What Will FIFA's Partnership with ASM Bring to Web3?
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What Will FIFA's Partnership with ASM Bring to Web3?
FIFA is partnering with Altered State Machine and Futureverse, potentially the biggest collaboration in NFTs.
Navigating Web3 tides with focused insightsWritten by: Reesistancee
Translated by: TechFlow
FIFA is partnering with Altered State Machine and Futureverse — potentially the biggest collaboration in NFT history — yet crypto Twitter isn’t talking about it much. If you want to get ahead of the curve, read this article.
This partnership goes beyond mere sponsorship or advertising; it's a genuine long-term alliance that will continue even after the World Cup concludes. FIFA has selected Altered State Machine as its official Web3 gaming partner.
During an AMA session, striker McDonald from ASM mentioned that FIFA will back extensive and significant marketing campaigns. The FIFA president also stated they expect 5 billion people to watch the 2022 World Cup, so I assume these promotional efforts will peak during the tournament.
With such a massive fanbase, we could see millions of fans entering Web3 without even realizing they’re holding wallets and digital collectibles on the $ROOT network.
One of the most popular activities during sports events is predicting match outcomes—this is where betting originates.
Now, they are launching an official free-to-play FIFA game for fans to predict match results — all built by Altered State Machine for FIFA.
Altered State Machine will offer many real-world valuable prizes for players to win.
Of course, there will also be numerous prize items in the form of digital collectibles — NFTs on the $ROOT network — though players won't need to know or worry about that detail.
These will simply appear as part of the FIFA mobile game developed by Altered State Machine, such as wearable items and accessories.
After the World Cup ends, players who have accumulated many NFTs will be invited into Street Football AI.
This is a pay-to-play game available on app stores.
Once fans enter the game, they’ll receive a game pack including a team of four FIFA All-Stars, and possibly other essentials needed to play.
They won’t need to know these are NFTs, nor will they need to interact with Web3 apps like Metamask.
Every sale of a FIFA asset will generate rewards for Asto Energy holders (those staking $ASTO) in the form of LP tokens ($ASTO/$USDC).
But what about the AIFA All-Stars already minted by NFT collectors?
1) All All-Star holders will receive an airdrop in $ASTO at the beginning of February;
2) Each holder of an All-Star (four players) can claim a free FIFA game pack containing FIFA All-Star players.
I believe that if we receive a free FIFA game pack, we should gain free access to the AI League game. Once players transition into the Web3 AIFA game, they’ll still need NFTs to properly train their players.
According to information from Discord, this isn’t even Futureverse’s largest global partnership, and more major collaborations are coming soon.
All these partnerships will significantly increase visibility and impact for $ASTO, $ROOT, and the Root Network itself. David Mc̸͂Donald stated that within the next 12 months, Futureverse’s marketing scale will surpass the combined total of all NFT projects.
They’re continuously building and have already delivered substantial value to holders.
Futureverse is not just an NFT project — it’s more like a tech company leveraging NFT technology. They have a team of over 350 people, nine-figure funding, and highly experienced leadership.
I believe Futureverse will explode within the next 12 months, and we’ll see their presence across every corner of Web3.
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