TRON ECO and HTX launch "Mars to Heaven Initiative": Airdrop over 300,000 USDT rewards, unlocking a new paradigm of collaboration between ecosystem and CEX
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TRON ECO and HTX launch "Mars to Heaven Initiative": Airdrop over 300,000 USDT rewards, unlocking a new paradigm of collaboration between ecosystem and CEX
Huobi HTX's 12th Anniversary Milestone: TRON ECO Joins Hands to Create a Galactic Wealth Feast.
Navigating Web3 tides with focused insightsRecently, TRON has been enjoying a series of favorable developments. First, it successfully entered the U.S. stock market through a reverse acquisition of SRM, making a strong entry into the global mainstream financial markets and launching the "TRX Micro Strategy," officially ushering in a new chapter of dual growth in both crypto and equities. Shortly after, the USDT issuance on the TRON blockchain surged past the $80 billion mark, further solidifying its leading position in the global stablecoin ecosystem.
Amid this robust growth, TRON's ecosystem projects are entering a new era. Publicly listed SRM has pledged 365 million newly acquired TRX tokens via JustLend DAO, a lending platform within the TRON ecosystem, enhancing the network's application scenarios and capital liquidity. On July 8, SUN.io, an all-in-one trading platform in the TRON ecosystem, announced major updates by enabling support for USD1 trading pairs and launching three new trading pairs: USDT/USD1, TRX/USD1, and NFT/USD1—further strengthening TRON’s dominance in the stablecoin sector.
Meanwhile, in July, TRON ECO joined forces with global top-tier exchange HTX in an unprecedented collaboration dubbed the “Interstellar Journey,” opening up fresh imagination and opportunities for the entire cryptocurrency industry.
On July 7, the "Mars Ascent Initiative"—an interstellar-themed carnival co-hosted by TRON ECO and HTX—officially kicked off. Coinciding with HTX’s 12th anniversary, six major projects under the TRON ECO ecosystem—Steemit, SunPump, JUST, BitTorrent, APENFT, and WinkLink—gathered alongside HTX to launch a prize pool worth over 300,000 USDT and unveil an ambitious vision for space exploration. This event was not only a community celebration but also a perfect fusion of Web3 technological innovation and wealth effects, injecting powerful momentum into the TRON ecosystem.
From Earth to outer space, from trading platforms to deep integration across the blockchain ecosystem, TRON ECO and HTX are redefining the collaborative model between centralized exchanges (CEX) and blockchain ecosystems through the "Mars Ascent Initiative."
HTX's 12-Year Milestone: TRON ECO Joins Forces for an Interstellar Wealth Gala
This August, HTX will celebrate its 12th anniversary—a significant milestone. To commemorate this occasion, TRON ECO and HTX have partnered to launch the "Mars Ascent Initiative" interstellar carnival, which officially began on July 7. Together, they are offering a prize pool exceeding 300,000 USDT—not just a tribute to HTX’s 12 years of achievements, but also a bold step toward elevating ecosystem collaboration to an interstellar level, launching the summer’s grandest blockchain universe celebration.
Over the past 12 years, HTX has consistently ranked among the top 10 global cryptocurrency exchanges, witnessing the industry’s evolution from its early days to becoming recognized global financial assets, growing alongside users worldwide. Forbes has previously named it one of the world’s most trusted crypto exchanges. Justin Sun, founder of TRON and member of HTX’s Global Advisory Board, has publicly praised HTX’s steady volume growth and strong wealth creation from new assets, suggesting it could return to the top three exchanges globally.
In May, HTX launched a special "Mars Program" campaign funded by Justin Sun, offering one lucky global user a $6 million spaceflight ticket. The winner will travel to space with Sun in July, turning an ordinary person’s dream of space travel into reality.
At this historic moment, as HTX celebrates its 12th anniversary, TRON ECO also celebrates the approaching realization of the "Mars Program." As once-unreachable space dreams become real, this interstellar celebration adds a defining chapter to the Web3 world, positioning HTX users as pioneers among the first to enter space from the Web3 realm.
These unforgettable moments make TRON ECO’s celebration of HTX’s 12th anniversary even more meaningful, while also cheering the imminent arrival of the "Mars Program." As distant space dreams draw closer to reality, this interstellar festivity is writing a bold new chapter for Web3, with HTX users truly becoming the first group from the Web3 world to journey into space.
Prize Pool Exceeding $300,000 Ready—Unlock Four Ways to Participate
The interstellar wave has arrived—the prize pool of over 300,000 USDT awaits your share. Join the "Mars Ascent Initiative" now and begin your interstellar wealth journey. For detailed participation rules, follow the official account @sunpumpmeme for the latest updates.
Four Prize Components:
1. Exclusive TRON ECO & HTX Event: A prize pool of 300,000 USDT featuring token airdrops from TRON ecosystem projects including SUN, BTT, NFT, and WIN.
