How MemeCore Builds a Growth Engine with the Flywheel Effect to Create an All-in-One "MEME Playground"
TechFlow Selected TechFlow Selected
How MemeCore Builds a Growth Engine with the Flywheel Effect to Create an All-in-One "MEME Playground"
On MemeCore, the MEME token is not only a vehicle for cultural expression but also an important tool with economic participation significance, driving the development and growth of the entire ecosystem.
Navigating Web3 tides with focused insightsAuthor: Nancy, PANews
From a pop culture experiment to an asset class with a market capitalization reaching billions, MEME coins have evolved into a major investment theme in the crypto market through active participation from various players and an increasingly mature ecosystem. However, as MEME assets rise in prominence, issues such as fragmented liquidity, lack of intrinsic value, and insufficient community governance have begun to constrain their further growth potential.
To address these market challenges, MemeCore—an EVM-based L1 blockchain—introduces cross-chain liquidity, community governance incentives, and utility enhancements to bring deeper value and greater growth potential to the MEME ecosystem. On MemeCore, MEME tokens are not merely vehicles for cultural expression but also important tools with economic significance, driving the development and expansion of the entire ecosystem.
Building an All-in-One "MEME Playground": Leveraging Flywheel Effect to Drive Sustainable Growth
Fueled by viral spread, wealth effects, low entry barriers, and continuously improving infrastructure, the MEME craze has persisted throughout the past year, becoming one of the most prominent narratives in crypto with the fastest-growing market share. This phenomenon has attracted massive retail investor participation and become a key battleground for public chains, CEXs, and market makers competing for user traffic.
According to CoinGecko data, the total market cap of MEME coins surged from $20 billion in 2023 to $140 billion in 2024—a staggering 600% increase. Among them, eight MEME coins have entered the top 100 by market cap, further highlighting the strong momentum of this sector. Additionally, Binance’s Global User Survey revealed that MEME coins ranked highest in popularity among users, with 16.1% of respondents currently holding MEME tokens—surpassing even Bitcoin ownership rates.
Despite significant growth over the past year and widespread investor engagement, underlying uncertainties around liquidity, use cases, and transparency remain. Building on this robust market foundation, MemeCore proposes a series of innovative solutions aimed at channeling capital inflows and enabling rapid user expansion, thereby achieving sustainable growth for the MEME ecosystem.
To tackle fragmented liquidity, MemeCore has built a multi-chain liquidity hub that simplifies asset transfers across different blockchains, reducing the complexity of bridging. Although MEME coins have made leaps in market valuation, liquidity is severely fragmented, with most concentrated on major blockchains like Solana and Ethereum. This limits participation from investors and communities on other chains and may lead to higher slippage and reduced trading efficiency. MemeCore introduces an innovative Proof of Meme (PoM) mechanism featuring cross-chain staking across multiple chains, allowing culturally diverse MEME coins to freely flow beyond single-chain boundaries. This reduces transaction costs and improves trading efficiency for users.
Unlike other crypto assets, the value of most MEME coins stems primarily from cultural relevance and virality, making them vulnerable to losing value during shifts in market sentiment. As the first mainnet offering dual block rewards, MemeCore introduces a staking mechanism for validators and delegators to enhance long-term stability of MEME coins. Participants contribute to a more stable and active ecosystem while earning dual block rewards in both native token $M and MRC-20 tokens. This economic incentive model transforms MEME coins from purely speculative assets into productive ones, fostering sustainable growth in market liquidity and participation, thus promoting long-term prosperity of the MEME ecosystem.
Developers are indispensable drivers within the MEME ecosystem and the cornerstone of rapid innovation. The MemeCore network is compatible with the Ethereum Virtual Machine (EVM), significantly lowering migration costs and entry barriers for developers who no longer need to write smart contracts from scratch. This compatibility enhances development efficiency for MEME applications and encourages more dApps to migrate to the platform, accelerating ecosystem expansion and innovation. Moreover, MemeCore runs various developer incentive programs—for example, the Meme Masters hackathon launched in November, which used financial incentives to invite developers to integrate innovative dApps into the MemeCore ecosystem, injecting fresh vitality into the MEME community. In addition, MemeCore’s LIFT EcoFund focuses on supporting high-potential core MEME infrastructure projects, providing developers with funding, brand exposure, and strategic support.
In this ecosystem, a mutually beneficial relationship forms between MEME communities and dApp developers. MemeCore helps dApps grow rapidly by offering immediate access to a user base and community support, while dApps provide practical utilities (such as staking and DeFi) that add intrinsic value to otherwise speculative MEME tokens. This symbiosis ensures MEME projects achieve scalability and real-world application, while developers benefit from diversified user bases and enhanced liquidity.
