Dialogue with BTSE: Winning the 2C Market with B2B Technical Advantages and Service Attitude
TechFlow Selected TechFlow Selected
Dialogue with BTSE: Winning the 2C Market with B2B Technical Advantages and Service Attitude
BTSE's advantages are its trading system and risk control.
Navigating Web3 tides with focused insights
｜Recently, BTSE was interviewed by the Chinese-speaking crypto community, providing positive responses regarding platform operations, core data, team background, and product overviews such as Smart Copy Trading. Below is the full transcript.
Q: Please briefly introduce BTSE
A: Hello everyone from the Chinese-speaking community! BTSE was founded in 2018, making us a blockchain technology company with nearly seven years of entrepreneurial experience. Prior to 2023, BTSE primarily focused on B2B white-label solutions, serving clients mainly across Europe, the Middle East, and Southeast Asia. As a result, many retail users in the Chinese-speaking regions may not be very familiar with BTSE. We have developed various online trading systems and infrastructure for numerous institutions and enterprises, providing liquidity support and settlement channels during early stages when market liquidity was insufficient. As of December 2024, we have served over 100 enterprise clients globally, continuously offering them system maintenance, liquidity support, and new feature development services.
Since 2023, we’ve begun venturing into B2C operations and investing heavily in developing products tailored for retail users. In 2024 and the upcoming year 2025, we will continue increasing our investment and efforts in B2C brand marketing and user growth. We also place great importance on the Chinese-speaking market, operating offices in Taipei and Singapore with hundreds of employees. We firmly believe that the Chinese-speaking community remains an indispensable force within the entire Crypto ecosystem and will consistently occupy a significant market share. Therefore, BTSE’s growth cannot be achieved without strong support from this market. We plan to host various online and offline events specifically targeting the Chinese-speaking region, and we’ll keep both the community and media updated promptly.
Q: What prompted BTSE to enter the consumer (C-end) market?
A: Our B2B business line has matured significantly. Years of B2B operations have enabled us to cultivate a highly professional technical team. Currently, BTSE's fully customizable modular architecture suits all types of enterprises, and our revenue stream remains consistently stable and positive.
This stability allows us to explore additional growth opportunities. More importantly, from frequent exchange incidents over recent years, we've learned that despite the large number of 2C exchanges, the industry still lacks trustworthy exchange brands. Similar to brokers, cryptocurrency exchanges are among the most sensitive entities to liquidity fluctuations—whether in bull or bear markets, they face intense scrutiny under public scrutiny. Unfortunately, some once-prominent exchanges lost substantial market share due to risk management failures or even unethical practices. The resulting market void presents new opportunities for us. Where there is dissatisfaction, there lies opportunity. We believe there remains considerable commercial potential in the 2C space. The crypto market is still evolving; the industry is in its early stages. No brand currently holds a moat, nor is any truly "too big to fail." Only those who respect the market, uphold altruism, and stand firmly alongside users can achieve long-term success.
Q: We’re curious about BTSE’s current achievements in the 2C market—can you share some details?
A: To date, BTSE supports 30 languages across countries and regions, with over 1.85 million registered users and more than 400,000 community followers. In terms of trading volume, BTSE maintains a monthly spot trading volume exceeding $2.1 billion and derivatives trading volume above $34.3 billion. Additionally, we offer over 400 spot and futures markets. BTSE Pay enables free transfers in 35 fiat currencies and has established partnerships with 40 global compliant banks, electronic money institutions (EMIs), and payment service providers (PSPs). Both our trading volumes, token offerings, and market influence continue to grow steadily. We won’t stay stagnant—our goal for the coming year is to rank among the top 20 exchanges by 2025. I hope in our next public interview, I can report even better results.
Q: Regarding compliance, which licenses has BTSE obtained, and what markets do you plan to expand into? Where are you applying for licenses?
A: We currently hold licenses in Liechtenstein, Lithuania, Australia, New Zealand, and the UAE. Since we aim to acquire users in Chinese-speaking markets, our compliance team is actively pursuing licensing applications in regions like Taiwan and Malaysia. Furthermore, we expect to secure relevant licenses in Gibraltar, Estonia, Georgia, Indonesia, and other jurisdictions in the near future.
