Three-Minute Guide to Understanding SUKU's Metaverse Ecosystem: NFT Platform InfiniteWorld
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Three-Minute Guide to Understanding SUKU's Metaverse Ecosystem: NFT Platform InfiniteWorld
An NFT can command a high price not merely because of its rarity, but because it contains sufficient value.
Navigating Web3 tides with focused insightsWhen Facebook, the leading social platform, chose to rebrand itself as META and went all-in on the metaverse; when blockchain, 5G, web3.0, and AR became key areas fiercely contested by tech giants; and when one NFT artwork after another fetched sky-high prices and broke into mainstream awareness, the construction and popularization of the metaverse began to take shape. At this early, chaotic stage—before the metaverse can even be called version 1.0—it is clearly wise to focus on building foundational technologies. After quietly launching on Coinbase in November, SUKU started drawing attention. This U.S.-based project, once focused on supply chain logistics, has quietly laid out an ambitious strategy in NFTs and the metaverse: InfiniteWorld, SUKU’s NFT service platform, is a customizable NFT issuance platform that provides technical infrastructure for enterprise brands, enabling them to tokenize their own products and seamlessly auction or sell them on the InfiniteWorld marketplace.
Value Determines Valuation: A Customized, Carbon-Negative NFT Platform
SUKU CEO Yonathan Lapchik was formerly head of Deloitte's Blockchain Innovation Lab. He believes that "an NFT sells for a high price not merely because it's rare, but because it embodies sufficient value." For example, all NFTs released on InfiniteWorld come from exclusive collaborations with heavyweight creators. Spencer Dinwiddie, NBA star of the Washington Wizards—well-known for accepting Bitcoin as part of his salary and dubbed “the NBA player with both basketball skills and business acumen”—launched an NFT on InfiniteWorld redeemable for a physical pair of sneakers, which sold for $3,781 in its first auction. Grammy-nominated artist BT created a DApp-powered music album experience, where embedded NFC tags developed by InfiniteWorld link each copy to a unique art sculpture crafted from the actual audio waveforms of the album’s 11 tracks, switching among three playback modes based on location, time, and lunar cycle. Pioneering works by celebrities are using InfiniteWorld to bridge the virtual and real worlds, shining in extraordinary ways.
Criticism over blockchain’s excessive energy consumption has grown increasingly loud. NFTs, due to the numerous complex transactions and smart contract executions involved in minting, bidding, selling, and transferring, have become one of the most carbon-intensive applications. It is precisely because InfiniteWorld leverages the Hedera Token Service (HTS) to achieve low-cost minting and transfers—and further enables low-carbon or even carbon-negative operations—that numerous socially responsible celebrities and enterprises have chosen to partner with it.
A Win-Win Choice: Partnering with Traditional Brands on NFTs
Many traditional enterprises not only deliver value to customers but also possess products highly suitable for tokenization. Compared to building an in-house team to develop an NFT platform and products, or uploading to a general-purpose NFT marketplace, leveraging InfiniteWorld’s professional services to issue and sell NFTs directly on their own official websites is clearly a superior option. SAVA.LOVE, for instance, used InfiniteWorld’s support in November to build its own NFT platform and launched its first piece—the Emmy Awards gown worn by Emilia Clarke.
Moreover, SUKU further empowers businesses with a supply chain solution developed over four years, enhancing product transparency and verifiability. This solution has achieved significant success, serving clients including Fortune 500 company Avery Dennison, Cencosud with $16 billion in annual revenue, and Pour Les Femmes, founded by the lead actress of *House of Cards*. An increasing number of brands are adopting SUKU’s supply chain infrastructure and InfiniteWorld’s architecture, becoming integral members of the SUKU ecosystem. This is why SUKU consistently emphasizes its brand name as SUKU Ecosystem.
Built to Last: The SUKU Ecosystem Embarks on a New Journey
Since its inception, SUKU has been dedicated to product development. As its offerings mature and partnerships with major enterprises accumulate, the previously low-key SUKU is now stepping into the spotlight, transforming four years of preparation into forward momentum. SUKU InfiniteWorld partnered with CoinMarketCap on a large-scale joint NFT airdrop campaign, attracting over 1.4 million participants. Core SUKU team members have been actively engaged in various online and offline forums throughout the third quarter. Over the past month alone, they traveled to New York, Los Angeles, and Miami, participating in major events such as NFT.NYC, LA Blockchain Summit, and DCENTRAL MIAMI as invited speakers. They’ve also hosted numerous online discussions via Zoom and Clubhouse, evangelizing SUKU’s NFT and metaverse vision. The outreach results have been impressive—SUKU’s fan base surpassed 100,000 in November alone, spanning multiple countries. With strong momentum already built, SUKU is now positioned to introduce itself to even broader audiences in the most effective ways. And just as everything moves in a positive direction, the biggest boost came: listing on Coinbase, which greatly energized the community. Yet SUKU CEO Yonathan remains calm: "Landing on Coinbase is far from the end—it’s just the beginning of SUKU’s new journey."
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