Big names come on board: Unpacking the resources behind LiveArt Meta-morphic NFT
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Big names come on board: Unpacking the resources behind LiveArt Meta-morphic NFT
Recently, Huang Yuxing's Meta-morphic NFT series, created in collaboration with the crypto art platform LiveArt, is set to launch on September 23.
Navigating Web3 tides with focused insightsRecently, Huang Yuxing's Meta-morphic NFT series, created in collaboration with the crypto art platform LiveArt, is set to launch on September 23. (For more information about the project, see: Research Report on the "Meta Morphic Yaobian Stone" NFT Series)
This collection of 2,197 pieces, inspired by Huang Yuxing’s previous artworks, has already received strong support from multiple institutions and blue-chip communities during its pre-launch phase, including well-known names in the crypto space such as Animoca, Binance, and OKX. Social media buzz has also been intense—on Twitter, there are an average of three discussions per minute about Meta-morphic, over 500,000 participants joined the whitelist event, and numerous KOLs have actively promoted the project.
In the context of a sluggish cryptocurrency market, Meta-morphic’s remarkable performance can be attributed not only to the artist’s own prestige but also to the influential figures backing the project. This article will examine the powerful resources supporting Meta-morphic.
Adrian Cheng
Eldest son of Henry Cheng, Chairman of New World Development Company Limited, and grandson of Chow Tai Fook founder Cheng Yu-tung, Adrian Cheng is the third-generation successor of Hong Kong’s Cheng family, overseeing businesses in real estate, jewelry, and beyond.
Over the past decade, driven by his strong personal interest in digital assets, he has made numerous investments in the crypto market, becoming a bellwether figure in the industry. His investment portfolio includes Matrixport, Animoca Brands, and RTFKT Studios—an NFT company later acquired by Nike—and he personally holds 101 Azuki NFTs. He gained widespread attention in the crypto world last December when he purchased the largest virtual land parcel on The Sandbox metaverse platform for $5 million, sparking significant market discussion.
Animoca Brands
A renowned investment firm and metaverse game developer, Animoca Brands has invested in major projects such as The Sandbox, OpenSea, Dapper Labs (creator of CryptoKitties, NBA Top Shot, and the Flow blockchain), and Sky Mavis (developer of Axie Infinity), as well as LiveArt, the issuer of Meta-morphic.
Animoca Brands is a true heavyweight in the crypto world—its influence extends behind most metaverse platforms, blockchain games, and their related upstream and downstream technology companies.
Everest Ventures Group (EVG)
Founded in 2018, EVG is a Web3 venture studio spun off from CYBEX Capital, a prominent Hong Kong-based venture fund. It operates as a blockchain investment bank and incubator managing nearly $1 billion in assets and several listed companies. While less visible in secondary markets, EVG is actually an investor in Animoca and many other notable institutions—truly a “backer of the backers.”
Exchanges
Binance, OKX, and Kucoin have all shared updates about Meta-morphic. Additionally, Alameda Research, the quantitative trading arm of FTX, is also an investor in LiveArt.
BNBChain
OKX
Kucoin
WhaleFin
Asset management platform under Amber Group.
Blue-Chip Communities
Chinese Cryptopunks Community
China’s largest Punks community.
Ape List
A private Alpha community composed of holders from top-tier blue-chip projects such as BAYC, CryptoPunks, MAYC, BAKC, and Meebits. Has 165K followers on Twitter.
Azuki Alpha Beans
An officially recognized Alpha community by Azuki, with over 600 Azuki holders within the group.
CloneX Alpha
Exclusive Alpha community for CloneX holders.
TheHootList
Largest Moonbirds holder community, jointly formed by 1,300 holders, with 35K followers on Twitter.
World of Alpha
Alpha community composed of holders from the women-focused blue-chip project World of Women, with over 60,000 users in its Discord server.
Kaiju Kingz Santa
Community account for the NFT project KaijuKingz, with 211,000 followers on Twitter.
Art Communities
NFT Museum
The world’s first NFT museum, established in Japan, it is also the country’s only museum that not only displays artworks but also issues, verifies, and sells NFTs associated with art.
DACDAO
One of the most influential Web3 art collecting communities, dedicated to discovering high-quality art NFT projects in the secondary market.
Other KOLs
Stephen Fung
Well-known Hong Kong actor and director, known for films like *Tai Chi* and *The Bad Lands*, and the Netflix hit series *Wu Assassins*. In 2021, Stephen Fung and his wife Shu Qi acquired LAND NFTs on The Sandbox and participated in its Mega City initiative, collaborating with various units from Hong Kong’s film, music, entertainment, finance, real estate, and gaming industries to build a large cultural center within The Sandbox. In April this year, he partnered with Media Asia, a Hong Kong entertainment giant, to launch the Departed Apes NFT project based on the *Infernal Affairs* IP.
Takoa
Founder of the NFT project Forgotten Ethereal Worlds, with 230,000 followers on Twitter.
Meta-morphic will officially launch at 8 PM Beijing time on the 23rd. With a mint price of 1.5 ETH, Meta-morphic significantly distances itself from the vast majority of NFT projects in the market. This pricing not only reflects its status as a blue-blood project but also demonstrates LiveArt’s strong confidence in its inaugural collaborative work with Huang Yuxing. How Meta-morphic performs in the market going forward remains to be seen—stay tuned.
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