TechFlow: Peering Through Monad's Community Magic — How to Maximize Culture and Community Power
TechFlow Selected TechFlow Selected
TechFlow: Peering Through Monad's Community Magic — How to Maximize Culture and Community Power
Must-read for entrepreneurs: uncover the secret behind Monad's community management "dimensional strike."
Navigating Web3 tides with focused insightsAuthor: JiaYi
As a Web3 investor and marketer, I've seen countless projects, but only a handful have truly mastered culture and community.
Monad is one of those rare success stories. Their community strategy offers valuable lessons for every founder. Today, I'll briefly share the "sweet spot" of Monad's community management as I see it: cultural tension, spiritual motivation, a bible-like guide for community culture, gamification mechanisms, localized offline events, purification rituals, and user-centric leadership.
1. Monad’s Cultural Tension
Monad doesn’t rely on traditional tech narratives. Instead, it integrates meme culture into its brand and community DNA.
Purple is Monad’s signature color. But now, the purple Pepe has evolved beyond a mere brand symbol—it’s becoming a metaphor for “anything can be fused with purple.”
Creativity, technology, or cultural expression—everything finds its place within the Monad community. This unified color symbolism sends a clear message:
In Monad’s ecosystem, anything is possible; in Monad, everything is inclusive.
2. Spiritual Motivation Is the Core of Monad’s Success
The best community managers focus not just on token incentives to drive behavior, but on spiritual rewards. In my view, this is one of the key reasons behind Monad’s success.
For example, users spontaneously contribute creative content daily. Outstanding ideas are retweeted and amplified by Monad’s official Twitter account. Despite no monetary reward, people enthusiastically participate because they know their work will be officially recognized and highlighted.
This is community management at its finest—providing users with a sense of participation and recognition, attracting them not for tokens, but for acknowledgment and belonging.
This form of spiritual motivation makes community members feel like essential contributors to the project’s success, not just passive observers. Such design builds loyalty while fueling sustained creativity and passion.
3. The Bible Guide to Community Culture
The Monad team doesn’t act like distant administrators—they’re more like thoughtful pastors, offering every newcomer a detailed “bible” guide.
This “bible” clearly outlines community activities, member progression systems, and other key information, helping new users quickly understand and immerse themselves in Monad’s culture.
Like religious teachings passed down through rituals, this approach makes each member feel guided and cared for. Over time, it significantly strengthens users’ faith in Monad.
4. Turning the Community Into an Interactive Game
Monad’s gamification system keeps the community vibrant. Members earn XP through interactions and event participation, unlocking special roles through recognition from the official team and peers. In short, Monad turns simple chatting into a game, drawing users in unconsciously.
Why adopt this design? It motivates continuous engagement—each step forward brings a new “achievement” to unlock. This is game psychology skillfully applied to community management, driving sustained participation and active interaction.
5. Offline Events: Real Communities Extend Both Online and Offline
I’ve grown numb to global blockchain events, and I suspect many others feel the same. Project teams keep attending and hosting side events year after year, facing the same crowd. Take Dubai Blockchain Week—there are over 300 side events alone!
Remember: instead of spending your entire offline strategy repeating the circuit of blockchain weeks and hosting side events, prioritize local community and developer meetups.
Once strong brand and cultural identity are established on Discord or Telegram, local gatherings deepen that connection, uniting a core group of loyal supporters. This is exactly how Monad has succeeded.
After all, a real community extends bidirectionally—both online and offline.
6. The Purification Ritual
The wild community event “Thursday Purgeday”: every Thursday, Monad removes inactive members. Only the most active and genuinely engaged users remain in exclusive chat channels.
This “purification ritual” reflects Monad’s absolute confidence in community vitality! Core fans are gathered into highly active discussion circles. New users entering this environment are instantly immersed in the intense community culture, feeling grateful and proud to be part of Monad.
See? Monad plays with spiritual rewards—and punishments—with artistry.
7. User-Centric Leadership
Whether in bull or bear markets, Monad’s community stays focused—rarely discussing farming or token price.
I want to especially salute bill monday, Monad’s Community Leader. If my research is correct, since he joined, Monad’s community culture and consensus have elevated to an entirely new level. He’s active on Discord and frequently hosts AMAs on Twitter.
Of course, I don’t know the internal dynamics at Monad—the community’s success certainly isn’t due to one person alone—but his contribution has undoubtedly been immense.
Many companies overlook the value of marketers, especially community managers. They are closest to users and serve as the bridge between project and community. Only those who genuinely care about users and are passionate about their project can generate such powerful community energy.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
@jiayi_en