Notably, MemeCore will launch MemeX on its mainnet in Q2 this year, allowing every user to create and share their own unique MEME coin, transforming personal identity and stories into globally resonant memes. On this platform, a MEME is more than just a digital asset—it gradually evolves into a user's digital identity. As user activity increases and popularity grows, so does the value of their MEME coin. Users can use the platform token $M to buy and trade other MEME coins or donate to support others’ creations. To better showcase each MEME’s reach and influence, MemeX features leaderboards, where top-ranking creators gain greater recognition and visibility, further amplifying their global impact. Through MemeX, digital identities become tightly linked with economic value, sparking a revolution in personal expression in the digital world—where individual stories and creativity are no longer isolated expressions but cultural assets capable of making profound impacts on a global stage.
In simple terms, MemeCore functions like a vast amusement park, attracting MEME tokens and communities from different chains and cultures via a magical bridge. Each MEME token brings its own unique cultural charm, helping expand its influence. Within this playground, participants can maintain the park through staking or voting, enrich the facilities by building new features and dApps, and earn rewards as the park expands. This positive feedback loop attracts more users and liquidity, fueling the growth of both MemeCore and the broader MEME ecosystem—a powerful flywheel effect.
Multi-Pronged Campaigns Build User Base; Dual-Track Strategy Powers Ecosystem Growth Engine
To gradually build a multi-chain, sustainable MEME ecosystem, MemeCore has successfully established a solid traffic foundation and is now accelerating ecosystem development.
On one hand, MemeCore has launched a series of innovative airdrops and reward campaigns, partnering with numerous leading MEME projects and dApps to quickly attract widespread attention from users and capital.
For instance, in July 2024, MemeCore ran an airdrop program compensating users for losses incurred in previous MEME coin trades, successfully drawing tens of thousands of participants. This move not only helped heal past negative sentiments but also strengthened user retention and platform stickiness. In the following months, MemeCore launched additional campaigns such as "Hard Work" and "Mine to Earn," distributing rewards to 10,000 and 180,000 unique wallets respectively, recognizing and rewarding user contributions while enhancing the practical utility of MEME coins. These initiatives boosted user engagement and loyalty, effectively driving sustained growth of the MemeCore ecosystem.
Recently, MemeCore launched a new "Mine to Earn" airdrop campaign, distributing $1 million worth of mainnet tokens to participants across major chains including ETH, BNB, BASE, and SOLANA, with allocations based on a 1/N distribution model. This campaign successfully drew participation from popular MEME communities such as DOGE, PEPE, SHIB, and NEIRO, laying a solid foundation for future ecosystem development.
Beyond airdrops, MemeCore has introduced community events like Memes.war and the Meme Masters Challenge, using engaging tasks and reward systems to boost user involvement and sense of belonging, encouraging active interaction both on and off-platform, thereby expanding the platform’s community influence.
Moreover, MemeCore emphasizes offline outreach, collaborating with well-known platforms such as OKX and Gate.io to actively participate in international crypto conferences including KBW (Seoul), Token2049 (Singapore), THBW, Devcon (Thailand), and TBW (Taiwan), as well as co-hosting MEME-themed events with BINANCE TH. These efforts have greatly enhanced MemeCore’s brand visibility and project promotion, helping accumulate global user and capital resources to further drive ecosystem growth and expansion.
In terms of ecosystem strategy, MemeCore adopts a two-phase approach to ensure sustainable development. Phase One focuses on empowering existing MEME projects built on various chains, helping them expand their ecosystems on the MemeCore platform. This establishes MemeCore as a multi-chain, cross-cultural hub, strengthening internal ecosystem dynamics and preparing for future market changes. In Phase Two, leveraging the accumulated user base and liquidity from Phase One, MemeCore will prioritize developing its own MEME projects and dApps, creating a powerful engine for long-term growth. With growing user and liquidity foundations, MemeCore will expand into diverse services—from staking and DeFi to gaming and SocialFi—forming a richly diversified ecosystem.
Through this dual-track strategy, MemeCore not only strengthens its competitiveness in the current MEME market but also commits to building a truly sustainable mainnet ecosystem, ensuring it continues to attract new users, capital, and resources over the long term, driving continuous expansion and innovation across the entire ecosystem.
Overall, in the MEME market, emotion and culture are undoubtedly the core forces behind its explosive growth. Yet, to sustain and perpetuate this narrative, platforms like MemeCore must break traditional value boundaries through mechanisms such as asset circulation, incentives, and real-world applications—ensuring the growth of the MEME market is no longer solely dependent on emotional swings, but instead anchored with stronger economic "weight" for meme-based economies.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
PANews
