Dog with a White and Black Face, DOGS, that Spread Virally on Telegram: What's Behind the Airdrop That Gave Tokens to Everyone and Quickly Gained 1 Million Followers?
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Dog with a White and Black Face, DOGS, that Spread Virally on Telegram: What's Behind the Airdrop That Gave Tokens to Everyone and Quickly Gained 1 Million Followers?
At a time when the TON ecosystem lacks a representative meme, the viral black-and-white dog appears to have the potential to become a cultural symbol fueled by Telegram's rapid dissemination.
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Today, Twitter and Telegram were flooded with invitation links to a black-and-white dog-themed Telegram bot, as everyone showcased the points they'd claimed from this canine-inspired project.
At this moment, such viral spread creates a surreal feeling—almost as if the familiar heat of a bull market “is back again.”
This little black-and-white pup has a straightforward token name: DOGS. Its visual inspiration comes from Spotty, the mascot created by TON's founder Pavel Durov.
Officially described as the meme coin most aligned with Telegram’s spirit, Dogs embodies the energy and culture of our vibrant community. "We're bringing the legendary Spotty into the world of cryptocurrency, creating something fun, community-driven, and unique."
Got it—this is yet another Meme coin from the TON ecosystem, and judging by its momentum, it aims to make big waves.
Netizens have dug up that Pavel Durov may once have owned a puppy resembling a黑白 (black-and-white) Husky.
Although Pavel Durov himself hasn’t updated his Twitter in over two years, past posts suggest he has a clear fondness for black-and-white dog imagery.
At a time when the TON ecosystem lacks a representative meme, this virally spreading black-and-white dog could become a cultural symbol powered by Telegram’s rapid information flow. And amid short-term market reshuffling, such memes naturally deserve extra attention from every player.
No barriers to entry—everyone gets a share
Participating in DOGS is extremely simple: just join the corresponding Telegram channel, and points are distributed to all participants.
After entering the Dogs bot channel, the bot will rate your account based on your Telegram registration date and activity level, then distribute points accordingly. Users with Telegram Premium also receive bonus rewards.
Crucially, Dogs has implemented the familiar referral mechanism—which explains why it took less than half a day for this project to sweep across social platforms.
According to our hands-on test, a Telegram account registered four years ago receives around 3,000 points upon joining.
The exact conversion ratio between points and tokens hasn't been disclosed yet, and the project doesn’t even seem to have an official Twitter account. All details remain unclear. But since anyone with a Telegram account can claim points—with zero门槛—Dogs appears fully prepared to break into the mainstream.
After all, who doesn’t love getting something for free? No need to register a wallet or understand complex rules—just come and claim. This “get-something-for-nothing” psychology will inevitably draw in curious users.
Interested players can click here to see how many DOGS you can claim.
By the time of writing, the project’s viral effect is already evident—the Dogs bot has attracted over 1 million users, and the team has shared celebratory screenshots in their channel.
How did it blow up so fast?
While TON + Telegram has always championed mass adoption, current infrastructure still lags behind ambition. Since Notcoin, the much-anticipated second wave of breakout success has yet to arrive. The once-popular Hamster game was later revealed to offer average earnings insufficient to cover electricity costs—leaving users betting on TON+Telegram mini-games feeling both determined and disheartened.
Hopes for TON’s next breakthrough remain pinned on Memecoins. In this market cycle, Memecoins have demonstrated strong resilience amid downturns, while Notcoin-led breakout effects from the TON ecosystem have drawn retail investors to bet heavily on the “Meme + TON” combo—a fusion of two powerful trends this year sparking endless speculation.
Moreover, the “founder’s pet” theme is a meme narrative players know all too well. Though it might seem like old wine in a new bottle by transplanting this concept into the TON ecosystem, given current expectations for a TON-based meme breakout, Dogs may have perfectly timed its launch.
Currently, beyond registration and referrals for points, no further gameplay mechanics have been revealed. But for a project less than a day old, this black-and-white pup has already achieved key traits necessary for mainstream breakout.
Is this orchestrated by insiders or just a grassroots team riding luck? Regardless of what lies behind this black-and-white dog, through viral social media propagation, Dogs has already completed its cold start in public awareness.
Following any phenomenon-level project, phishing websites will inevitably spring up under the project’s name, waiting for careless users to fall victim. Enjoy the fun—but stay cautious.
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