Luxlock integrates Brand Connector to provide users with a token-based shopping experience on Shopify.
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Luxlock integrates Brand Connector to provide users with a token-based shopping experience on Shopify.
Smart Token Labs, a Web3 open-source software technology development company, announced a partnership with Luxlock, which currently has 37 partnered stores on Shopify.
Navigating Web3 tides with focused insights
Brand Connector is a product developed by Smart Token Labs, dedicated to empowering Web2 brands to enter the Web3 space.
On September 8, Sydney, Australia — Smart Token Labs, an open-source Web3 software technology company, announced a partnership with Luxlock to help Luxlock customize a token-centric application on the online retail platform Shopify through its Brand Connector product.
By integrating Brand Connector, the online retail platform Luxlock can offer users a shopping experience centered around tokens, reach new customer segments through its issued digital assets, and reward high-quality NFT holders with exclusive limited-edition products.
Luxlock currently has 37 partner stores on Shopify, driven by its belief that NFTs will become the core hub connecting brands and consumers. Luxlock aims to increase brand exposure and recognition among emerging consumer groups through token-gated experiences.
Casey Golden, CEO of Luxlock, said: "Our collaboration with Smart Token Labs is both natural and inevitable. We remain committed to curating novel unlockable shopping experiences that support personalized brand services and engage more users." He added, "Current trends present the greatest opportunity to expand retail transaction volumes and diversify user experience benefits through Web3 applications."
Luxlock’s OneWorld Commerce experience combines digital, physical, and metaverse elements, enabling brands to easily adopt or integrate Web3 applications. The Luxlock Experience Manager allows brands to personalize customer experiences and manage cross-brand asset portfolios, rewarding users who frequently visit or engage with their offerings throughout the year.
Jendaya is the first brand under Luxlock to deploy Brand Connector in its e-commerce store.
Ayotunde Rufai, CEO of Jendaya, added: "Certifying our own brand's NFT loyalty program reflects our VIP customers and partners’ shared pursuit of influential fashion engagement and amplified support for the new frontier of Web3. As the first company to integrate Brand Connector into a Shopify storefront, Jendaya is committed to leveraging this leadership position to explore fashion as a medium of expression, awareness, and commerce."
Victor Zhang, co-founder and CEO of Smart Token Labs, added: "Smart Token Labs is thrilled to collaborate with a leading brand like Luxlock to create a token-gated user rewards journey within Shopify stores. Brand Connector is designed to bridge Web3 technologies with Web2 websites and platforms, focusing on enhancing user experiences in rewards, loyalty, and brand engagement."
About LUXLOCK:
LUXLOCK is an experience platform that integrates shopping and lifestyle, specifically serving luxury brands by delivering personalized omnichannel online shopping experiences. It is the first CDXM retail platform designed for brands, enabling real-time customer service across online and offline store management and Web3 services. Explore the Luxlock platform. Learn more about Brand Connector.
About SMART TOKEN LABS:
Smart Token Labs aims to create a new standard for a tokenized future. Since 2017, it has built two key bridges toward a Web3 future: AlphaWallet, a fully open-source mobile NFT wallet; and TokenScript, a technical framework for token composability and interoperability. Brand Connector is built on the fully open-source TokenScript framework, offering advanced token gateway solutions. Follow Smart Token Labs on Twitter or Github
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