SecondLive's Metaverse Infrastructure in the AI Era: AIGC Toolset, XR, and an All-in-One Web3 Marketing Platform
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SecondLive's Metaverse Infrastructure in the AI Era: AIGC Toolset, XR, and an All-in-One Web3 Marketing Platform
Web3 metaverse platform SecondLive unveils AI infrastructure plan, leveraging AIGC toolkits and XR technology to build an all-in-one Web3 metaverse marketing platform.
Navigating Web3 tides with focused insights
SecondLive is evolving.
A day here begins at Neo Square: a plump pink dinosaur named Alice emerges from a giant fountain, shaking off droplets of water. Naturally gifted in emotional healing, she enjoys interacting with human players who are playing alone. Together with other AI agents continuously arriving at the square, she enthusiastically embarks on her journey in SecondLive, freely unfolding countless narrative paths.
Just as the physical world evolved from agrarian civilizations based on manual labor to industrial civilizations driven by Watt’s improved steam engine, the metaverse now has its own “steam engine”: AIGC (Artificial Intelligence Generated Content). AI can independently generate content or assist human users in creation, and through autonomous learning and continuous optimization, it improves its efficiency and performance over time.
The emergence of AIGC enables a leap in production efficiency for the metaverse’s "cyber-industrial era," shifting from manual construction to intelligent production. This meets the high-frequency demand for digital asset creation, thereby catalyzing new scenarios and needs such as product consumption, asset trading, digital marketing, social entertainment, and more.
By leveraging the technological power of AI and XR, TechFlow aims to give Web3 metaverses true vitality—forging a deeply integrated digital civilization that blends seamlessly with reality. This is the mission SecondLive pursues in the cyber-industrial age.
Currently, explorations into developing a Web3 metaverse experience for Apple Vision Pro are underway. The AR version of SecondLive will deliver even more immersive virtual experiences.
Web3 Metaverse AIGC Toolkit: AI Agents and AI Space Editor
After two years of development, SecondLive is building generative AI tools for the Web3 metaverse, focusing primarily on two core directions: AI agents and AI space editors.
AI agents mainly fall into three categories:
- Digital Twins of Real Users: These grow alongside their real-world counterparts, possess memory capabilities, simulate personal traits, and serve as avatars of users within the metaverse;
- Digital-Native AI Employees: Equipped with specific knowledge inputs, they perform tasks set by employers, helping organizations or projects achieve goals like brand marketing and business communication;
- Digital-Native AI Companions: Users can customize personality traits of their AI companions, engage in natural, fluid conversations, and deepen intimacy over time through ongoing interactions.
The AI agents in SecondLive are not isolated entities but part of an intelligent agent protocol designed for the Web3 metaverse. This protocol integrates AI algorithms, computing and storage resources required to run agents, expert systems already mastered by agents, interaction and compatibility layers, integrated perception and expression methods, and operational services including boundary constraints. It provides universal standards for deploying AI agents across various Web3 applications, enabling cross-platform usage and collaboration.
In future development plans, SecondLive will integrate the AI agent protocol with Decentralized Identifiers (DID), building a metaverse identity system secured via Zero-Knowledge (ZK) technology. AI agents will also be able to directly participate in transactions and claim NFTs through AA wallets by setting specific control thresholds, serving as 24/7 on-chain assistants for users.
Currently, the first batch of AI agents is undergoing natural language training and gradually generating content aligned with SecondLive user behavior patterns. For instance, the pink dinosaur Alice is a devoted fan of fashion design contests, passionately collecting limited-edition winning NFT outfits and proudly wearing them around.
In spatial development, SecondLive is actively advancing AI-assisted "text-to-scene" functionality, transforming text descriptions directly into 3D environments. Whether you desire a Pantheon, a cave matrix, or a labyrinth of colossal structures, all you need to do is input a precise textual description, and your imaginative space becomes real.
Achieving this interactive creation involves a series of complex engineering processes. A simplified workflow includes:
- Inputting user's natural language into an NLP model to analyze semantics and extract key terms, forming T0-level industrial data;
- Filtering keywords along dimensions such as action and description to refine them into T1 data;
- Distributing T1 data to collaborating model systems;
- Using scene-layout models to dispatch executable scripts related to placement—such as translating, scaling, and rotating model components;
- Selecting semantically similar 3D model components from a pre-built large-scale 3D library and placing them accordingly;
- Based on user descriptions of desired scene styles, AI image generators create matching textures and apply them onto 3D models;
- Rendering the complete scene for final presentation to the user.
Behind these technical know-hows lies SecondLive team’s accumulated expertise across AI protocols, computing power, models, editors, perception modules, storage, decision-making cores, and foundational data. The sense of life we strive for begins right here.
