TON's casual game BANANA surpasses 8 million users in four weeks
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TON's casual game BANANA surpasses 8 million users in four weeks
BANANA quickly gained popularity after its launch, attracting 1 million users within just 72 hours and continuing to grow exponentially.
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According to official announcements, BANANA, a TON-based idle game powered by the CARV protocol, has surpassed 8 million users in just four weeks since its launch, becoming one of the most successful mini-games within the TON ecosystem. The explosive growth of BANANA highlights the immense potential of the TON ecosystem in driving user engagement and expansion.
Since its debut on July 27, BANANA has attracted over 8 million users, with daily active users reaching 1 million. The game has accumulated more than 1.8 million bound accounts, and players have completed over 73 million tasks—demonstrating its strong appeal and high user retention.
BANANA rapidly gained popularity after launch, attracting 1 million users within just 72 hours and continuing to grow exponentially. With its simple yet rewarding gameplay, BANANA quickly built a loyal fanbase—players earn points (PEEL) by collecting bananas with unique attributes and rarities, which can be redeemed for generous rewards including up to 500 USDT. By seamlessly blending entertainment with financial incentives, the game creates an addictive experience.
Leo Li, Chief Growth Officer at CARV, said: “The milestone of 8 million users clearly demonstrates the tremendous appeal of incentive-driven gaming on the TON platform. This is not just about numbers—it’s solid proof that we are setting new standards in the field of game data empowerment. We’re committed to building a transparent and fair data ecosystem that delivers mutual benefits for business partners and gaming communities, and BANANA is leading this transformation.”
The success of BANANA reflects the booming momentum of the TON ecosystem, as games like Hamster Kombat and Notcoin also gain rapid traction among Telegram’s massive user base. As millions of users flock to these mini-games, TON is quickly emerging as a hotspot for decentralized gaming, showcasing its potential to go mainstream.
Leo Li added: “The combination of Telegram’s vast user base and the engaging mechanics of TON mini-games like BANANA opens up entirely new frontiers for user interaction. Today, millions of Telegram users are actively participating in these games—and we’ve only scratched the surface of what’s possible.”
BANANA’s success is powered by the CARV Protocol, an innovative modular data layer that grants players sovereignty over their data, enabling them to control, manage, and monetize their in-game data. This embodies CARV’s core vision of transforming data usage and sharing in gaming and AI.
BANANA leverages the full CARV ecosystem, including CARV Play, CARV Protocol, and the CARV mobile app with over 3 million registered users. Combined with targeted ad campaigns and KOL promotions, BANANA successfully acquired a large base of seed users, then achieved organic growth through referral programs and UGC/share-based activities—over 90% of current users come from organic channels.
Building on this historic milestone, BANANA is preparing several new initiatives:
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Trading Marketplace Development: CARV plans to launch a marketplace allowing users to trade bananas using TON as the transaction currency, further enhancing in-game interaction and economic vitality.
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CARV Advertising Network: CARV is building a Telegram-based advertising network, with the first Demand-Side Platform (DSP) version expected to launch within a month. The platform will connect advertisers and publishers, using BANANA and other CARV-ecosystem games as initial publishers to kickstart the network. Powered by CARV Protocol, users who opt-in to share on-chain and off-chain data (with full privacy protection) will receive cash incentives, enabling the CARV ad network to offer precise user acquisition and targeting for advertisers.
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Partnerships and Traffic Distribution: BANANA’s influence and traffic will help industry partners achieve efficient user acquisition. Plans include collaborations with major Web2 companies such as Alibaba and Lazada to integrate e-commerce and payment solutions, further expanding user growth channels.
CARV remains committed to advancing the TON ecosystem and plans to continue supporting innovative projects while exploring new frontiers in game development and data management. Li stated: “BANANA’s success is just the beginning. We will keep pushing boundaries, deepening the integration of fun gameplay with user data solutions. The future holds endless possibilities—stay tuned.”
Experience BANANA now and earn great rewards. Follow the game on Twitter(X) or Telegram.
About CARV
CARV is building the world’s largest modular data layer focused on gaming and AI. Its services are integrated with over 900 games and AI companies, covering more than 30% of the Web3 gaming market and serving over 9.5 million registered players. It boasts 1.3 million daily active users and over 2.8 million unique on-chain CARV IDs. CARV supports over 2.1 million daily unique active wallets across 40 networks, consistently ranking among the top three in multi-chain active addresses. To date, CARV has raised $50 million from leading investors including Tribe Capital, Temasek Ventures, HashKey Capital, Animoca Brands, and ConsenSys, as well as renowned gaming studios and ecosystems such as MARBLEX (Netmarble) and The Sandbox. Team members hail from industry leaders like Coinbase, Binance, Google, and EA, united by a mission to revolutionize how data is used across gaming, AI, and beyond.
Media Contact
Chief Operating Officer
Victor Yu
vito@carv.io
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