Empowering HT, watch Brother Sun carry the entire game
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Empowering HT, watch Brother Sun carry the entire game
Who knows how pretentious HT is? Just look at Brother Sun's smile.
Navigating Web3 tides with focused insightsAuthor: justmoon
"After a long period of development, Brother Sun has finally equipped his item—Lord Dominik's Regards. This critical strike gear is exactly what Huobi needs as a marksman to boost its damage output. With Last Whisper’s bonus armor penetration and attack speed, we’re expecting a major surge."
On November 30, Sun Yuchen showcased the League of Legends item "Lord Dominik's Regards" on Twitter—an unmistakable meme.
Just one day earlier, Huobi announced that, authorized by the government of Dominica, Huobi would jointly issue the national token of Dominica (Dominica Coin, DMC) and national digital identity (DID) with TRON and DMC Labs. It was also stated that, based on decisions made by the HT (Huobi Token) community and Huobi Global Advisory Council, HT will serve as the sole token for the Huobi ecosystem and for participating in DMC subscriptions.
From rumors about acquiring Huobi, to stepping in heroically during FTX's collapse with a 1:1 redemption plan for TRON-based tokens, and now transforming into the “Lord of Dominica” to deliver “Dominica Digital Identities” to Huobi users while launching a national token alongside a sovereign government—the plot keeps thickening. You can never predict Brother Sun’s next move, but there may be one consistent theme—empowering HT.
Why is HT considered key to Huobi's revival? And what moves might Sun Yuchen make next?
Why Is HT the Key?
Rewind to October 10—the day after Huobi was officially sold to a merger and acquisition fund under Hong Kong’s Bybit Capital. As representative of the Huobi Global Advisory Council, Sun Yuchen spoke at the Huobi Conference, cutting straight to the point: "We know clearly that revitalizing Huobi hinges on empowering HT—only when HT thrives can Huobi thrive. There will be many major initiatives centered around HT going forward, including brand upgrades, significant utility enhancements, and strategic partnerships. We will unite all possible forces to build HuobiGlobal stronger!"
HT must rise for Huobi to rise—a familiar-sounding mantra.
In 2020, Binance co-founder He Yi expressed a similar sentiment: "BNB is bigger than Binance. BNB carries the value flow of the entire Binance platform ecosystem, already surpassing Binance’s own value, expanding into applications and payments beyond the Binance ecosystem, amplifying Binance’s created value, and eventually even feeding back into Binance itself."
Why does a trading platform’s native token hold such significance?
Bill, a former employee of Huobi (or a crypto exchange), believes that exchange tokens are among the most practical utility tokens—not only the 'face' of an exchange but also its foundation. They gain value through mechanisms like “trading,” “listing,” and “revenue sharing,” comprehensively reflecting a platform’s strength and enabling a virtuous cycle of rising trading volume and soaring token prices.
"Previously, Huobi didn’t give HT enough attention, and issues like insider trading tarnished its reputation. I hope Brother Sun can turn this around," said Bill.
Nowadays, everything Brother Sun says circles back to HT.
On October 14, in an interview with Bloomberg, Sun Yuchen revealed he owns "tens of millions" of Huobi Tokens (HT) and plans to continuously accumulate HT as part of his long-term investment strategy.
On October 26, during a Twitter Space session, Sun announced increased HT burn rates to enhance scarcity and reopened HT voting for new listings, returning listing rights to the community to strengthen HT’s value proposition.
On November 29, Sun tweeted that HT had been designated as the exclusive token for accessing and using the Huobi ecosystem.
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In Sun Yuchen’s view, HT could be the linchpin connecting the entire Huobi ecosystem—and growing HT aligns perfectly with his personal interests.
Brother Sun’s Three-Point Strategy
From day one of joining Huobi, Sun Yuchen placed HT at the top of his agenda—making it a core chapter in his “Huobi workplace diary.” They say a new official starts with three bold moves—what are Sun’s three strategies to empower HT?
First, within two weeks of Sun taking on his advisory role, multiple business lines across Huobi launched the “HT Empowerment Plan.” The exchange rolled out a celebration week featuring trading competitions, HT price prediction games, and a $1 million prize pool for participants. Huobi Earn also kicked off a series of HT-themed events, including enhanced yield programs starting October 19 and an 88% discount on borrowing interest rates for users who pledge HT.
