Floki becomes the official cryptocurrency partner of Nottingham Forest Football Club
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Floki becomes the official cryptocurrency partner of Nottingham Forest Football Club
Floki aims to become the most recognized and widely used cryptocurrency in the world, focusing on utility, charity, community, and marketing.
Navigating Web3 tides with focused insightsAuthor: Floki
Compiled by: TechFlow
Floki has partnered with Nottingham Forest Football Club, which is currently competing in the English Premier League (EPL).
In a Thursday announcement, Floki was officially confirmed as Nottingham Forest's official cryptocurrency partner, gaining extensive marketing and promotional rights.
A media representative for Floki said: "We are proud to join the Premier League alongside a club of great significance in world football. Just as Nottingham Forest strives to become a dominant force in global football, Floki is on a similar journey—committed to establishing itself as one of the most successful brands in its industry, continuously challenging and innovating alongside brands like Valhalla."
Floki will collaborate with Nottingham Forest during the 2024/2025 Premier League season!
During all home matches, the Floki brand logo will appear on camera-facing LED boards for three minutes—from the start to the end of each game—ensuring visibility for both stadium and television audiences.
The Floki logo will also be prominently displayed in four positions on the official Premier League interview backdrop during every home match, as well as in four locations on the press conference backdrops used throughout the season.
Floki will be actively promoted across Nottingham Forest’s social media channels. The brand will be mentioned in posts related to results from both the men’s and women’s first teams and will be featured in all substitution announcements.
In addition, Floki will occupy a full page in the matchday program for every home game and will have its logo displayed on the cover, closely linking the Floki brand with the matchday atmosphere and fan experience.
Fans can look forward to exciting promotions such as signed merchandise. At the end of the season, Floki will offer fans a unique opportunity to experience a "match on the pitch" at the stadium.
Paul Bell, Chief Operating Officer of Nottingham Forest, said: "We are delighted to welcome Floki as our official partner and look forward to working closely with them during the 2024/25 season. As one of the most innovative companies in the industry, we’re excited to move forward together with the Floki community."
Popularity of the Premier League
The English Premier League (EPL) is the world’s most popular sports league, surpassing the combined viewership of the UEFA Champions League and Germany’s Bundesliga. In the 2022/23 season, the EPL reached a total audience of 3.23 billion, broadcast to 712 million households across 190 countries.
According to Nielsen, 2.01 billion people watched live match broadcasts during the season, while an additional 1.22 billion viewed highlights and other related programming. Premier League clubs also maintain massive social media followings, with over 500 million fans collectively across platforms including Facebook, Instagram, TikTok, X, and YouTube.
History of Nottingham Forest
Founded in 1865, Nottingham Forest is a historic football club. It is one of only eight clubs—including Liverpool, Ajax, Bayern Munich, and Real Madrid—to have won consecutive European Cups. The club also boasts significant social media influence, with over 4.5 million followers: 1 million on Facebook, 670,000 on X, 1 million on Instagram, 1.2 million on TikTok, and 184,000 subscribers on YouTube.
About Floki
Floki is a cryptocurrency owned by members of its ecosystem and serves as the utility token for the Floki ecosystem. Floki aims to become the world’s most recognized and widely used cryptocurrency, focusing on utility, charity, community, and marketing. Currently, Floki has over 490,000 holders and has built strong global brand recognition through strategic marketing partnerships.
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