How to quickly "create" a Web3 project and raise money from VCs?
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How to quickly "create" a Web3 project and raise money from VCs?
A list of ways to confuse VC investors into funding you.
Navigating Web3 tides with focused insightsWritten by: Matti
TechFlow Post has obtained authorization from the author for translation and publication.
For many startups, VCs are their primary customers. Given this, the main purpose of writing this article is to help people secure VC funding while accelerating the process of淘汰 (淘汰 likely meant "淘汰" as in "weeding out," but context suggests it's about fast failure). I feel obliged to help crypto VCs fail quickly.
Below is a list of techniques and "methods" to deceive VCs into investing in your idea. The entire process is very simple; the hardest part is assembling a team—but even that has solutions. First, you need a solid reputation. Trust has always been a challenge in the crypto world, so you need a credible background to back up your credibility.
If you don't have a team or credentials, become an anonymous founder. Anonymity helps cryptocurrency project teams immensely—for example, if you dropped out of college or simply lack a real team, being anonymous can effectively cover that flaw, but be creative.
OK, let’s look at other components. I’ve designed five steps you need to follow—let’s go through them one by one.
The Problem
At the beginning, you need to define the problem you’re solving—one that most people recognize. Then insert strong criticism targeting a specific group with the greatest contradiction. For society, the biggest tension lies with the middle class; in music, it's rent-seeking record labels.
The Solution
This is the key step. If you get this right, even if your stated problem is weak, you’ll still gain enough attention. First, use at least three of these trigger words: NFT, Web 3, GameFi, X-to-earn, value capture, governance token, DAO, metaverse.
Then, make things complicated. Add various complex mechanisms so people believe you're solving something. Ideally, make it so convoluted that investors forget the original problem—yet not too complex that it becomes unfamiliar. You can achieve this by adding an NFT or governance token somewhere.
Acceleration
If you’ve successfully completed the previous step, your potential customer (VC) is already interested. Now, accelerate their FOMO! The crazier, the better.
Here, unleash your creativity. Fabricate statistics, cite fake scientific references, or include obscure charts—it doesn’t matter. Our goal is to shock the audience.
Dialogue
This is the easiest part, but it requires actual conversations with investors. Just remember the following phrases and incorporate them into your discussions.
“I can’t say who invested the most until Kyle replies next week.”
This makes VCs think: “Kyle? Which Kyle?” (Note: Both Multicoin and Three Arrows Capital have partners named Kyle.) Oh no, I’d better move fast before all shares are taken…”
“We’re talking with A16z.”
A16z—the stuff of industry legend. Everyone talks about them, yet few have actually seen them outside press releases.
“I wonder what your Value Add is?”
Now it’s your turn to question the VCs. Time for them to start spinning stories.
Competition
We must reassure investors by referencing other projects, implying there are plenty of players in this space. At the same time, highlight your advantages—why you’re better than competitors.
This section appears to be about your project, but it’s actually about investors and their insecurities. Ideally, invent four or five competitors and fabricate different attributes where you check “yes” and they all check “no.”
Case Study: ZoomNiFTication
To ensure we can turn theory into practice, let me introduce a case study—suppose I created a project called ZoomNiFTication.
OK, let’s follow the steps. First, define a problem: IRL is dead, long live the metaverse.
Our project uses the right approach (remember to use trigger words) to solve this problem:
The game goes further by introducing an NFT marketplace:
Then, the killer feature that makes calls exciting:
Next, amplify the FOMO: LFG!!
We are the leading pioneers among peers:
Ensure it’s a big project, with fair token distribution, and ideally set a round valuation as a nice round number so investors can easily calculate:
Today, securing seed funding is as easy as stealing toys from a two-year-old. Despite this being an obvious bullshit post, I believe I’ll receive at least two investment offers from VCs.
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