Since launching our B2C initiatives this year, our compliance team has expanded by approximately 20 members, and we’ve rehired a seasoned compliance expert with over 16 years of experience as our Chief Compliance Officer. BTSE always takes a proactive, cooperative stance toward regulation and strictly adheres to local laws and regulations in every jurisdiction we operate. Moreover, major countries like the U.S. and Russia have shown tangible shifts in their attitudes toward the crypto industry. We believe that under the influence of these superpowers, more nations and regions will embrace crypto markets. We anticipate further positive developments ahead and will promptly update the community and media on BTSE’s compliance progress.
Q: Could you explain BTSE’s operational philosophy and describe your team culture?
A: BTSE stands for “Buy, Trade, Sell, Earn”—and just like our name suggests, we strive to build simple, easy-to-understand, secure, and user-friendly crypto trading products. We aim to serve retail traders, professional traders, and institutional clients alike, always putting customers first. This standard and commitment originate directly from our B2B heritage.
About our team: We currently have eight global office locations, including Singapore, Dubai, Taipei, Hong Kong, Manila, Seychelles, Liechtenstein, and Kuala Lumpur. With over 400 team members, more than 90% possess extensive experience in finance and the crypto industry, coming from top 500 global companies and leading platforms such as IBM, PayPal, Intel, Tencent, Coinbase, Binance, and Huobi—a truly international team. They are experts in technology, payments, branding, marketing, compliance, and talent acquisition, each playing their role in operating BTSE. Many team members have already spent 6–8 years in this industry, still passionate and hopeful, committed to building and contributing to the crypto ecosystem.
We strongly resonate with a view expressed by Chinese entrepreneur Jack Ma: he said one key to startup success is passion—but emphasized that entrepreneurship should never stem from impulsive excitement. He advised letting the idea cool down; if after five years you still want to pursue it, then go ahead. Now, BTSE is approaching the midpoint of its second five-year phase. After five years, the team still retains its original vision, with genuine and strong motivation to build. We remain confident about the future.
Q: What do you see as the key differences between B2B and B2C markets? How does BTSE plan to capture market share in the crowded exchange landscape? Or put differently, what advantages set BTSE apart?
A: First, technological strength. BTSE has over seven years of B2B market experience—the systems we developed in-house have been rigorously tested by more professional and demanding client groups. The trading systems we built for clients can match over one million orders per second. Over the past seven years, our platform experienced zero downtime 99% of the time. We pioneered the multi-currency unified order book system, now widely adopted across the industry. Through our B2B journey, we accumulated vast experience in system maintenance and risk control. Thus, we are confident in our product innovation and technical capabilities—this is where BTSE excels.
Second, operationally speaking, although BTSE has only recently intensified efforts in the C-end market, we are in an aggressive customer acquisition phase and willing to offer users greater benefits. We will host more user-benefiting trading events and are prepared to share the majority of our profits with the community, partners, and market makers. Meanwhile, we're actively working to bring high-quality projects for exclusive launches on BTSE’s Launchpad. You’ll soon see updates in this area.
Third, customer service. BTSE offers multilingual, nearly round-the-clock customer support, diligently serving every user. We’re committed to increasing communication frequency with our customers, actively collecting feedback—even complaints—and striving to resolve every need and issue. Standing with customers isn't just a slogan—it requires real listening, optimization, and improvement.
Additionally, BTSE has always been an advocate and practitioner of inclusive finance. We aim to democratize complex trading tools so everyone can fairly participate in and benefit from global market growth. A prime example is our recently launched #AutoTrader smart copy trading feature. Previously, algorithmic trading strategies were accessible only to elite Wall Street firms and hedge funds—but now anyone with a BTSE account can try it out.
By eliminating entry barriers, we enable more people to easily get started with cryptocurrency trading—embodying the core ethos of crypto as an inclusive and empowering tool.
We openly admit we humbly learn from both leading exchanges within the industry and outstanding enterprises outside it. Any product that benefits users and fits BTSE—we’ll quickly catch up and surpass.
Q: Speaking of AutoTrader smart copy trading, we’ve seen many communities and social media KOLs recommending it lately. Can you give us a detailed introduction to this product?
