
Interview with Seraph COO: Next-Gen GameFi Projects Must Balance Gameplay and Token Economics
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Interview with Seraph COO: Next-Gen GameFi Projects Must Balance Gameplay and Token Economics
Players are increasingly demanding higher playability and interactivity, hoping to truly enjoy the fun brought by Web3 games.
Author: ZHIYUAN SUN
Translation: TechFlow

The previous wave of GameFi projects mostly focused on the "play-to-earn" feature rather than actual gameplay experience, while the newer generation of blockchain-inspired games now require investments in the seven- or eight-figure range and take years to reach market.
Regarding South Korean game studio Seraph's upcoming dark fantasy action RPG *Seraph: In the Darkness*, launching on Arbitrum, Seraph COO Yezi told Cointelegraph: “We’ve already spent over $10 million in development costs. Initially, our project was self-funded and independently developed. Only recently did we begin our first round of external fundraising, which has now been completed, with an official announcement coming soon.”
Yezi emphasized that Web3 blockchain games offer significant advantages over Web2 games. “Web3 gaming encourages co-creation and promotion among players, and the interaction between Web2 and Web3 players creates a unique chemistry that stimulates market transactions and attracts more participants.”
Nonetheless, Yezi also stressed that GameFi needs fresh projects that deliver superior gameplay experiences alongside high-quality tokenomics. “Players are no longer satisfied with simple profit-calculation models like earlier games such as Axie Infinity and StepN,” she said. According to Yezi, *Seraph: In the Darkness* recently launched its preseason with strong player engagement. “Over 60,000 players participated, more than 30,000 owned premium in-game characters, and over 10,000 users made purchases. During testing, the game generated $3 million in fiat revenue and allocated over $1 million toward token buybacks according to whitepaper terms.”

Introduction to Seraph: In The Darkness. Source: Steam
She continued: “Especially through live streams by experienced players, this testing phase has preliminarily achieved monetization and conversion of traditional users into the Web3 space. The game is scheduled for full release later this year, offering both free and paid versions for players interested in trading and monetization. Currently, the NFT floor price is 0.2 ETH, and entry into the in-game trading market costs $50. At present, Seraph Studio does not plan to launch other games, but our internally developed custodial wallet, ActPass, will become a game asset issuance platform, with plans to incubate more high-quality games through investment or partnerships.”
Last month, Cointelegraph reported that Web2 gamers often spend hundreds—or sometimes thousands—of dollars within games on items they were supposed to own, only to lose them entirely. In contrast, blockchain interoperability at least partially solves this issue by allowing players to truly purchase, sell, and own their immutable in-game assets.
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