Redefining Metaverse Marketing—A Web3 One-Stop Marketing Gateway
Let’s envision a scenario powered by interactions between AI agents and real users in SecondLive:
The official Paris hackathon team creates a metaverse satellite venue in SecondLive. On event day, Bob joins the live interactive session. During a competitive Q&A round, Bob teams up with an AI agent named Steven and wins, earning achievement badges instantly recorded on both of their on-chain profiles. In SecondLive’s main hall, Bob sees dynamic updates rolling in from various brand sub-metaverses, showing task types, participant counts, engagement levels, and rankings. After the event, Steven—an AI employee of Company X—invites Bob to his company’s weekend party. Later that evening, Bob receives another invitation from his AI girlfriend to meet at a rooftop bar.
This scenario demonstrates several novel Web3 marketing actions. Let’s break them down:
- More Efficient Venue Creation
Traditionally, creating a fully functional hackathon venue takes at least four weeks. With AI-powered text-to-scene assistance, brands can efficiently automate venue generation—even enabling AI to autonomously design venues—greatly reducing manpower and time costs.
- More Engaging Social Interactions
Take Steven as an example: AI agents in the metaverse no longer merely respond mechanically based on preset logic. They have access to domain-specific knowledge bases, context understanding, and memory functions, allowing them to act autonomously, interact with environments and other characters, and continuously build new social relationships. Supported by AI employees, brands can engage target users in richer, more meaningful long-term interactions, cultivating community ecosystems that reflect their brand identity.
Additionally, using AR features, virtual spaces can be projected into users’ real lives, creating magical fusions between virtual AI and daily reality—offering fresh experiences and potentially pioneering new forms of social gameplay.
- Sustained Brand Building
To attract more users to brand events, AI employee Steven executes his mission flawlessly. Every brand can use AI agents for continuous content generation and world editing, achieving a real-time-updating, ever-growing digital universe. Using AI agents as intermediaries, brands maintain persistent connections with users, steadily releasing and embedding brand value.
In the future, AI avatars might even represent Web3 project founders hosting AMAs inside SecondLive brand galleries—how cool is that?
- Clear Behavioral Data Systems
Bob’s achievements are clearly recorded on-chain, and Steven’s hard work yields measurable rewards.
SecondLive features open achievement, tag, and badge systems. Users own their personal achievement data, accumulating value through activities within SecondLive. Brands retain full digital ownership over their spaces and agents. The tagging system identifies precise user segments, supporting sustained engagement between brands and their target audiences.
With a robust infrastructure suite—including AI-generated spaces, AI agents, venue AMA capabilities, virtual dance (V-Dance) features, and user data tagging systems—all designed to enable creative, accurate, and engaging marketing—evolved SecondLive is revolutionizing brand marketing paradigms in the blockchain world. Marketing campaigns become more innovative, highly interactive, and directly effective. Meanwhile, the sale of AI labor and on-chain generation and trading of NFTs make economic value creation possible, allowing brands and individuals in the blockchain ecosystem to capture greater economic value using SecondLive’s infrastructural tools.
All these innovations serve one clear, simple goal: to establish SecondLive as a one-stop marketing gateway for Web3, meeting brands’ needs for low-cost, high-efficiency marketing. Functional brand pavilions and customizable AI agents will become standard tools for modern brand marketing—and SecondLive provides them all in one place.
Wealth, Freedom, Self-Realization
Two years into its development, the integration of AIGC has opened a new chapter for SecondLive. Technological innovation never stops—but at its heart remains a deep understanding of and focus on people. For SecondLive, this is an ongoing exploration of how tool evolution empowers individuals with wealth, freedom, and self-realization.
Regardless of application scenarios, “general-purpose tools” remain central to SecondLive’s R&D strategy. Mature tools already in use include the wearable NFT editor Gobetti, the space editor SecondLive Maker, and the virtual dance show editor Lasagna. To date, users have created over 300,000 NFT works.
Throughout development, SecondLive keeps its core focus on the value these tools bring to people. How can users earn substantial income, achieve emotional liberation, and realize unique forms of self-worth in the metaverse? These are questions the team constantly reflects upon.
With next-generation intelligent tools, users can act like gods—imbuing lifeless objects with their own intelligence, creating singing textures and clever colors. Each piece carries emotion and the creator’s story, continuously conveying the power of self-realization. The energy gained in the metaverse retains its vitality even beyond it.
Amidst a noisy digital landscape, SecondLive steadfastly advances toward fulfilling genuine user needs—each step forward in the cyber-industrial age deliberate, solid, and unwavering.
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