2. SunGenX Summer Cool Festival: A 5,000 USDT prize pool where users can win "Cool Airdrops" by following @Agent_SunGenX on X (formerly Twitter) and retweeting the campaign post.
3. Space-Themed Content Challenge: A 500 USDT prize pool encouraging users to create high-quality content around space themes, showcasing creativity and passion.
4. SunFlash Space Event: A 100 USDT giveaway where participants receive rewards upon completing related tasks.
Four Participation Paths to Share the Grand Prize:
Path 1: Mars Ascent Initiative Main Event: Users can log in to the HTX app, navigate to the Mars Program event page, complete designated tasks, and share the 300,000 USDT prize pool, including airdrops of TRON ecosystem tokens such as SUN, BTT, NFT, and WIN.
Path 2: SunGenX Summer Cool Festival: Follow @Agent_SunGenX on X and engage with the campaign post to qualify for the "Cool Airdrop."
Path 3: Space-Themed Content Challenge: Publish high-quality space-themed content to win rewards.
Path 4: SunFlash Space Event: Participate in the SunFlash Space campaign to earn USDT rewards.
Interstellar Leap: CEX-Ecosystem Collaboration for Mutual Growth
In advancing collaboration between blockchain ecosystems and centralized exchanges (CEX), HTX leverages its global influence and extensive resources to fuel TRON’s ecosystem growth, attracting numerous high-quality decentralized applications (DApps) and projects. In turn, the thriving TRON ecosystem drives HTX’s expansion, creating a virtuous cycle of mutual reinforcement.
In 2025, TRON and HTX have collaborated multiple times on joint initiatives. Breaking traditional boundaries, their multi-dimensional ecosystem synergy enables simultaneous growth for both platforms and users, achieving deep alignment in value recognition and brand penetration.
Last August, shortly after SunPump, TRON’s meme coin launchpad, went live, it formed an ecosystem partnership with HTX, launching a "one-click listing" campaign. This initiative streamlined the process for new meme coins to list on HTX, providing a fast track to market access and injecting fresh vitality into the meme ecosystem.
In March, TRON witnessed a meme boom, with high-market-cap meme assets like SUNDOG, SZN, and SUNCAT emerging rapidly. HTX launched several trading incentive campaigns for SunPump-based meme assets, boosting meme coin activity while driving traffic to the exchange. According to published results, the April TRON Meme campaign co-hosted by SunPump and HTX achieved remarkable success: 42,000 participants, 22,512 traders, trading volume exceeding $40.57 million, and cross-platform exposure surpassing 19 million—demonstrating strong ecosystem appeal and community engagement.
In May, SunPump launched its CEX Alliance, partnering with HTX, LBank, BingX, BitMart, and Pionex to build a network supporting quality meme projects. Through this alliance, SunPump and its CEX partners provide listing and marketing support for promising TRON-based meme projects. SunPump’s team reviews projects with market caps above $500,000 and stable on-chain performance, then recommends them to partner exchanges.
Repeated strategic collaborations between TRON ECO and HTX are redefining the paradigm of cooperation between CEX and blockchain ecosystems. SunPump leverages HTX’s global reach to expand its footprint and attract market attention, fully unlocking the potential of the meme coin market. While HTX enhances meme asset liquidity, it also taps into meme-driven traffic surges—creating a unique competitive edge in the crypto space.
Multiple collaborations between SunPump and CEXs have overcome long-standing barriers to asset circulation between CEX and DEX. This breakthrough creates a “high-speed channel” for meme assets to quickly enter the market, enabling smoother and more efficient integration. It also bridges the critical gap between CEX and the meme ecosystem, allowing free flow and optimal allocation of resources. The formation of the CEX Alliance marks a significant step forward for SunPump in empowering meme culture and innovation within the Web3 landscape.
TRON Ecosystem Empowerment: SunPump Leads Multi-Engine Growth
During the TRON ECO and HTX co-hosted interstellar carnival, core components of the TRON ecosystem worked in concert, forming an ecosystem matrix led by SunPump. Projects including JUST, BitTorrent, APENFT, WinkLink, and the decentralized social platform Steem contributed funding and resources, collectively building a powerful engine for ecosystem growth.
The deep integration between TRON ECO and HTX—and other CEXs—could potentially ignite a new meme cycle, triggering explosive ecosystem growth.
A closer look at the TRON ecosystem reveals a sophisticated interconnected system: SunPump, as the vanguard meme launchpad, attracts capital through the liquidity advantages of meme coins, channels funds into practical DeFi use cases such as lending and staking via platforms like JUST, and ultimately converts traffic into sustainable ecosystem development—forming a perfect positive loop of “meme-driven traffic → infrastructure retention.” These elements complement each other, jointly propelling the TRON ecosystem to new heights.
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