Exploring Binance's Listing Criteria: Reserve a Significant Token Allocation for Community Users, and Have at Least a Minimum Viable Product
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Exploring Binance's Listing Criteria: Reserve a Significant Token Allocation for Community Users, and Have at Least a Minimum Viable Product
Binance now seems to dislike high-valuation, low-circulation projects.
Navigating Web3 tides with focused insightsCompilation: TechFlow
The listing criteria of Binance have long been a hot topic in the crypto industry. Whether project teams or venture capitalists, all seek to uncover Binance's listing preferences through any available clues or indirect information. Recently, Binance has frequently listed traffic-driven projects from the TON ecosystem, sparking controversy. Some argue these projects lack substance, while others believe they at least reach a large number of end users—making them better than infrastructure projects with no user base. In fact, Binance publicly released its updated listing standards back in May. TechFlow summarizes that Binance currently favors the following types of projects:
1. Low valuation with high circulating supply; correspondingly, Binance now appears less inclined toward high-valuation, low-circulating projects;
2. Significant token allocation reserved for community users, distributed via airdrops and similar mechanisms, with reduced allocations to non-community participants—meaning VCs and the project team itself;
3. A healthy and viable business model, with at least a minimum viable product (MVP) in place;
4. A large, authentic, and steadily growing user community.
Additionally, Binance maintains its own red lines and explicitly reserves the right to determine whether a given project is suitable for listing on the Binance platform.
Given these criteria, the recently listed projects do indeed fall within this framework.
Binance’s Official Announcement on Listing Standards:
Dear Binance Users,
Binance is committed to fostering a healthy and sustainable market environment, always placing user interests first. Over recent months, we have observed a trend where tokens are launched with high valuations but low initial circulating supplies. We discussed this trend in our report titled “Low Circulating Supply and High FDV: How Did We Get Here?” and highlighted its implications.
To cultivate a healthier industry and attract diverse market participants—including projects with low-to-medium valuations—Binance is taking the lead in attracting small-to-mid-sized projects. We invite these high-quality teams and projects to apply for our listing programs, including direct listings, Launchpools, and Megadrops. We aim to support small-to-mid-sized projects with strong fundamentals, organic community bases, sustainable business models, and professional teams as responsible industry participants, thereby promoting the development of the blockchain ecosystem.
Why is this important?
Launching tokens with high fully diluted valuations (FDV) and low circulating supply can lead to future dilution from unlocks, creating selling pressure on the token. Such market structures disadvantage retail investors and loyal community members of the project. We are committed to reversing this trend and creating a more diversified market environment for our users and all market participants.
What kind of projects are we looking for?
Industry: Projects from all sectors are welcome to apply for listing.
Valuation: Low to medium valuation relative to peers in the same industry.
Token Economics:
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Large token allocation reserved for community users (e.g., airdrops, community rewards)
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Moderate token float at Token Generation Event (TGE)
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Reduced allocation to non-community users
Business and Product:
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Strong product-market fit (PMF)
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Self-sustaining business model
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At least one minimum viable product (MVP)
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Preference for technological or design innovation
Social Engagement and Community Base:
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Organic user base
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Sustainable user growth
Compliance:
Responsible market participants who consider regulatory and compliance standards.
Benefits:
Organic, sustainable industry growth based on more reasonable valuations and token distribution.
Better alignment with retail users and communities through fairer TGEs.
Binance Launchpool and Megadrop can help increase project visibility and attention.
How to Apply:
If your project meets the above criteria, please complete the application form. If your project passes our internal screening process, Binance will contact you.
Conclusion:
To promote sustainable development in the cryptocurrency market, we are committed to creating value for users while safeguarding their interests. Actively supporting small-to-mid-cap projects is one way we mitigate risks present in certain areas of the market. We warmly invite all eligible projects to apply for listing on Binance and work together to build a more balanced and robust market environment.
Important Notice:
Binance reserves the right to determine, at its sole discretion, whether a project is suitable for listing on the Binance platform.
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