Pump.fun launches live streaming feature—Is meme-style live commerce coming?
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Pump.fun launches live streaming feature—Is meme-style live commerce coming?
In this carnival for the韭菜, live streaming is merely late—it will inevitably show up.
Navigating Web3 tides with focused insightsBy TechFlow
It’s finally happened.
Pump.fun, the meme coin playground known for launching thousands of new "shitcoins" every day, has officially announced live streaming support on its platform via its official Twitter account today.
First came the Kardashians releasing dramatic teasers about Jenner; then American celebrity Iggy launched the celebrity token Mother. Under the influence of traffic-driven economics, a live stream where users can simultaneously launch tokens and interact clearly meets the demands of retail investors.
The trend of livestream e-commerce, already dominant in China, has finally reached the crypto world.
Rather than tipping beauties or watching celebrities hawk products, now you can tip developers and buy memes with hopes of gains.
With Pump.fun’s new live feature, it essentially becomes an all-in-one, low-barrier, user-friendly SaaS platform for creating, listing, and promoting meme coins.
All you need is just an idea — if you're a celebrity, even better.
Launch a token, go on camera, pitch your story, then “reap the韭菜 (retail investors).”
Simplicity at its core
How do you start a live stream on Pump.fun? The steps are surprisingly simple.
According to the official announcement, you can create a token as usual — whether it's a brand-new one or an existing old coin doesn't matter.
Once your token is listed on Pump.fun, right above the price chart will appear a [Create Live Stream] button. It works similarly to starting a video conference — you can adjust your microphone and camera settings first, then click “Start Live” to begin your meme coin promotion.
Creating a token was already easy — now real-time post-launch marketing is becoming just as simple.
Imagine two scenarios: one where a meme coin launches and relies solely on static text posts across Telegram and X for promotion; another where the project’s dev or ambassador appears live next to the price chart explaining why you should go long.
The difference in effectiveness is obvious.
After all, no secondhand message or reposted analysis compares to the team itself showing up on camera to pitch.
Concerns over moderation
Since this feature was only recently announced, its actual implementation and user experience remain uncertain — and the idea of livestream promotions has already sparked community concerns.
Under Pump.fun’s announcement post, users have already begun questioning how the platform will moderate extreme content — such as pornography or other outrageous behaviors designed purely for attention-grabbing.
After all, without proper restrictions, streamers chasing profit will inevitably escalate their antics.
As we previously reported in “Meme Coin Livestream Chaos: You Can Even Burn Yourself to Pump”, meme coin streams involving self-harm, incestuous themes, or pornographic content are not uncommon — though until now, these were happening on third-party platforms.
But if Pump.fun becomes a one-stop shop for both token creation and live streaming, those pushing boundaries will undoubtedly flock there.
Crypto may be a land of freedom, but it shouldn’t become a lawless zone. Excess will eventually backfire, leaving no winners.
Reaping the retail, PVP intensifies
Adding live streaming is an inevitable evolution for token-launch platforms.
If there’s any method to boost traffic and visibility, it will inevitably emerge and keep evolving.
For the average retail investor, you might not understand fancy whitepapers or deliberately confusing technical narratives — but you’ll easily grasp a direct call in a live stream telling you to “send 1 SOL.”
In this carnival for retail investors, livestreaming was merely late — it was always destined to arrive.
Moreover, this is precisely the grassroots advantage that platforms like Pump.fun hold over high-end launchpads and top-tier centralized exchanges — open access, minimal review, capturing the lower-tier market and embracing the frenzy of trading pure hype.
However, with live streaming now available, the competitive PVP (player-versus-player) nature of meme coins will only intensify.
Due to time zone differences, live streams will likely follow Western schedules. Prices can be expected to swing dramatically during broadcasts, meaning sniper bots and sophisticated traders will become regular viewers — capable of entering precisely at the moment a key phrase triggers massive emotional response, leaving slower retail investors behind.
When snipers leave live-stream viewers in the dust, those watching the stream will in turn outpace those who don’t. By the time you wake up and check the meme coin, it might already be too late.
Pump for fun — behind increasingly viral mechanics, someone will always pay the price for the pumping pleasure.
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