A headhunting scheme disguised as a beauty pageant: How Huobi HTX is reshaping ecosystem soft power with "her power"?
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A headhunting scheme disguised as a beauty pageant: How Huobi HTX is reshaping ecosystem soft power with "her power"?
In the eyes of industry observers, HTX is attempting to build a talent pipeline from "ordinary individuals" to "core industry players," seeking foundational and mid-tier strength for the entire ecosystem, and looking for the next "her" who could potentially transform the industry.
Navigating Web3 tides with focused insights
In the hardcore world of cryptocurrency, built on geek code and financial博弈, women have never been side characters.
When we talk about Web3's "power list," Yi He from Binance redefines the ceiling of exchange marketing with her decisive execution and brand-building prowess; Gracy Chen from Bitget demonstrates the pioneering capabilities of a female CEO to the world through her global vision and management wisdom; within HTX’s community culture, spokesperson Molly has long served as a spiritual icon and connector, uniting countless new and veteran users with her unique warmth.
These names prove that in Web3’s wild jungle, female power is not merely a soft seasoning—it can be the key variable that wins the war.
Against this industry backdrop, the conclusion of the third “Huobi Sis” event carries profound implications. If outsiders still regard it as a simple “beauty pageant,” they are sorely mistaken. From an industry observer’s perspective, HTX is attempting to build a talent pipeline from “ordinary individuals” to “core industry players,” seeking foundational and mid-tier strength for the entire ecosystem—and searching for the next transformative “her.”
Breaking Stereotypes: A “Headhunting Mission” in Pageant Clothing
In popular perception, “beauty contests” are often equated with traffic and looks-based economics. However, when we closely examine the third season of the “Huobi Sis” competition and track the contestants’ subsequent trajectories, we uncover an underappreciated truth: HTX is quietly but firmly driving an industry-wide “de-labeling” movement through this event.
Upon the contest’s conclusion, five distinct contestants underwent a transformation—transitioning from competitors to builders of the HTX ecosystem.
This is a bold form of “headhunting-style” selection. Here, the definition of “Sis” has been completely rewritten. They are no longer passive objects on display in traditional beauty pageants, but proactive builders armed with offers, insights, and ready to charge into the Web3 battlefield.
The Rise of “Her Power”: Turning “Promises” Into Roles
On December 4, a unique “onboarding debut” revealed another side of the “Huobi Sis.” During the event, they turned the microphone toward the most real and pressing topics in the Web3 world: from pain points in Web3 user experience and product design from a female perspective, to breaking deadlocks in community governance and building community culture.
This high-density industry dialogue was not just an exchange of ideas—it was a preview of their future responsibilities. Every solution proposed by each “sister” during the debut was swiftly translated into clear functional directions.
They are guides who “lower barriers.”
Facing the steep learning curve of decentralized exchanges, this season’s “Huobi Sis” champion PP chose to become the ambassador for SunX (Sun Wukong), pledging to be “the person you can always @.”
“For any issue on SunX, PP will help you overcome the eighty-one trials.” This declaration reflects PP’s sharp understanding of user pain points. She aims to be the “personal customer support” who translates obscure announcements into plain language and breaks down complex operations into easy-to-follow guides.
They are guardians of “community warmth.”
Web3 should not only revolve around FOMO—it should also foster a sense of belonging. Top-four contestant Olivia charged into the front lines of HTX DAO with an almost “wild” enthusiasm. “Complain, meme, stir things up, organize offline events—I’m here 24/7.” This strikingly contrasting slogan became her first calling card as a community culture ambassador. As a PhD student in communications, she uses this most grounded, accessible form of interaction to break down the “invisible wall” between official channels and the community, turning HTX DAO into a vibrant, spicy, emotionally fluid “online hub.”
Newly appointed HTX account manager GunGun focuses on deep engagement at the asset level. “Explaining complex Web3 knowledge in simple terms, providing professional asset allocation advice and market insights”—with GunGun’s arrival, customer service becomes a series of warm, meaningful conversations.
They are bridge-builders across “cultural divides.”
In this globalized market, language and culture are often the biggest barriers. Runner-up Yiyi, serving as “HTX Cultural Ambassador,” is committed to being a “two-way translator” between East and West—bringing overseas Alpha into the Chinese-speaking world while accurately conveying the voices of Chinese communities and HTX to a global audience.
Saki, winner of the Best Creativity Award, steps in as “HTX Crypto Culture Promotion Ambassador,” aiming to dissolve the coldness of blockchain technology through creativity—reducing friction in information flow while making crypto culture truly come alive.
From in-depth discussions at the debut event to concrete role assignments, one thing is clear: these five manifestations of “her power” are far from empty slogans—they are actively filling critical gaps in the HTX ecosystem related to “service” and “connection.”
The Triumph of Long-Termism: The “Hardcore Growth” of Past Sis
If the current cohort’s onboarding represents the “present continuous tense,” then the achievements of past participants serve as perfect examples of the “perfect tense.” This isn’t just a continuation of a selection process—it’s a long-term social experiment exploring how “traffic turns into retention” and “looks transform into value.”
The success of this experiment is clearly evidenced in the career paths of previous “Sis.”
Xiaxia, once known for her “Miss Asia” title, now firmly holds the role of HTX’s official host. Engaging with the most cutting-edge industry information, working alongside top builders like Justin Sun, and active across numerous online and offline events, she has evolved into a crucial nexus connecting the community, projects, and users.
Jessie, the second-season champion, is writing her own hardcore chapter in business development. As HTX’s business manager, she defines herself precisely as an “connector” for the ecosystem. She has transformed years of accumulated industry connections and premium project resources into a solid bridge for HTX’s external expansion.
Yang Guo, also from the second season’s top ten, brings emotional depth to this “hardcore growth.” Now serving as HTX DAO’s charity ambassador, she has chosen a more compassionate path to impact. Devoting herself to public welfare, she strives to build bridges between the Web3 world and social responsibility—proving through action that long-termism is not only about commercial heights but also about humanistic depth.
Spanning three years, Xiao Lu, now head of HTX’s community, adds substantial weight to this narrative. Having advanced from first-season “Huobi Sis” to today’s community builder, she has not only witnessed industry evolution but deeply understood the meaning of legacy. “Female power is the warmth I’ve personally experienced in the Web3 space—from live streaming operations to strategic planning, every step guided by female mentors.” She integrates this insight into her work, using nuanced perspectives and resilient execution to build a community culture rich in belonging amid fierce market competition—completing a stunning transformation from “follower” to “leader.”
These diverse growth trajectories collectively affirm one truth: within HTX’s long-term philosophy, appearance may be the “ticket in,” but professionalism and resilience are the “passports to respect.” Their stories dismantle stereotypes about the “Huobi Sis,” perfectly illustrating the value shift from “being seen” to “being needed.”
Challenging Prejudice, Redefining Web3’s “Her Era”
The “Huobi Sis” selection mirrors the evolution of the Web3 industry itself: moving from early noise and frenzy toward today’s pragmatism and depth. Like their predecessors, these five new “Sis” use action to tear off the “trophy” label, expanding the definition of “beauty” beyond physical appearance to include problem-solving ability, communication wisdom, and the warmth of service.
HTX is building not just a stage, but a fast lane to the heart of the industry. Here, women are no longer supporting actors, but captains; no longer passive subjects to be observed, but proactive builders taking initiative. As they take up their respective missions and assume their roles, we have every reason to believe that these vibrant forces of “her power” will become the gentlest yet strongest moat for HTX—and indeed, for the entire crypto world.
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