Exclusive Interview with Indie.fun: Integrating AI Agents to Transform Game Creation and Gameplay, Building a Player-Driven Economic Model
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Exclusive Interview with Indie.fun: Integrating AI Agents to Transform Game Creation and Gameplay, Building a Player-Driven Economic Model
Indie.fun lowers the financing barriers for game developers and leverages Moddio and FullMetal.ai to build an AI agent-driven gaming ecosystem.
Navigating Web3 tides with focused insightsAuthor: Nancy, PANews
The AI Agent craze is spreading into the Web3 gaming sector. On January 17, Solana officially promoted Indie.fun, a fundraising platform for games within its ecosystem, quickly capturing market attention. Indie.fun is a platform similar to Pump.fun, focusing on providing community-driven fundraising support for game projects in the Solana ecosystem. What's behind Indie.fun? And what changes could it bring to the GameFi space? To answer these questions, PANews recently interviewed the Indie.fun team.
Indie.fun innovatively allows developers to simultaneously launch both their games and tokens, offering a community-driven funding channel for game projects. Supporters can invest by purchasing tokens and immediately use them within the game, seamlessly integrating game development, fundraising, and user engagement.
Similar to the token creation process on Pump.fun, users on Indie.fun can either create a new game or select an existing one, then issue a token and initiate a crowdfunding campaign. During this process, users set a fundraising goal (minimum 25 SOL). Backers can invest using SOL. If the target is reached, one-third of the funds raised, along with 25% of the tokens, are deployed as a liquidity pool on Raydium. The remaining two-thirds of the funds go directly to the game developer’s wallet (with a 2.5 SOL platform fee charged).
It's well known that despite GameFi once being highly popular, it later suffered major setbacks due to bearish market conditions, reduced profit incentives, and poor gameplay quality, leading to low user retention and shrinking survival space for games. According to Coinspeaker's 2024 research on the GameFi sector, 93% of GameFi tokens have dropped an average of 95%, and most GameFi projects have an average lifespan of just four months—far shorter than other crypto projects.
"Currently, Web3 games allocate too much capital toward speculation and vanity metrics rather than actual gameplay and player experience," Indie.fun told PANews during the interview. The team is refocusing on creators and gameplay, enabling developers to raise funds based on high-quality, playable projects. By giving developers ownership over their game economies and empowering supporters to back trustworthy games, Indie.fun aims to build a sustainable, community-driven ecosystem that prioritizes game quality and long-term engagement.
The Indie.fun team brings extensive experience from gaming, startups, and Web3. CEO Jaeyun Noh is a serial entrepreneur who has developed several hit multiplayer games such as Braains.io. COO Linda Yuan previously held key roles at startups in esports and AI, as well as at publicly listed company Lyft.
In building Indie.fun’s gaming ecosystem, open-source Web3-native game engine Moddio and FullMetal.ai play crucial roles. Moddio simplifies the creation of multiplayer games by offering a no-code editor that enables rapid game development. It also includes built-in features like physics engines and artificial intelligence, helping developers implement complex game mechanics easily. According to Moddio founder @bboym0dE, a full game can be developed within five hours using the platform. Currently, Moddio boasts over 200,000 monthly active users, with 5,000 new worlds created each month. Since its founding in 2017, Moddio has secured multiple rounds of funding from investors including Alliance DAO, Solana Ventures, Taisu Ventures, and Untamed Ventures.
FullMetal.ai serves as the ecosystem’s artificial intelligence engine, allowing developers to seamlessly create, deploy, and manage AI agents using the Eliza framework, which integrates directly with Moddio’s game environments. Its primary goal is to overcome challenges associated with traditional self-hosted AI models, such as high hardware costs, privacy concerns, and complexity in setup. According to Indie.fun, FullMetal.ai enables users to deploy numerous independent AI Agents via $BNTY. These AI Agents come equipped with their own wallets and can actively participate within games. Over time, players and AI Agents will become increasingly indistinguishable, ensuring there is always dynamic interaction within the game world.
"AI Agents hold immense potential within gaming ecosystems—they can transform how games are made and played, making virtual worlds more dynamic, immersive, and vibrant. For developers, integrating AI technology through Indie.fun simplifies the game creation process. For players, AI Agents enhance gameplay with intelligent, adaptive experiences that evolve in real time," Indie.fun said in the interview with PANews.
Besides development difficulty and funding access, poor user experience and complicated interfaces are also considered major barriers preventing mainstream adoption of Web3 games.
To ensure high game quality, Indie.fun has implemented a strict review mechanism. "Since our launch, demand has been extremely high. Initially, we allowed anyone to list their games, but now we conduct whitelist reviews for every game before listing to ensure quality. Each game undergoes testing to confirm it has engaging gameplay loops and intuitive controls. We also communicate with the development teams to understand their vision. Our goal is to ensure players can enjoy the game even before the official fundraising begins."
At the time of writing, over 30 games have successfully completed crowdfunding on Indie.fun, with a total market cap exceeding $31 million. However, among these, only Indie.fun’s flagship official game, Powpow World ($BNTY), has gained significant market recognition. The rest have relatively low market caps—ranging from tens of thousands to hundreds of thousands of dollars—and have yet to attract broad market participation.
Therefore, while Indie.fun lowers the fundraising barrier for game developers and leverages Moddio and FullMetal.ai to build an AI Agent-driven gaming ecosystem, whether it can generate a flywheel effect to break the current GameFi deadlock and ignite renewed interest in Agentic Metaverse and gaming remains to be seen.
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