Mother Goes Viral: Decoding the Meme Celebrity Success Formula
TechFlow Selected TechFlow Selected
Mother Goes Viral: Decoding the Meme Celebrity Success Formula
Can Iggy and MOTHER Break the Trend of Celebrity Coins?
Navigating Web3 tides with focused insightsAuthor: TPAN
Translation: TechFlow
Today’s article focuses on the controversial memecoin of the past week—$MOTHER. By analyzing Iggy Azalea's strategy, we might learn something, and perhaps just perhaps, there is more to $MOTHER worth exploring. This article details the current state of celebrity coins and how Iggy Azalea has distinguished her memecoin MOTHER through sustained project involvement.
What are celebrity coins and what is MOTHER?
Celebrities have long been involved in cryptocurrency and Web3, often associated with scams and "rug pulls." A few years ago, during the NFT boom, many celebrities jumped in but failed to maintain consistent engagement; today they’ve nearly vanished from the NFT space. For example, Cristiano Ronaldo’s NFT collection, exclusively released on Binance, had generated only $9,000 in sales as of yesterday.
As NFTs fell out of favor, memecoins quickly filled the void. With tools like pump.fun, anyone can easily launch a memecoin. Naturally, celebrities seized this opportunity for quick profits.
Over the past week and a half, we've witnessed a wave of celebrity entries:
-
Caitlyn Jenner (May 26)
-
Rich The Kid (May 27)
-
Iggy Azalea (May 28)
-
Moneybagg Yo (post deleted)
-
Lil Pump (May 29, post deleted)
-
Trippie Redd (May 29, post deleted)
-
Davido (May 29)
So how did they perform?
Iggy’s MOTHER coin stands out as an exception, reaching a market cap of $191 million at the time of writing.
Wait, who is Iggy Azalea?
Iggy Azalea is a beloved Australian female rapper from the 2010s, known for hits like “Fancy” and “Black Widow.”
Why have other celebrity coins performed poorly while MOTHER steadily rose during the same period?
The simple answer is: she remained committed to the project.
Almost all these celebrities abandoned their launched tokens (after selling and earning six to seven figures), with many exiting within the first day.
I know it sounds absurd to call a celebrity who launched a memecoin 10 days ago “committed.” Most New Year’s resolutions last longer than 10 days, haha. But in a world where we often judge things by absolute standards, relatively speaking, this is actually (sadly?) impressive. It cannot be ignored.
How has Iggy stayed engaged with the space?
A reminder: we’re discussing this relatively— Iggys is new here.
Iggy’s X account is focused on MOTHER
Check her X account, it's entirely about MOTHER, having deleted all posts prior to May 29—the day the token launched. Sounds simple, but remember she has 7.6 million followers and has posted 2,245 times about MOTHER (including reposts, quotes, etc.).
Directing her traffic to the celebrity coin
While X is the main focus due to audience alignment, Iggy also added the MOTHER Telegram channel link to her Instagram, and paused her OnlyFans to redirect fans to the Telegram channel.
(By the way, she’s one of the highest-earning OnlyFans creators—truly impressive)
Engaging with the community
Iggy has appeared in multiple community Spaces. I happened to listen in (starting at minute 12) and不得不 admit, she seemed genuinely sincere. Here are some highlights:
-
She learned more about crypto and Web3 from her business manager but wondered, “What else is possible here?”
-
By bringing in friends, she shared valuable insights on friction points. If you're building consumer wallets or trading products, this is worth noting:
-
How do you buy Solana?
-
What is slippage?
-
-
She plans to collaborate with bigger celebrities through her manager
-
She wants to focus on revenue streams beyond dumping tokens, since that’s unsustainable
-
Two non-crypto projects launching in the coming weeks (mobile network and digital gifting/crowdfunding) will both integrate crypto payments, including MOTHER
-
She grew up online, returning home during lunch breaks to chat and browse music forums
-
Plans to attend Solana Breakpoint
In Telegram chats, Iggy frequently interacts with the community and responds via voice messages.
She will also appear on the Threadguy podcast releasing tomorrow.
Leveraging bad actors among peers
Last week, Iggy launched an initiative: if a celebrity dumps their memecoin, she will burn some of her own tokens. Earlier today, Hulk Hogan joined this club, meaning one thing:
Proof of burn transaction
This initiative transforms a completely negative event into something positively impactful across communities. Making the best of a bad situation, right?
The outcome remains to be seen
With numerous low-quality celebrity coin scams emerging, skepticism is warranted. Both Vitalik and Hayden Adams have voiced opposition to this latest trend, and I agree with them.
Interestingly, Iggy has just launched MOTHER’s website, where merchandise can only be purchased using MOTHER. This is one of many steps pushing things in the better direction Vitalik advocated.
Can Iggy and MOTHER break the celebrity coin trend? It’s only been 10 days—time will tell.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
@TPan_Web3
