Ansem: Redefining Meme Coins, Making Creator Influence an Asset
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Ansem: Redefining Meme Coins, Making Creator Influence an Asset
The core is to convert attention into assets.
Navigating Web3 tides with focused insightsWritten by: Ansem
Compiled by: Plain Language Blockchain
Meme coins have proven that, with highly fanatic communities, they are very good at attracting retail speculation; but after the attention peak passes, they often fail to maintain sustained activity. The creator economy has proven that creators can continuously generate revenue around loyal fan communities; but so far, there has been no way in the market for people to directly speculate on a creator's influence and spillover value.
$ANSEM is the first real attempt to merge these two distinctly different things into the same token: it allows holders to align around a unified mission and network. This mission is to make it the largest single-point onchain user acquisition event in crypto history, while building a network composed of people interested in trading markets, hoping to master their own financial sovereignty, and willing to give back to the crypto ecosystem. I believe tokenization can play a unique role here: combining these two new primitives into a sustainable model where creators, speculators, and fans can all benefit.
Asset valuation is determined by both tangible and intangible metrics. Tangible metrics include business revenue, industry position, product progress, and degree of innovation; intangible metrics include attention, narrative ability, and storiness, which are often harder to price. The best assets often achieve the extreme in both aspects. Meme coins and the creator economy are the two most typical representatives of "how to price attention in dollars." The creator economy alone will be a $2 trillion industry by 2035.
Meme coins are extremely effective vehicles for retail speculation. They have no underlying fundamentals, no revenue support, and trading depends entirely on how much extra attention they can attract in a given period. The most well-known example is Dogecoin: with the support of Elon Musk, it once reached a market cap of $88 billion in 2021. Bitcoin is another example of an asset with no revenue; its value comes entirely from the network's collective belief in $BTC as an inflation-resistant asset, and confidence that the blockchain will continue to run and produce blocks. In contrast, although the creator economy lacks the speculation layer, it can generate more sustainable revenue under similar attention scales: for example, Mr. Beast earned $85 million on YouTube alone in 2025, with other businesses combined bringing in approximately another $900 million in revenue.
Ansem is my pseudonym in the crypto circle, derived from the characters Ansem the Wise and Ansem Seeker of Darkness in Kingdom Hearts. The Black Bull image is very familiar to traders; it represents a bull market; in the Chinese context, it also has meanings of diligence, strength, and reliability. I have been active on Crypto Twitter since 2017: I had only 1,000 followers then, 5,000 by 2020, 100,000 by 2021, and by 2026, through continuously sharing crypto and market education content, I have over 1.1 million fans. Over the past decade, my attention across various social platforms has grown steadily, and it is still accelerating now.
I have my own trading terminal Bullpen, and my own podcast on X, Market Bubble, each episode of which consistently averages 10 million views. As a creator on the pump.fun platform, every newly issued token generates creator fees, which can be directed directly to personal wallets. Because a large number of traders want to gain my attention, I have generated over $1.4 million in fee revenue in the past two weeks. And now we are actually still at a low point in onchain trading volume and activity; if crypto market trading volume rebounds, these numbers will only continue to accelerate, especially if part of the creator fees are used to enhance the $ANSEM ecosystem.
Over the years, I have seen what works and what doesn't in crypto consumer products: Meme coins, celebrity coins, creator coins, SocialFi, and various other attempts. I firmly believe that at the intersection of many cross-fields, there are not many people truly capable of making this work, and I am one of them. Through continuous guerrilla marketing, staggered airdrop mechanisms, protocol incentive alignment, and trust accumulated from years of community building, I will build a diversified holder social network. This network will be an extremely valuable product marketing entry point for brands inside and outside the crypto circle; at the same time, the $$ANSEM Token itself represents both a Meme coin and a speculative bet on the continued growth of the $$ANSEM brand and its increasing value to large enterprises. My vision is: after RWA, $ANSEM can become the sector leader in the next $2 trillion crypto industry vertical track—the "Tokenized Creator Economy"—where tokens will become the most capital-efficient GTM (Go-To-Market) layer in the rapidly growing $2 trillion creator economy.
