I lose money as soon as I jump in? Examining the wealth-creation effect of exchange LaunchPads
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I lose money as soon as I jump in? Examining the wealth-creation effect of exchange LaunchPads
This article will comprehensively compare leading exchanges' LaunchPad programs across dimensions such as return on investment, listing speed, and participation models, revealing which top-tier exchange offers the most wealth-generating LaunchPad.
Navigating Web3 tides with focused insightsAuthor: Luoja Weiguan
LaunchPad has long been a symbol of wealth creation in the crypto space. Although this year’s crypto market has been in a downtrend, with many projects experiencing immediate price drops upon launch, LaunchPad projects launched on major exchanges have still delivered strong performance. This article compares various top-tier exchange LaunchPad programs across dimensions such as return rates, listing speed, and participation models, revealing which exchange offers the greatest wealth-generation potential.
1. Project Return Rate Comparison
According to data from Coingecko and CryptoRank, since 2023, LaunchPad projects on leading exchanges have performed well, with average peak returns exceeding 10x. Among them, Bitget stands out the most. Its LaunchPad projects have achieved an average historical peak return of 39x, ranking first. Bybit and Binance follow closely behind, with average peak returns of 32.3x and 29x respectively. In terms of individual project performance, TYPE—listed by Bitget in July—reached a maximum gain of 68x, making it the highest-returning LaunchPad project among all major exchanges in 2023.
(Performance of Top Exchange LaunchPad Projects in 2023)
Additionally, the price performance of exchange tokens indirectly affects LaunchPad returns. Participation in any exchange's LaunchPad typically requires holding its native token. If the platform token experiences significant volatility or a sharp decline, gains from LaunchPad investments may not offset losses from the token depreciation.
So far this year, exchange tokens have underperformed overall. While most have seen price increases compared to the beginning of the year, they still lag behind Bitcoin’s 2023 performance (BTC rose 107% YTD). When measured against Bitcoin, the majority of exchange tokens have failed to deliver satisfactory returns.
(Performance of Top Exchange Tokens in 2023)
Among all exchange tokens, Bitget’s BGB is the only one that has outperformed BTC, rising 168% so far this year and emerging as the best-performing exchange token of 2023. As a result, users participating in Bitget’s LaunchPad enjoy dual benefits—high returns from LaunchPad projects and additional gains from BGB appreciation.
2. New Project Listing Speed Comparison
The number of new projects launched also reflects a LaunchPad’s wealth-generation capability. Since the start of 2023, Bitget has taken a more aggressive approach. To date, Bitget LaunchPad has launched five projects. On October 26, Bitget announced the upcoming launch of a new LaunchPad project—T2T2, a feature-rich and highly usable project similar to Friend.tech. Binance follows in second place with three LaunchPad launches this year. In contrast, OKX and Bybit have adopted a more conservative strategy, each launching only one new project in 2023.
(Number of LaunchPad Projects Launched by Top Exchanges in 2023)
Beyond launching more LaunchPad projects, Bitget has also been the first to list several industry-popular tokens, such as BLUR. Recently, when Binance’s IEO project Arkham distributed airdrops, Bitget opened trading one hour ahead of Binance, effectively pricing the asset in the market earlier. Moreover, Bitget has created dedicated zones for trending narrative-based tokens, including AI, MeMe, and BRC-20. These moves demonstrate Bitget’s superior ability in identifying high-potential projects and capturing market trends.
3. Participation Model Comparison
The LaunchPad model was first introduced to the crypto industry by Binance. After years of development, the standard model has largely stabilized—users hold exchange tokens to qualify for lottery-based allocation, and successful participants can then purchase new project tokens. Most major platforms use this model today, but its appeal to users is gradually diminishing. Recently, Bitget launched a new LaunchPad featuring a novel group-buy model, introducing traditional Web2 group-purchasing mechanics into Web3. With low entry barriers (minimum investment of 50 BGB) and built-in social features, this innovative LaunchPad model could spark a new wave of engagement. In less than a week since launch, over 4,000 teams have formed through group buys, involving more than 10,000 participants.
Summary
From the above analysis, Binance remains influential in the LaunchPad space, maintaining a high pace of new listings and solid returns. However, platforms like Bitget are rapidly catching up—and in some aspects surpassing—Binance, offering higher returns, faster listing speeds, and more diverse participation models. The upcoming Bitget LaunchPad project T2T2 is expected to bring even greater surprises.
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