Bybit Unveils New Brand Identity and #IMakeIt Campaign — Leading 70 Million Users Worldwide into a New Era
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Bybit Unveils New Brand Identity and #IMakeIt Campaign — Leading 70 Million Users Worldwide into a New Era
In an era where anything is possible, Bybit is redefining the boundaries of what's possible.
Navigating Web3 tides with focused insightsDubai, United Arab Emirates, July 9, 2025 — Bybit, the world's second-largest cryptocurrency exchange by trading volume, today officially unveiled a comprehensive brand upgrade, marking a significant milestone in its six-year journey. This transformation includes a refreshed visual identity and the launch of the #IMakeIt global branding campaign, underscoring Bybit’s unwavering commitment to reshaping the financial landscape and empowering over 70 million users worldwide.
A New Chapter: Breaking Boundaries, Unlocking Infinite Possibilities
Since its inception, Bybit has stood at the forefront of innovation, bridging centralized and decentralized finance, integrating crypto with traditional assets, and serving users ranging from beginners to professional traders. Today, Bybit reaffirms its mission—not merely to serve traders, but to redefine how trading is done and what it can achieve. In an era where anything is possible, Bybit is redefining the boundaries of "possibility."
"At Bybit, we believe every user has the power to shape their financial future," said Claudia Wang, Head of Marketing at Bybit. "The #IMakeIt campaign and our new brand identity reflect our ongoing commitment to innovation, inclusivity, and empowerment. We're breaking barriers, unlocking potential, and leading our community toward a future filled with limitless possibilities. This isn't just a brand refresh—it's a bold leap forward, inspired by our users and driven by vision."
Shaping the Future: Bybit’s New Story
This rebranding goes beyond aesthetics—it's a strategic step in advancing financial evolution, designed to help users take control of their financial futures and make digital assets and decentralized tools more powerful, accessible, and inclusive.
Brand Vision: To reshape global finance by unlocking individual potential.
Brand Mission: To reset industry standards and build a crypto ecosystem that is professional, inclusive, transparent, guiding, and sustainable.
The Core of the New Brand: The “I”
At the heart of Bybit’s new brand is the letter “I,” symbolizing Identity, Innovation, and Intention. It represents each user’s agency and signifies that everyone is co-creating the future alongside Bybit.
More Than a Visual Update—A Full Transformation
This evolution represents a complete redefinition of Bybit’s brand positioning and purpose. From communication style and user engagement to empowerment models, Bybit is entering a new era—one that balances humanity, globalization, and localization. The brand voice is bolder, more authentic, and story-driven, focused on redefining financial possibilities for users around the globe.
Phased Rollout: Where You’ll See the Changes
Early July: Global brand launch, including social media campaigns and live launch events
Mid-July: App updates, with redesigned interfaces and icons for both Lite and Pro versions
Coming soon: A revamped official website featuring optimized homepage, onboarding flows, and key product pages
Starting August: Ongoing regional localization rollouts across video content, brand templates, internal tools, and global offline events
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