CMC launches Launch platform to expand boundaries, aiming to build a new version of Galxe?
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CMC launches Launch platform to expand boundaries, aiming to build a new version of Galxe?
Aster (AST), the first project launched by TechFlow, is a decentralized perpetual contract trading protocol that previously received investment from YZi Labs.
Navigating Web3 tides with focused insightsAuthor: 1912212.eth, Foresight News
On May 15, cryptocurrency data platform CoinMarketCap (CMC) launched its new feature—CMC Launch. Its first project is Aster (AST). As a data platform, this is a significant move in recent times, so what exactly is the significance and rationale behind it? What makes Aster stand out as the inaugural project on Launch?
The newly introduced CMC Launch is similar to mission platforms like Galxe, curating select high-quality projects to provide them with a visibility platform. Users can directly click links on the CMC website to participate in tasks (such as following Twitter accounts, trading interactions, etc.) to earn points, which may later translate into guaranteed project airdrops.
It should be noted that CoinMarketCap officially states that these task activities are operated by third parties. The platform assumes no responsibility for any tasks or rewards and has no control over them.
Since its founding in 2013, CoinMarketCap has become one of the leading data platforms in the cryptocurrency space, with tens of millions of monthly active users and page views reaching over 800 million at peak levels. However, with the rapid development of the crypto market, industry competition has intensified, and the functional boundaries of data platforms are being redefined.
The number of crypto projects has grown exponentially, with thousands of new tokens launched in 2024 alone. New projects face major challenges in user acquisition and traffic to stand out in an overcrowded market. Meanwhile, competitors such as Pump.fun, PancakeSwap’s SpringBoard, and Raydium’s LaunchPad are offering exposure opportunities for early-stage projects through launchpools or similar mechanisms. Following heightened market attention on Binance Alpha, demand for project visibility has surged. By launching CMC Launch, CoinMarketCap not only responds to market needs but also takes a crucial step toward differentiation in a competitive landscape.
Additionally, as the crypto market matures, investor and user interest in early-stage projects (Pre-TGE, before Token Generation Event) continues to grow. Early projects, due to their high potential and high risk, attract many users seeking the "next big thing." Through CMC Launch, CoinMarketCap provides high-visibility exposure for quality early-stage projects while enabling users to participate in airdrops and interactive tasks, thereby enhancing community engagement.
In the past, numerous projects have been opaque or deceptive about airdrops—failing to deliver promised tokens, reducing allocations, suddenly changing rules to disqualify users, or even refusing distributions altogether. By acting as a platform, CoinMarketCap effectively uses its brand reputation to endorse and validate airdrop distribution rules. In the long run, this represents a mutually beneficial collaboration among CoinMarketCap, high-quality project teams, and retail investors.
This shift from data platforms to ecosystem builders is not unique to CoinMarketCap. In 2024, Arkham Intelligence launched its own perpetual futures exchange, reflecting a broader trend of data platforms expanding their business scope. Backed by Binance's resources, CoinMarketCap enjoys natural advantages in branding, traffic, and technology. Launching CMC Launch aligns with the industry's evolution toward comprehensive platforms. As an independently operated service, it also opens new revenue streams.
Aster ($AST) is a decentralized perpetual contracts exchange formed by the merger of Astherus and APX Finance, and backed by YZi Labs (an independent branch of Binance).
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Aster positions itself as the next-generation perpetual DEX, aiming to deliver seamless trading experiences for users ranging from beginners to professionals. The project operates on BNB Chain and Arbitrum, with key technological highlights including:
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Dual-mode trading interface: Simple Mode supports one-click trading with up to 1001x leverage, ideal for newcomers; Pro Mode offers advanced tools such as depth charts and complex order types for experienced traders.
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Non-custodial trading: Aster requires no KYC (Know Your Customer) verification.
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Aster collaborates with partners like PancakeSwap to integrate robust liquidity pools and yield products, supporting the minting and holding of assets such as ALP, USDF, and LP tokens.
Aster has already demonstrated strong market appeal. According to official CoinMarketCap data, Aster has achieved a total trading volume of $360 billion, $13.6 million in open interest, and its total value locked (TVL) has risen to $312.44 million.
According to its official website, participants currently need to follow the project’s Twitter account, join its CMC community, and interact within the Aster airdrop interface to earn points.
Users can also accumulate points in the following ways to increase their future $AST airdrop allocation:
Au Points: Earned by minting and holding ALP, USDF, or qualified LP tokens, suitable for low-risk investors.
Rh Points: Earned by trading perpetual contracts in Pro Mode. Trading volume exceeding $300,000 unlocks a 3x bonus on Au Points, making it ideal for high-frequency traders. (https://www.asterdex.com/en/stage1/campaign)
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