All15 Demo Day Quick Overview: Which Potential Tracks Do the 13 Projects Suggest?
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All15 Demo Day Quick Overview: Which Potential Tracks Do the 13 Projects Suggest?
Alliance ALL15 Demo Day is about to open. Below is an introduction to the startup teams participating in this edition of ALL15 Demo Day. Let's take a look at which promising sectors have made the cut this time.
Navigating Web3 tides with focused insightsAlliance DAO (formerly DeFi Alliance) is a leading crypto accelerator founded in 2020, driven by renowned funds and communities, focusing on blockchain and AI startups. ALL15 is its 15th cohort, opening applications in May 2025 and lasting three months, offering each team approximately $450K in investment (including equity and tokens), along with weekly lectures, one-on-one mentorship, weekly check-ins, and exclusive network access (such as Coinbase Ventures) to support founders.
Demo Day is the highlight event, attended by hundreds of investors and industry leaders (such as Qiao Wang), where teams pitch their projects and automatically join Alliance’s lifetime founder community. On October 30, the Alliance ALL15 Demo Day will launch—below are introductions to the startups participating in this round. Let’s explore which promising sectors have made the cut.
Team 1: @OverHerdXYZ
OverHerd is essentially a decentralized version of Reddit: you can anonymously post any content and monetize it based on views.
As a Web3-based anonymous social app, OverHerd stands out by running a Web2-style application on Web3 infrastructure, achieving 20,000 daily active users. It primarily focuses on location-based (local community) and interest group connections. Users can post content anonymously (such as "takes" or opinions), and high-quality posts rise to become trending.
Its business model is a pay-per-view model: for every view of a post, users earn revenue directly from real ad income (no token holding or follower base required—settlements in USDC or similar are based purely on view count).
Key features:
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100% Anonymous: Privacy protected—no real names or profile pictures required.
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Location & Interest-Based: Connects nearby users or like-minded groups, similar to a localized Reddit or Twitter.
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Rewards Mechanism: Ad banners appear on posts, and earnings are driven by views. Currently running a $100,000 creator reward campaign, it has become one of the largest Web3 social apps in terms of DAU/WAU/MAU/installations over the past 90 days, second only to Zora in revenue.
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No Speculation: Rewards are funded by real ad revenue, not token speculation.
Its founder @0xSherpaXYZ was previously co-founder of YikYak (an anonymous social app), with experience building apps at multi-million-user scale. Currently raising seed funding in New York, aiming to “bring 1 billion ordinary people on-chain.”
Team 2: Unblock Pay
UnblockPay is an API project focused on stablecoins, acting primarily as a connector between global stablecoins and Latin America (Latam), enabling users to quickly and compliantly convert stablecoins to local fiat currencies (such as Brazilian Real BRL, Mexican Peso MXN, USD, and EUR) and make payments seamlessly. It aims to optimize cross-border payment infrastructure, supporting remittances, global payroll, and treasury management.
Currently, 20 users are integrated into its API, making it the first Brazilian team to join Alliance.
Key features include:
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On & Off-Ramps: Instant conversion between stablecoins and fiat.
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Stablecoin Wallet: Quickly create global accounts.
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Direct Crypto Payments: Send stablecoin payments to third-party bank accounts globally (e.g., Nubank, Revolut, Wise).
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Real-Time Tracking: Developer dashboard, notifications, and webhooks, supporting multiple chains (e.g., Solana, Ethereum, Polygon, Tron).
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No-Code Tools: Designed for operations teams—non-developers can manage payments and accounts.
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Supported Rails: Pix, SEPA, SPEI®, US Wire, covering 40+ countries.
The project emphasizes developer-first design and global availability, partnering with entities like Mercado Bitcoin Portugal, positioning itself as a cheaper and more easily integrated solution than Wise.
Team 3: @hyperlink_xyz
HyperLink is an emerging crypto financial infrastructure project, best understood as a dedicated gateway for algorithmic traders.
It focuses on providing Prime Broker services for the Hyperliquid blockchain—similar to traditional brokers like Falcon X but designed specifically for decentralized environments. It builds an efficient gateway tailored for algorithmic traders (HFT and high-frequency traders), enabling them to experience CEX-like features on Hyperliquid such as private orders, access to private liquidity, and leveraged financing.
The project aims to bridge Hyperliquid’s fully on-chain order book with professional trading needs, enhancing trading efficiency and privacy.
Founder @s3ohi has spent the past five years researching HFT strategies, working in both traditional finance and crypto.
