
Sun Yuchen's new work "Blockchain and the Digital New World" launches in digital edition, receiving widespread acclaim
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Sun Yuchen's new work "Blockchain and the Digital New World" launches in digital edition, receiving widespread acclaim
On April 13, the latest industry book by TRON founder and Huobi Global Advisory Council member Sun Yuchen, titled "Blockchain and the Digital New World," was released in digital format exclusively through the Zhangyue platform.
On April 13, Sun Yuchen, founder of TRON and member of Huobi Global Advisory Board, released his latest industry book "Blockchain and the Digital New World" in digital format exclusively through iReader. This marks the first time Sun has systematically shared his observations and insights on the blockchain industry over the past decade, receiving widespread acclaim both within and beyond the industry upon publication.

Caption: iReader Technology exclusively launches the e-book version of Sun Yuchen's new work "Blockchain and the Digital New World"
"Blockchain and the Digital New World" is Sun Yuchen's first industry book. Previously, he published an autobiographical inspirational book titled "The World Is Both Cruel and Gentle" in 2017, which became one of the year's major bestsellers among young readers, propelling him to the top of China's 1990s-born writers ranking in 2017.
Published officially in January 2023 by Contemporary World Press, a central-level publisher under the State Council's Ministry of International Liaison specializing in social sciences publications with high industry reputation both domestically and internationally.
It is reported that physical copies of "Blockchain and the Digital New World" are now available on multiple e-commerce platforms including Dangdang, while the digital edition, after its exclusive launch on iReader, will also be rolled out on WeChat Reading and other e-book platforms. Recently showcased during the 2023 Hong Kong Web3 Carnival held in Hong Kong.
Sun Yuchen has long been an advocate and practitioner of blockchain technology. He founded TRON in 2017, and over the past five years since its mainnet launch, TRON has become one of the world's top three public blockchains, making significant contributions to Chinese participation in blockchain technological exploration.
As "Blockchain and the Digital New World" compiles Sun Yuchen's decade-long understanding and summary of blockchain technology, introduces TRON and other blockchain applications, and offers predictions about the future development of blockchain technology and digital lifestyles, it has sparked extensive attention and praise across industries.
In this book, Sun Yuchen elaborates on how blockchain—through aspects such as "the arrival of the digital wave," "changes in trust mechanisms," "evolution of information networks," "reconstruction of financial networks," and "rebuilding the digital world"—as a foundational technology for the digital economy, brings transformative changes in trust and reshapes global operational models across finance, internet sectors, and society at large, thanks to its characteristics of openness, decentralization, anonymity, and immutability.
Sun Yuchen believes that blockchain enhances trust in production collaboration, enabling more efficient rights-establishment mechanisms. After more than a decade of development, blockchain technology has far surpassed the scope of digital currencies, evolving from a marginal technological innovation into mainstream application, driving profound transformations in organizational forms, social division of labor, governance methods, cultural paradigms, and incentive mechanisms—changes that are paving the way for new social structures and promoting comprehensive societal advancement.
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