Building the First Tokenized Social Network
Instagram has approximately 3 billion users globally, but Meta's shareholders are estimated to be only 30 million. Most social media users today do not hold equity in the companies behind the platforms where they spend the most time; yet it is precisely these users who constitute the main source of platform value. One point overlooked about Meme coins is: the way they attract retail speculation is something stocks simply cannot do. No one has been able to create an asset that stimulates retail interest like Dogecoin while attracting serious investors like Meta or Apple—until now.
Guerrilla Marketing: There is no marketing funnel stronger than "price increase." This coin was taken over by my CTO when its market cap was below $10 million, so my most active batch of social media fans were highly aligned with my interests from the start, hoping it would perform well and be seen by as many people as possible. Nowadays, many new tokens start with valuations of hundreds of millions of dollars, or even billions; but this coin traded around a $200,000 market cap for over a week before I decided to interact with it, making it one of the fairest launches. I hold about 58% of the total supply and intend to integrate this coin into all my endeavors in the crypto field, with the goal of bringing as many new users into this system as possible, and guiding them into the onchain economy through cooperation with other protocols.
Staggered Airdrops: Most airdrops focus on a single event, distributing a portion of tokens to users, with the goal of sharing some estimated USD value with the community. I am more concerned with slowly distributing supply to the most active community members—whether they are building statistical tools, making products around this coin, or doing content marketing on different channels. Only distributing supply after reaching certain milestones, and waiting for higher market caps and more holders before distributing, you can effectively reduce overall selling pressure, while creating sustained demand and utility for this coin, and incentivizing the most active participants in the network.
Protocol Incentive Alignment: Meme coins are good at attracting retail attention on a large scale, but after gaining this attention, they often fail to convert users into true onchain economy participants. In the previous Solana cycle, Bonk was the best attempt in this regard: it made products like bonkbot and bonk.fun around the Meme, and aligned with other builders in the industry; but in most cases, such as Dogecoin, retail users were not truly converted into crypto power users. For $ANSEM, I will create incentives for protocols to integrate with holders, because I already have many connections in the industry, and many protocols actively come to me to discuss cooperation. I can use this holder network to use specific protocols and jointly receive rewards. My plan is to combine two methods in the crypto industry that have been proven to support $5 billion to $50 billion level businesses: Hyperliquid's incentive alignment capability, and Bonk's attention conversion capability, and put them into a new track—the creator economy. And the growth rate of this track will be faster than the "perpetual contracts" and "Meme coins" verticals themselves.
Trusted Community: I have been active on Crypto Twitter since 2017, and fully dedicated since 2021. Whether it is the most "degenerate" onchain gameplay, or PhD-level academic research, almost no one lives in the crypto world more daily and deeply than I do. In the past, I have never been able to directly give back to those who follow me online; besides sharing ideas and market education, there was no more direct way to bind interests. $ANSEM gives me a method to align directly with over 1 million fans; at the same time, it also gives them a tool to speculate on my future continuously expanding influence and success, and this influence is carried by a Meme that any trader can understand at a glance.
Past Case Studies
Friend.Tech: This is a social application on Base where users can speculate on a person's "keys," and these keys allow you to enter private chat rooms. These keys are built on a bonding curve; the higher the price rises, the higher the entry threshold, originally intended to limit the number of people in each group. Friend.Tech generated approximately $50 million in revenue in the year or so before it shut down. It failed for several reasons. First, the transaction cost for every trade was too high. A 5% buy and sell fee is ridiculously high; the platform took huge fees, which also hindered further speculation. Second, the bonding curve mechanism itself, rather than directly using ordinary tokens, limited the expansion of group size and weakened speculation at high price stages. Third, Friend.Tech failed to continue innovating to maintain interest; although V2 expanded room keys to club keys, it did not add much functionality to the chat itself, resulting in a quick decline in activity. Even so, Friend.Tech had several success points: its gamified UX did successfully induce people to speculate on personal influence; at the same time, it also verified a known use case again—people are willing to pay just to be closer to those they trust and communicate with them more privately. $ANSEM borrows part of FT's success: it allows speculation and binds part of the value to personal trust; but it will not levy excessive fees like FT, nor use bonding curves to limit long-term growth.
