How can guilds add value to Web3 games?
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How can guilds add value to Web3 games?
What can a guild do for blockchain games?
Navigating Web3 tides with focused insightsAuthor: Raymond Chng
Translation: TechFlow intern
1. Help Web2 Gamers Transition into Web3
For example, guilds from games like Sipher could consider how to attract Web2 FPS/TD-FPS players to try out Sipher. This could start with sharing the ethos of Web3—from ownership to NFT composability and beyond.
2. Game Design
Professional gamers are highly skilled because they can "break" games to a certain extent. This skill can also aid game design by providing deep insights into how expert players think, what actions players will take, and ultimately reverse-engineering the game.
3. Game Beta Testing
Testing is a crucial part of game development, helping to identify bugs and provide feedback on game mechanics. Often, professional players are ideal candidates for beta testing due to their strong gaming skills and intuition.
4. Help Build the Initial Game Community
Building a community can potentially reduce a game’s go-to-market (GTM) costs. Since games typically spend money on user acquisition (UA), why not incentivize a strong community from the start—authentic players from guild communities?
5. Increase Player Engagement
Guilds can enhance engagement between games and players by:
Organizing events for players
Hosting competitions for skilled players
Providing players with a close-knit community that fosters social immersion
6. Esports Teams
Although only the top 0.01% of players in a game may have the skill to compete professionally, guilds already possess a large player base from which they can recruit and form esports teams focused on these games—just look at Valorant today.
7. Fan Management
When Web3 games reach a stage with a large number of professional players and media coverage, guilds can manage fan bases for their players—similar to how football clubs manage theirs. Guilds can also sell merchandise, NFT tickets, and more, creating new revenue streams. While this stage may still be far off, there's no harm in starting to build the community now and preparing for it.
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