A: Simply put, AutoTrader (Smart Copy Trading) is an upgraded copy-trading platform designed for everyday traders. Unlike other strategy-copying products on the market, AutoTrader copies AI-generated strategies rather than random influencers online. It is crafted by a professional quantitative trading team that backtests and selects thousands of strategies daily—all offered free of charge to BTSE users.
The advantage of AI-driven quant products is eliminating human emotional bias and unethical behaviors like gambling-style trades, while ensuring trading performance and win rates remain within controllable ranges. By simplifying the trading process, it empowers users to navigate the complex crypto market with greater ease.
Currently, AutoTrader supports Bitcoin, Ethereum, and over 100 other popular cryptocurrencies, enabling crypto users at all levels to quickly replicate and deploy strategies. Entry barriers are extremely low—some strategies require only 1 USDT to start. We’ve also integrated take-profit and stop-loss mechanisms to minimize trading risks for users.
Overall, this is a highly beginner-friendly trading product. Yet, for experienced traders, its interface is also straightforward, making it a convenient “lazy trading” option. You could even use it as a trend indicator—AutoTrader is highly responsive to liquidity and trends, updating real-time popular tokens and trading strategies. Seasoned traders can leverage this information to identify current trends and execute their own trades accordingly.
Q: How strong is BTSE financially? What markets does BTSE plan to enter in 2025?
A: Rest assured, BTSE carries no financial risk exposure. Our B2B business has operated for over seven years with stable revenues. Even during bear markets or periods of tight market liquidity, we remain minimally affected—this is one of our key advantages compared to most exchanges. We maintain ample cash flow, allowing our team to focus entirely on delivering superior user service and capturing market share.
On the market front, smart copy trading is one of our key marketing priorities. The derivatives market has undergone sufficient user education in recent years and has proven itself as a vital and relatively mature business line. However, derivatives trading involves higher risks, so we must differentiate ourselves through product design and user service, highlighting our strengths.
Smart copy trading is precisely the product we’ve developed to fill this market gap. At its core, it’s a derivatives strategy trading tool, but it reduces complexity and risk. Users at any skill level can indirectly utilize derivatives via smart copy trading, fully leveraging the power of leverage to improve capital efficiency. The built-in risk control system also helps mitigate potential risks associated with leveraged trading.
BTSE’s strengths lie in trading systems and risk management—factors crucial to many traders. Anyone who has experienced system crashes or sudden liquidity drying knows how critical system stability is. In the past, many feared derivatives because of improper leverage usage and malicious practices by certain platforms, leading to deep misunderstandings about futures trading. In reality, when used wisely, derivatives leverage tools can amplify volatility returns while protecting principal capital from losses. In recent years, basic knowledge about futures contracts has become more widespread. Combined with AutoTrader’s intuitive, hassle-free approach—skipping tedious preliminary steps and foundational learning—the user education curve is greatly shortened. All we need to do is perfect our product, strengthen risk controls, and earn a solid reputation.
Moreover, if you're an experienced trader, consider exploring BTSE Futures. We offer strong liquidity advantages, supporting 14 collateral assets and 7 settlement assets. Our premium VIP tier can even reach negative fee rates—meaning market makers earn rebates on transaction fees. For spot trading, we continuously evaluate and onboard high-quality projects onto BTSE. Especially during bull markets, while maintaining quality standards, we actively respond to community demand. Our goal is for users to find all trending and high-quality projects available for trading on BTSE.
Q: What are your expectations for the industry’s future, and what are BTSE’s short-, medium-, and long-term goals (1–3 year roadmap)?
A: We remain firmly bullish on the future of Crypto—it still holds immense growth potential. Regarding BTSE’s short-, mid-, and long-term objectives, our short-term goal is to rank among the top 20 exchanges by 2025, our mid-term goal is to reach top 10 by 2026, and our long-term vision is to become a premier-tier cryptocurrency service provider, bringing more convenient and user-friendly crypto trading services to everyone. This will be our enduring mission.
Q: Do you have any recent perks or benefits for the community?
A: In celebration of the AutoTrader launch, we’ve introduced a welcome gift campaign: new users registering on BTSE can log in and claim up to $315 in bonuses from the rewards center. We’ve also arranged exclusive benefits for partner KOLs and communities. For more updates, please follow our official Twitter @BTSE_Official and @BTSEChinese.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