Second, a new campaign was introduced offering Prime members “fast-track upgrades” based on HT holdings. During the promotion, HT holdings (valued in USDT) count toward Prime tier assets with a multiplier increased from 1.5x to 3x. Holding 100,000 HT allows direct upgrade to Prime10; holding 150,000 HT grants instant access to Prime11 and its associated privileges.
Third, HT has been added as a new collateral asset. Merchants can now choose either HT or USDT as margin currency. If HT is used as collateral, no additional margin is required even if HT’s price fluctuates.
Meanwhile, exchange activities have become increasingly frequent—whether trading competitions or multi-million-dollar prize pools—all aimed at boosting user engagement and expanding HT’s influence.
Sun himself continues to showcase his trademark creative marketing genius—such as giving KOL Liang Xi $50,000 in “support funds.” His Twitter account, followed by over 3 million fans, draws constant attention from the crypto community, generating marketing impact worth millions.
According to CoinMarketCap data, since Sun Yuchen joined the Huobi Global Advisory Council on October 10, HT’s price has more than doubled—from $4.4 to a high of $9.5, currently trading at $6.91.
Given Sun’s history of flamboyant behavior, the short-term spike in HT sparked suspicions of a pump-and-dump scheme. In response, Sun said: "Some people worry whether I’ll rug you. Let me be clear: don’t worry, I won’t. I won’t consider exiting until Huobi ranks among the world’s top three exchanges… And if we accidentally make it into the top three, watch my smile—when I smash the cup, you’ll know what to do."
Addressing past criticisms of insider trading (“rat trading”) at old Huobi, on November 23, Huobi released the *Huobi Group Employee Investment Behavior Management Guidelines*, regulating employee investments and trading activities to prevent insider trading and “rat trading.” Notably, employees are prohibited from exploiting non-public information for unfair gains involving proprietary tokens (including but not limited to HT, HPT, and TRON-related tokens). The Audit Department will conduct random checks on employee investment and trading behaviors. Violations will be punished according to the severity and profits gained, per the *Huobi Group Red Lines V3.1* policy.
The “HT” from Dominica
"Hi, I’m a digital citizen of Dominica."
"What a coincidence—I am too. Looks like we’re neighbors!"
Such conversations occasionally pop up in Huobi communities.
Thanks to the efforts of Ambassador Sun Yuchen, Permanent Representative of Grenada to the World Trade Organization, Huobi has formed a bond with the Caribbean island nation of Dominica.
On November 29, Huobi issued an official announcement stating that it had partnered with the Caribbean nation of Dominica, TRON, and DMC Labs to launch the national token DMC (Dominica Coin). Holders of DMC will receive Dominica National Digital Identity.
DMC is a token successfully issued by a sovereign state, and the Dominica Digital Identity is a DID issued by a sovereign nation. Both the digital identity and DMC will serve as crucial credentials for accessing the future global metaverse. Users can become digital citizens of metaverse Dominica in just three steps via registration and KYC on Huobi.
On the same day, Sun tweeted: "HT will be the sole accepted asset for subscribing to DMC (Dominica Coin) and has been designated as the exclusive token for accessing and using the Huobi ecosystem. Going forward, HT’s utility will expand further across Prime, PrimePool, PrimeVote, and other ecosystem components."
DMC is a TRC-20 token authorized and issued by the government of Dominica. It supports cross-chain interoperability with Ethereum and Binance Smart Chain via BTTC (BitTorrent Chain). DMC will officially launch via Huobi Prime, and Huobi will airdrop DMC tokens and Dominica digital identities to registered users.
In other words, HT has become the key to entering the digital metaverse of Dominica.
As early as November 2, Sun tweeted: "One of our biggest goals is to go to the Caribbean because it hosts a highly crypto-friendly community, and Dominica is one of the leaders in the region."
In Sun Yuchen’s vision, Huobi’s headquarters will relocate to the Caribbean, where it will work closely with Dominica to develop various infrastructures for the crypto world.
"Balaji’s concept of network states—no one expected it might actually be realized by Sun Yuchen," remarked an investor on social media.
Indeed, who could have imagined that Huobi would transform into Huobi, and HT, under Sun’s orchestration, would take on a whole new flavor. Just how far will HT go? Stay tuned to Brother Sun’s smile.
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