The product is currently in closed beta and not publicly released. The team has low public activity but recently purchased ticker $PB on Hyperliquid (spending about 29,463 HYPE), signaling their on-chain presence.
Team 4: @GluonMoney
Gluon is an emerging crypto social payments project described as a “permissionless WeChat Pay,” focused on building a seamless global payment ecosystem that supports instant transfers, shopping, contactless payments, and earning rewards—all without traditional banks or complex wallet operations.
The project emphasizes “no banks, no borders, just easy payments,” aiming to make crypto as simple and intuitive as social apps, positioning itself as the next step in mass-market crypto payments.
Founder Bette Chen is co-founder of Acala Network and Karura Network, a stablecoin believer, and this is her second startup.
The product is not yet live and remains under wraps, expected to enter closed testing soon. The website gluon.money currently only offers a waitlist, encouraging users to sign up for early access.
Team 5: @CoalesceFi
Coalesce Finance is an emerging decentralized finance (DeFi) lending protocol bringing traditional credit markets on-chain, allowing users to lend to real-world businesses with cash flows.
The product focuses on implementing “undercollateralized lending” on the Solana blockchain—enabling users to borrow based on credit assessments rather than full collateral, thereby bridging traditional credit markets with on-chain finance.
Co-founder Dan Reardon previously worked at TRM Labs (crypto compliance), DoorDash, Oscar Health, and Wharton School, focusing on efficient capital market construction.
The project aims to solve volatility issues (like liquidation cascades) inherent in traditional over-collateralized lending (e.g., Aave or Compound) by keeping credit risk between counterparties, minimizing systemic risk and enabling more efficient capital flow and institutional-grade lending experiences.
Despite being rejected by Alliance multiple times, the team has persisted and now boastsover $1 million in loan interest revenue.
Team 6: @ClipStake_X
ClipStake is a social media marketing marketplace connecting brands with content creators, primarily focused on “clipping” and user-generated content (UGC) campaigns. As a Web3-native clipping platform, it serves as a marketplace linking brands and creators.
Its core purpose is to enable creators toearn money by creating and posting short video clips or original content, while helping brands efficiently promote products or events.
Built on the Solana blockchain, it supports crypto payments and transparent tracking. It has already achieved $140,000 in transaction volume.
ClipStake opens clipping functionality to the public, rewarding users based on views, and is designed as a highly scalable platform.
Unlike Whop, which suffers from “view inflation,” ClipStake uses ZKTLS to provide better analytics and prevent cheating.
Team 7: @polldotfun
Poll is a social wagering platform focused on letting users easily bet on anything—sports outcomes, event predictions, or casual topics—with friends, family, or colleagues within chats, turning “idle talk” into real action.
The project emphasizes “no token,” focusing on practical social utility and avoiding speculation.
Poll belongs to the SocialFi/prediction market space. It currently has 3,600 users, 4,000 wagers completed, and a total betting volume of $60,000, averaging $16 per bet.
Its revenue model takes a 10% fee.
The founder previously built a Solana airdrop checker tool with 130,000 users. Despite initial rejection, they re-entered Alliance through this product.
Team 8: @CopperxHQ
Copperx is a stablecoin banking service for enterprises, offering global companies financial services combining crypto and fiat. Currently, 150 enterprises use its product, with another 300 in the onboarding pipeline.
It allows enterprises to quickly open U.S./EU bank accounts, issue corporate cards, and send payments to over 50 countries, using stablecoins like USDC and USDT as core settlement tools.
With a global market focus, via its @CopperxCheckout sub-account, it provides a stablecoin payment gateway.
Partnering with Circle, it supports the USDC ecosystem and offers global stablecoin transfers, cross-border payments, and withdrawals—fast and low-fee (e.g., withdrawing from USDC to local currency completes within 7 hours with no markup). Last month’s transaction volume reached $10 million.
Its revenue model is fee-free; profits come from card and exchange fees. It has raised a small round of funding.
Team 9: @o1_exchange
o1.exchange is a decentralized terminal project focused on cryptocurrency trading, a native trading terminal on Base supported by Coinbase Ventures, dubbed theRobinhood of on-chain trading.
Positioned as the first complete “Trading Terminal,” it delivers high-efficiency trading experiences for micro-cap tokens, creator coins, and meme coins—similar to a DEX aggregator or advanced trading interface. Founder @stambouli_o1 is an experienced developer.
Key features include:
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Low Fees & Cashback: Trading fee of just 0.55% (far below the market average of 1%) with 45% cashback—the most competitive fee structure in the market, maximizing user gains.
