focus, acting as vanguards in multiple market recoveries. Behind the Meme craze, a more revolutionary concept—UGA (User Generated Asset)—is quietly rising.
The “Meme boom” showcases the creativity and free expression inherent in the crypto world. The real breakthrough of the UGA concept lies in combining user asset sovereignty with minting rights—embodying Meme culture while empowering individual users to freely create and issue digital assets.
We.Rich isn't just the pioneer of the UGA concept—it's also a first mover in this space. Amid this wave of asset creation transformation, We.Rich has secured the first major funding round in the UGA sector, led by Folius Ventures and Animoca Brands, totaling $2 million. This validates the industry’s recognition of We.Rich as a leader in the UGA field.
We.Rich positions itself not merely as another Memecoin launchpad, but as a full-fledged UGA platform aiming to become the key product ushering the crypto world into the UGA era—merging the free creative spirit of Memes with democratized asset issuance.
This article will dive deep into how We.Rich, the chosen leader in the UGA space, is redefining the way digital assets are created and traded—and reshaping the landscape of the crypto world.
UGA: The Asset Democratization Revolution of Web3
The Web2 era witnessed the democratization of content creation. The rise of platforms like TikTok, Xiaohongshu, and Instagram fueled an explosion of user-generated content (UGC), giving ordinary individuals opportunities to succeed through creativity—demonstrating the immense potential of individual creators. These platforms not only enabled unknowns to achieve overnight fame but also permanently transformed the content landscape. In Web2, UGC clearly surpassed professional-generated content (PGC) and became the dominant force.
However, when we turn to the crypto space, familiar challenges remain.
Despite continuous innovations in asset issuance, ordinary users still face significant technical and financial barriers to exercising their right to issue assets.
Professionally generated assets (PGA) still dominate. Whether measured by market size or participant composition, PGA vastly outpaces UGA today. Major institutions, professional teams, and experienced individuals continue to lead in crypto asset creation and issuance.
But just as Web2 saw UGC rise to surpass PGC, Web3 is poised for a similar evolution. The emergence of the UGA concept aims to accelerate this shift.
The shift from PGA to UGA is not just a change in industry trends—it represents true democratization and equity in the crypto world. It opens the door to asset creation for everyday users and has the potential to completely reshape the crypto economy. Just as the rise of UGC revolutionized content creation in Web2, UGA empowers every individual to mint and issue their own digital assets, leading the charge in Web3’s asset creation revolution.
Natural Synergy with the Base Ecosystem
Backed by Coinbase’s Layer 2 solution, Base inherits the advantages of EVM while benefiting from Coinbase’s strong ecosystem support.
This year, the Base ecosystem has flourished, giving rise to successful Memecoins such as $DEGEN and $MFER in the first half, with the recently viral $MIGGLES silencing widespread skepticism.
Base’s sustained organic growth, technological innovation, and the introduction of Coinbase Smart Wallet have created ideal conditions for the mass adoption of UGA. Recognizing this perfect alignment, We.Rich chose Base as its foundational platform, setting the stage for long-term growth.
Pioneer of the UGA Concept: We.Rich’s Mechanism Innovations
In the Web2 era, creators can capture value from their ideas largely because creation is completely free. Publishing an article, uploading an original song, or sharing a creative video—all are free. Creators have the freedom to innovate without financial pressure, directly linking creativity with personal value.
But in Web3, where even breathing costs gas fees, expressing creativity comes at a price.
Even posting text or images on-chain requires gas; issuing your own asset is far more expensive. Layered fees and entry barriers prevent many Web2 creators from transitioning into Web3.
As the inventor and advocate of the UGA concept, We.Rich was designed around the idea of "enabling everyone to create assets and become a founder with zero barriers." Let’s explore how We.Rich achieves this through innovative technology:
One-Click Free Deployment: Seamless Transformation from Idea to Asset
By integrating Bonding Curves with the Coinbase Smart Wallet, We.Rich simplifies the process of personal asset issuance.
Compared to launching assets directly on Uniswap, We.Rich guarantees liquidity and locks assets at the code level from the start—eliminating scams like貔貅 (Pīxiū) and rug pulls. All tokens issued on We.Rich follow the ERC-20 standard, enabling rapid listing across exchanges.
With fair launch mechanisms, guaranteed liquidity, and built-in security, We.Rich provides early participants with real opportunities for high returns. When it comes to fair launches, We.Rich means business.
Thanks to Coinbase Smart Wallet, users can set up their wallets in just a few steps and begin interacting with Web3. More importantly, We.Rich covers all transaction fees, pioneering a zero-cost model for asset creation. Users can now launch secure, fair, liquid assets without paying gas fees or providing initial liquidity.
