From "Black Myth" to "New Myth": How Moonveil Is Shaping the Future of Web3 Gaming?
TechFlow Selected TechFlow Selected
From "Black Myth" to "New Myth": How Moonveil Is Shaping the Future of Web3 Gaming?
Web3 gaming is not a "black myth," but rather a "new myth" being written.
Navigating Web3 tides with focused insightsBy: NingNing
Recently, Daniel, an investor behind *Black Myth: Wukong*, made a provocative claim: "A large number of game industry entrepreneurs are moving into Web3, and those people don’t actually love games." As an analyst who has long followed the Web3 gaming space, I must say Daniel's view is biased—akin to the extreme FUD against VC-backed tokens by certain meme coin investors earlier this year. It’s a classic case of backward causation, a sophistry worthy of the Yellowbrow Demon King himself.
Let’s step outside conventional thinking and take a broader look at the evolution of Web3 gaming. Web3 games aren't just artificial narratives fabricated by VCs. The traditional 3A game industry, after all, faces real and growing challenges:
-
Astronomical development costs: *Cyberpunk 2077* cost over $300 million to develop; *Red Dead Redemption 2* reportedly exceeded $800 million; and the upcoming *GTA6* is estimated to surpass $2 billion. What’s terrifying is that high development cost doesn’t guarantee commercial success. While *Black Myth: Wukong*, developed for $50 million, is breaking records, *Concord*, with an $800 million budget, flopped spectacularly.
-
Lack of innovation: Markets are flooded with DLCs, sequels, and “reskin” games, while true innovation dwindles. This mirrors the stagnation seen in Hollywood blockbusters. At its core, the reason is the same: industrial capital, after multiple rounds of博弈 (strategic interaction), has reached a Nash equilibrium favoring high-probability projects with acceptable but low returns.
-
Player value isn’t preserved: Hundreds of hours spent grinding gear become worthless the moment you leave the game.
-
Indie developers struggle: Without backing from major studios, even brilliant ideas rarely break through. Even if a rare indie title succeeds on Steam, it still pays a 30% Steam tax.
Of course, simply injecting blockchain into games won’t solve these issues. But Web3 tech stacks do offer new tools and perspectives. And Moonveil is using exactly these new stacks to tackle old problems.
The Moonveil team consists of seasoned experts from top-tier game companies like Riot Games and Blizzard, with hands-on experience developing iconic titles such as *League of Legends* and *World of Warcraft*. Their understanding of games likely runs deeper than many self-proclaimed “pure” traditional game developers.
So what exactly is Moonveil’s new stack? In short, they’re building a cross-game ecosystem with the following characteristics:
1. Interoperable Ecosystem: Breaking Down Game Silos
Traditional games are isolated islands—your progress in Game A holds no value in Game B. Moonveil aims to build bridges:
-
Cross-game identity system: Achievements earned in *World of Warcraft* could grant bonuses in other games.
-
Asset interoperability: Legendary gear farmed in Game A might let you flex in Game B.
-
Open creation platform: Players and developers can freely create content usable across multiple games.
In the last cycle, many similar projects were hyped by VCs and communities but failed to sustain momentum. Partly because business development is grueling work, with high coordination costs both technically and ecologically. More importantly, they focused only on traffic without integrating liquidity. Moonveil, however, integrates both traffic and liquidity right from the developer side.
2. Liquidity & Value Capture: The Winning Formula for Web3 Gaming
In crypto, successful projects typically excel in one of two areas: capturing traffic or capturing liquidity. Moonveil aims to do both:
-
Traffic capture: Through high-quality gameplay and innovative ecosystems, Moonveil attracts players. Their in-house game *Bushwhack* has shown outstanding performance during testing and rollout in Latin America, especially Brazil. Several other titles are also in development. Additionally, the platform hosts a Telegram mini-game label—Moonveil Mini—leveraging Telegram’s massive user base for conversion.
-
Liquidity capture: Enabling free movement of in-game assets to generate real value. Moonveil provides a one-stop solution for cross-chain operations and aggregated player exits, delivering seamless liquidity and interoperability for game assets. Think of it as building a mini financial system within the ecosystem, where every player investment can yield tangible value.
3. Rethinking Game Economies: Vertical-Specific Liquidity Allocator
The core challenge facing blockchain ecosystems today is liquidity distribution—spanning traffic, assets, and resources. Industry solutions have begun emerging: Restaking addresses resource liquidity, omnichain and chain abstraction technologies handle asset liquidity, and various quest platforms optimize traffic liquidity.