Time.fun: This is a platform on Solana that also allows people to speculate on tokens bound to individuals. It supports live streaming and chat rooms, allowing holders to be active within them and driving creators to share valuable information on the platform. Time's problem was that it was difficult to gain the attention of the entire market because its application trading volume was not as large as other token launch platforms. Additionally, its launch timing was not good: market risk appetite was not strong at the time, and before that, many people had just been hurt by a batch of scam-like celebrity coins. Time actually provided utility to holders, but it failed to attract true degen speculators. This case is particularly interesting because it illustrates conversely that intangible value like Meme attributes does contribute to asset prices. Traders do not want to buy something that is "just personal tokenization," but at the same time, they are actively trading various Memes. $ANSEM avoids Time.fun's mistakes: it aligns holders around a widely resonant Meme, rather than binding everything purely to a single person; at the same time, Market Bubble and my X account will continue to serve as channels to build relationships with fans through educational content, while the Token exists in parallel with these channels.
Pump.fun: Pump has also tried creator coins in the past, but many were not successful. They are very similar to Meme coins: gaining attention in a short period, but failing to maintain sustained relevance. These coins are usually bound to the creator's personal live streams on pump.fun, and return part of the fees to the creator. I think the reason they failed is: those creators themselves did not have enough influence, and could not sustain attention for the token solely based on individuals. This is very similar to Time.fun; they similarly failed to construct something that people could resonate with beyond "a specific individual." $ANSEM avoids the mistakes made by predecessors on pump.fun: I will continue to expand my network and influence on platforms where users are already active, such as X, Kick, TikTok, Instagram, YouTube, rather than only doing live streams within the pump.fun application; at the same time, compared to those who have tried before, I also possess stronger and more lasting attention.
Celebrity Coins: In the previous cycle and earlier cycles, almost all celebrities who issued coins failed miserably. They cooperated with a group of scammers who only wanted to harvest; these people did not care about the long-term interests of the crypto ecosystem at all. Every coin issuance was basically insiders packing chips in advance, waiting for the first wave of attention to rush up and then selling all the coins in their hands. Celebrities just took a one-time payment in advance, posted a few social media contents, and never mentioned these coins again. $ANSEM is completely opposite to this model: I hold the vast majority of the token supply, and no insiders receive special treatment or can dump first. This coin has its own Meme, its own content theme, capable of allowing people to form consensus around it; and I will devote all my energy to ensure it succeeds as much as possible, and allocate necessary resources to build multiple mutually reinforcing positive feedback loops.
Conclusion
I have learned from the mistakes of past platforms, and I am very confident: if executed properly, this will become a new primitive that has never existed before. The overwhelming speculative interest in this type of token is already very clear; and the relationship between creators and fans itself has also been proven to be a sustainable business model. I have three unique moats:
- A moat constituted by a treasury incentive flywheel with a scale of over $100 million
- A moat formed by pledging all the unique social capital I have accumulated since 2017
- A moat directly interconnected with two other top sectors: Bullpen (crypto perpetual contracts) and Market Bubble (crypto podcast)
$$TRUMP once reached a market cap of $80 billion $$DOGE once reached a market cap of $88 billion; but in my opinion, they are both just a proof of concept; the real next stage is yet to come. Relying on my three deep moats, I believe $ANSEM has the capability to become the leader in the upcoming $2 trillion creator economy vertical track.
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