We.Rich lowers the barrier to Web3 to levels comparable with Web2, making Web3 UGA as accessible to ordinary people as Web2 UGC. Crucially, the integration of Coinbase Smart Wallet paves the way for mass adoption. By removing technical hurdles, reducing costs, and enhancing security—with the added trust of Coinbase’s brand—We.Rich is building a gateway for millions to easily enter the Web3 world.
Everything Can Be Tokenized
If you can think it, you can issue it. The mediums for trending topics and internet memes aren’t limited to images and text—video has become a dominant carrier of viral content. We.Rich goes beyond tokenizing just images or text; video files can now be part of asset issuance. Its unique pixel-style design and social feed interface, reminiscent of apps like Xiaohongshu, reflect We.Rich’s innovative product thinking. Comprehensive information display breaks traditional perceptions of Web3 products and boosts users’ desire to share socially.
To further expand UGA applications, the team is developing functionality to tokenize any link or file—truly enabling "tokenize everything."
AI-Powered Recommendations: Bringing UGA Closer to Users
We.Rich’s long-term vision is backed by a strong team featuring professionals from tech giants like Tinder and Microsoft, including engineers who helped build Tinder’s recommendation system. Leveraging this expertise, We.Rich developed an AI-powered personalized asset recommendation engine from day one. As Memecoins flood the market, this system analyzes users’ wallet data and recommends promising assets based on interests and behavioral profiles. The AI engine ensures higher visibility for assets created by ordinary users, giving everyone a chance to be seen by the market.
Looking ahead, We.Rich plans to introduce features like live comments (danmu), livestreaming, AI-generated content, and a VIP system. These additions aim to keep the platform engaging beyond just efficient UGA creation, enhancing social features and user retention—making UGA more relatable and easier to spread.
We.Rich’s UGA Vision: The Triad of Social, Finance, and Governance
As a trailblazer in UGA, We.Rich’s forward-looking vision and ambitious long-term roadmap have earned recognition in the investment community, giving it clear competitive advantages in both branding and product philosophy.
The First UGA Platform Backed by Institutional Funding
We.Rich has secured $2 million in funding led by Folius and Animoca. Both firms have extensive experience investing in consumer-facing applications, offering We.Rich strong credibility and strategic resources. Additionally, We.Rich will officially collaborate with Mocaverse, providing Mocaverse NFT holders with a fast-track to issue UGA assets.
Founder Rich Program
True to its "We Rich Together" ethos, We.Rich offers generous rewards to every user who issues an asset: 20% of the trading fees generated by their asset, plus a 0.1 ETH bonus whenever their asset “graduates” (launches on Uniswap). This innovative incentive mechanism turns every user into a project founder—empowering ordinary individuals to become their own “Satoshi.”
Deep Integration with Farcaster
We.Rich, committed to bridging the gap with users, is also tapping into crypto-native social applications. By integrating with Farcaster, users can log in and operate We.Rich directly using their Farcaster identity—seamlessly connecting social identity with digital asset management to create a unified online identity and asset system.
Leveraging Farcaster’s Frame functionality, We.Rich simplifies complex UGA concepts and operations into intuitive, embedded user experiences.
This further lowers the barrier to asset issuance—making it simpler than ever—while harnessing Farcaster’s social graph and robust user base to achieve instant cold-start traction, from issuance to attention capture, in record time.
Token Economy: The Future of $RICH
Through conversations with the We.Rich team, we learned that unlike many platforms with vague token plans, We.Rich has a clear roadmap for its token. The team plans to launch its own governance token, $RICH, in the future.
In token distribution, We.Rich will directly tie $RICH allocations to users’ contributions on the platform, weighing factors such as the number, quality, and trading volume of assets created. Early community participants who actively engage will receive a proportionate airdrop of $RICH, ensuring fair rewards for pioneers and active contributors.
Future use cases for $RICH will span multiple areas, including fee-sharing buybacks, staking rewards, and other forms of value capture within the ecosystem.
Notably, We.Rich plans to airdrop a portion of any highly successful token launched on its platform to $RICH holders—an innovative tokenomics model that continuously incentivizes participation and drives positive ecosystem growth, fully embodying the team’s “We Rich Together” philosophy.
Conclusion
Even during its product demo phase, We.Rich introduced the UGA concept. In this bull market, as fairness-focused Memecoins gain repeated market validation, the cultural values of equity and freedom embedded in Memes are spreading. UGA is increasingly discussed across the industry, highlighting We.Rich’s visionary foresight.
We.Rich is more than just another Memecoin launchpad. It is the pivotal product marking the transition from the PGA era to the UGA era in crypto asset issuance. Through revolutionary concepts, technological innovation, and user-centric design, We.Rich is redefining how digital assets are created and traded.
The dawn of the UGA era has arrived—and We.Rich is inviting everyone to become a protagonist in this new age. We Rich Together.
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