Moonveil offers a comprehensive solution within the gaming vertical. Rather than offering a single tool, they're building a full-stack ecosystem covering everything from game development to asset management. In doing so, Moonveil delivers an integrated liquidity framework for the gaming industry—and captures value in return.
4. Technical Integration: Lowering Development Barriers
Moonveil isn’t just making games—they’re building a developer-first platform offering a full suite of Web3 game development tools: Rollup infrastructure, wallets, browsers, standardized asset issuance libraries, NFT marketplaces, shared liquidity pools, on/off-ramps, and more. This goes far beyond a plug-and-play Web3 wallet SDK.
5. Innovative Mechanics: The Evolution of NFTs
During the last bull market, PFP (Profile Picture) NFTs surged in popularity. Yet their utility was limited—mostly serving as social media avatars. As hype faded, many PFP NFT projects saw their values collapse.
Now, game-asset NFTs are rising. These NFTs carry not only collectible value but also in-game functionality and utility. This shift marks a move toward more practical, sustainable NFT use cases.
Moonveil allows players to import existing PFP NFTs into different games as characters, items, or equipment. This breathes new utility and application scenarios into existing NFT assets, while enhancing cross-game interoperability.
6. Game DID: Empowering Gaming Guilds
During previous market cycles, Game DID (Decentralized Identity) was widely discussed. However, early attempts primarily targeted individual players, aiming to aggregate and visualize personal gaming data. This overlooked a key issue: such data has limited practical value for average players.
Moonveil recognizes that the primary users of Game DID are actually B2B entities—game projects and gaming guilds. These organizations need DIDs to better manage and incentivize players.
Hence, Moonveil’s Game DID system is specifically designed for gaming guilds. It equips them with powerful tools to manage members, optimize strategies, and improve operational efficiency.
This approach aligns better with current Web3 gaming realities. Guilds play a crucial role in Web3 gaming—often being the most organized and active groups. Providing them with robust tools can positively impact the entire ecosystem.
7. Ecosystem Building: Doing the Dirty Work Themselves
When it comes to ecosystem growth, many blockchain projects adopt a scattergun approach—launching numerous seed projects and hoping one becomes a hit. Reality often disappoints: either the projects lack quality, or successful ones go rogue. Moonveil takes a different path: they roll up their sleeves and do the dirty work themselves.
The Moonveil team are veteran game developers with strong product expertise and in-house development capabilities. What does this mean? They don’t need to gamble on finding a great project—because they can build one themselves.
This background gives Moonveil greater authority and insight when selecting and supporting ecosystem projects. They know what makes a game succeed and which teams deserve investment—not outsiders cheering from the sidelines, but insiders making precise calls.
This model creates a perfect virtuous cycle: Moonveil provides platform and expertise, promising projects gain support and visibility, players enjoy high-quality experiences, and the entire ecosystem grows stronger.
In essence, Moonveil shares similarities with the recently popular Story Protocol. Both are application-oriented commercial protocols solving real-world problems—not vaporware projects driven by inventing bizarre technical primitives.
Moonveil’s solution is fundamentally about standardizing the development, publishing, and trading phases of the Web3 game lifecycle—making building Web3 games as simple and fast as launching a meme coin on pump.fun—thereby accelerating the Cambrian explosion of Web3 gaming.
The proliferation of Web3 gaming dApp rollups will help ease the current supply-demand imbalance in Ethereum’s blob space. Meanwhile, the interoperability demands between these rollups will further strengthen the value proposition of chain abstraction projects.
Finally, applying Gartner’s Hype Cycle to Web3 gaming, we may now be transitioning from the "Trough of Disillusionment" toward the "Plateau of Productivity." Moonveil’s strategy reflects this: avoiding short-term hype and laying solid groundwork for the productive era ahead.
Of course, challenges are real—technical barriers, user education, regulatory uncertainty… These are hurdles the entire Web3 industry must overcome. Yet these very challenges serve as reverse proof of Web3 gaming’s immense potential.
Returning to Daniel’s criticism, I’d say this: Those who truly love games are precisely the ones embracing Web3 technology because they see the flaws in the traditional industry. They shouldn’t be burdened with the original sin of “not loving games.” They are pioneers seeking paradigm shifts.
Web3 gaming isn’t a “black myth”—it’s an unfolding “new myth.” And I’m here for it. Let’s wait and see how this Web3 project, built by those who truly understand games, will shape the future of gaming.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
@0xNing0x
