TikTok's Revival: Is It the Next Crypto Marketing Battleground?
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TikTok's Revival: Is It the Next Crypto Marketing Battleground?
As TikTok's slogan goes: "Make Your Day." — for Web3, perhaps the next wave of viral singularity lies within the 15-second video you've overlooked.
Navigating Web3 tides with focused insights
At the end of 2024, the U.S. government once again advanced its TikTok "ban bill," placing the world's most popular short-video platform back in the spotlight of policy and public debate. Yet amid growing speculation about its potential exit from key markets, TikTok's global revenue continued to rise against the odds, demonstrating strong market resilience and content momentum.
For Web3 projects, as Twitter's ecosystem becomes increasingly saturated and Telegram community operations grow more costly, expanding into new channels for content reach and user conversion has become particularly critical. Could TikTok—once considered “incapable of carrying crypto narratives”—be quietly emerging as a key gateway for Web3 to break into the mainstream?
In this white paper, JE Labs systematically analyzes the communication logic between TikTok and crypto narratives through the lens of platform mechanics, Web3 use cases, and core regional markets.
Despite TikTok's immense traffic and growth potential, whether it is worth investing in still requires careful consideration based on a project’s stage, content strategy, and resource allocation. This report aims to provide a decision-making framework to help project teams make clearer choices amid multiple influencing factors.
As TikTok’s slogan goes: “Make Your Day.” For Web3, perhaps the next breakthrough moment in narrative propagation lies hidden within a 15-second video you’ve overlooked.
We look forward to all JE Labs partners clarifying their direction amid changes and achieving early breakthroughs in emerging opportunities.
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