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Built-in Tools: Integrated wallet tracker—monitor assets without additional apps; supports trading of creator coins on platforms like Zora, with plans to add content display features.
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User-Friendly: Beta is live, supporting quick imports of Zora wallets and seamless switching/trading.
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Rewards & Competitions: Currently running a joint trading competition with Zora—starting November 1, 2025, 2.5 million $ZORA tokens to be distributed over 8 weeks (weekly splits), exclusive to users holding the Base Wizard Badge. Trading on o1.exchange earns points, with potential future airdrops.
Team 10: @Dayaxyz
Daya is a stablecoin neobank project targeting African markets, addressing cross-border payment pain points for African businesses and forming part of Africa’s crypto finance wave.
Its target market is African SMEs, especially in cross-border trade, helping businesses bypass foreign exchange controls and banking bottlenecks, enabling dollar-denominated value storage and instant transfers.
Its revenue model charges a 0.5% transaction fee—highly competitive compared to banks’ 7%. The project launched just weeks ago and already exceeds $1 million in weekly transaction volume.
Team 11: @KairosSwap
KairosSwap (also known as Kαιrόs) is a decentralized finance (DeFi) project focused on building on-chain interest rate prediction markets.
It is an onchain primitive allowing traders to speculate on or hedge against interest rates by creating and participating in permissionless interest rate swaps on the blockchain, enabling participants to exchange fixed and floating rate payments—thus betting on, hedging against, or optimizing returns based on interest rate movements.
The project is currently in beta, having launched just days ago, targeting traders who want to indirectly hedge or bet on interest rates. Primarily deployed on Base, it uses USDC as collateral and plans to expand to Ethereum Mainnet, Arbitrum, Optimism, and other chains.
Founder Thomas Harrison previously built the Blockrize Card, later acquired by Gemini, and is founder of Rocko DeFi.
Team 12: @bballxyz
Basketball.xyz is a blockchain-based on-chain fantasy basketball game built on the Base chain.
It combines traditional fantasy basketball with Web3 technology, allowing users to participate in real-time games, trades, and competitions using player cards in NFT form. The game mirrors real NBA performance—players collect athletes, build lineups, compete in tournaments, and earn rewards.
Players exist as fungible tokens with assigned market values. Currently, there are 60 players on mainnet, with more to be added only after user base growth.
The beta launched last week, already reaching 10,000 active users, with users actively sharing their purchases in live chats. The founder previously worked at Roblox and resigned to fully commit to this project.
Team 13: SpotPay
A borderless digital bank for Latin America
Focused on markets where digital payments are still underpenetrated.
Launched about 6 days ago, available only by invitation.
This project is mysterious—no specific details available yet.
Overall, the ALL15 cohort showcases core trends and future opportunities in Web3 entrepreneurship in 2025. This round’s teams focus innovation on emerging market payments, SocialFi/DeFi integration, gaming, and prediction markets—reflecting the broader shift in crypto from “speculation” to “utility.”
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Huge Potential in Emerging Markets: Teams like UnblockPay, Daya, and SpotPay focus on solving cross-border payment challenges in emerging markets (e.g., Latam and Africa) through stablecoins and digital payments. By lowering transaction costs and improving payment efficiency, these projects fill gaps left by traditional banking systems and show vast potential in global payments.
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New Models for Web3 Social & Creator Economy: Teams like OverHerd and ClipStake offer unique social experiences in Web3 through anonymous interaction and content monetization—especially via ad revenue sharing and transparent tracking mechanisms. These avoid traditional token speculation pitfalls, delivering more sustainable solutions for the creator economy.
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Innovation & Bridging in Decentralized Finance: Projects like CoalesceFi and KairosSwap explore new possibilities in lending and interest rate markets, pushing DeFi beyond traditional over-collateralized models toward more efficient and flexible frameworks through credit assessment and interest rate prediction markets.
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On-Chain Gaming & Entertainment: Projects like Basketball.xyz combine traditional sports entertainment with blockchain via on-chain fantasy games and NFTs, pioneering new directions for on-chain gaming tied to real-world events—and attracting more mainstream users to the Web3 ecosystem.
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Maturing Infrastructure & Developer Tools: Teams like HyperLink, Copperx, and o1.exchange enhance crypto infrastructure by optimizing trading efficiency, offering stablecoin banking services, and building decentralized trading terminals—providing developers and institutional users with more accessible tools and services.
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