Forbes English Cover Features Blockchain Pioneer Justin Sun: Eastern Power in Global Crypto Industry Reshaping the Rules of the World
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Forbes English Cover Features Blockchain Pioneer Justin Sun: Eastern Power in Global Crypto Industry Reshaping the Rules of the World
This young entrepreneur, dubbed by Forbes as the "crypto billionaire who helped the Trump family earn $400 million," has showcased to the world the innovative spirit and global vision of a blockchain industry leader through his distinctive personal style and influence in the sector.
Navigating Web3 tides with focused insightsOn March 28, 2025, Beijing time, the blockchain industry marked a historic moment—Sun Yucheng, founder of TRON and global advisor of Huobi HTX, graced the cover of the English edition of Forbes, becoming the second Chinese entrepreneur to appear on its cover after Jack Ma, and the fourth figure from the crypto exchange sector to do so following CZ, SBF, and Brian Armstrong. Dubbed by Forbes as "the crypto billionaire who helped the Trump family earn $400 million," this young entrepreneur showcased to the world the innovative spirit and global vision of a blockchain leader through his distinctive personal style and industry influence.
From "Rebel" to Industry Leader: The Rise of Sun Yucheng's Crypto Empire
In the Forbes cover story, the journalist paints Sun Yucheng as a figure who combines youthful energy, controversy, and billionaire status. Born in 1990, the entrepreneur has been known for bold initiatives since entering the blockchain space. "In my twenties, I just wanted to try everything possible—why not?" This quote from Sun perfectly captures his acute sensitivity to technological change and his relentless drive to act.
Over the past decade, Sun has built a comprehensive crypto ecosystem spanning public blockchains, payment networks, exchanges, and decentralized finance (DeFi). The TRON blockchain he founded has become one of the fastest-growing blockchain networks globally, with over 300 million users and more than ten million daily transactions, consistently ranking among the top three in the industry. This achievement validates the feasibility of his vision for a "global payment system," marking a critical transition of blockchain technology from concept validation to large-scale adoption.
As global advisor of Huobi HTX, Sun has led the platform to be recently included in Forbes' list of "Most Trusted Crypto Exchanges 2025." With continuous improvements in compliance, asset security, and user experience, Huobi HTX has emerged as a benchmark case for the integration of traditional finance and the crypto world. Meanwhile, the synergy between TRON and Huobi HTX under Sun’s leadership—through technological interoperability and ecosystem collaboration—has significantly accelerated the efficient consolidation of industry resources.
The Significance of the Forbes Cover: From Visionary Insight to Global Leadership
Sun Yucheng's appearance on the Forbes cover carries profound implications. He is the second Chinese entrepreneur, after Alibaba’s Jack Ma, to feature on the cover of the English edition of Forbes, and the fourth individual from the crypto exchange sector to achieve this distinction after Binance’s CZ, FTX’s SBF (Sam Bankman-Fried), and Coinbase CEO Brian Armstrong. On X, Sun commented: "From being a dream-driven entrepreneur to becoming a globally influential leader, I am deeply honored to be recognized by Forbes as a 'billionaire pioneer in the crypto space.'"
Prior to this, Sun ranked second on Forbes Portugal’s list of “40 Outstanding Blockchain Entrepreneurs to Watch,” making him the only Chinese entrepreneur to break into the top three, trailing only Ethereum co-founder Vitalik Buterin (Vitalik). This placement marks the highest position ever achieved by a Chinese entrepreneur on a global blockchain elite ranking. Forbes noted that Sun has repeatedly appeared on lists such as Forbes 30 Under 30 Asia and is an avid enthusiast of art collecting, video gaming, investing, philanthropy, and space exploration. At the end of 2024, Sun was appointed Prime Minister of the Republic of Liberland, reshaping the symbolic identity of the crypto world with ideals of freedom and innovation.
Bridging Worlds and Fulfilling a Mission: From the Trump Family to Technological Inclusion
The title of the Forbes cover story highlights Sun Yucheng’s most impactful cross-industry collaboration in recent years—the partnership with the Trump family, which generated over $400 million in revenue for them. It is reported that Sun invested $75 million in World Liberty Financial (WLFI), the Trump family’s cryptocurrency project, becoming its largest investor. This collaboration stands as a prime example of integrating blockchain technology with mainstream business, reflecting Sun’s forward-looking strategic positioning: by embedding blockchain into cultural IPs, social media, and digital asset ecosystems, he is driving the crypto economy from a "niche tech subculture" toward "mass inclusivity."
In response to the cyclical volatility and trust crises that have challenged the crypto industry, Sun emphasized in the Forbes interview: "True innovators must adhere to long-termism." Under his leadership, both TRON and Huobi HTX have maintained compliance and transparency as foundational principles, advancing industry maturity through open-source technology, community governance, and ecosystem partnerships.
Sun Yucheng’s appearance on the Forbes cover is not only a personal milestone but also a symbol of the growing mainstream recognition of innovation in the crypto space. At a time when technological revolution and industrial transformation are converging, ecosystem platforms represented by TRON and Huobi HTX are bridging tradition and the future with an open mindset, writing a new chapter in the digital economy. As Forbes put it: "This Eastern crypto pioneer is reshaping the world’s operating rules through code and consensus." As more people come to understand and embrace the value of blockchain, a more transparent, efficient, and inclusive financial and social landscape will undoubtedly accelerate into reality.
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