Huobi HTX Executive Face-to-Face Dialogue with Justin Sun & Huobi Liu Ye: From Space Vision to Industry Strategy, Exploring the New Frontier of Crypto
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Huobi HTX Executive Face-to-Face Dialogue with Justin Sun & Huobi Liu Ye: From Space Vision to Industry Strategy, Exploring the New Frontier of Crypto
"The Mars Project is actually my personal hobby, and it happens to be a perfect fit with Huobi HTX's name."
Navigating Web3 tides with focused insightsRecently, Huobi HTX launched its first live interview talk show, "Face to Face with Huobi Executives," the first-ever column-style program in the crypto industry. In the debut episode, Justin Sun, Global Advisor at Huobi HTX, provided an in-depth analysis of the strategic vision behind the "Mars Initiative Special Edition," the forward-looking collaboration with the Trump family's cryptocurrency project, and the driving forces behind the platform's strong growth in Q1. He emphasized that the goal is to enhance transparent communication between Huobi HTX and its users through face-to-face interaction, continuously building trust in the platform. Additionally, Huobi HTX spokesperson Liu Yeye also attended the livestream and answered user questions.
Q: The launch of Huobi HTX’s “Mars Initiative Special Edition” has sparked heated discussion within the crypto community. What strategic intentions lie behind it, and what message does Huobi HTX hope to convey to users?
Justin Sun: The Mars Initiative is actually a personal passion of mine, and it happens to perfectly align with the name Huobi HTX. I've always dreamed of going to space, and I'm working step by step toward making this dream a reality. Currently, due to technological limitations, sending myself or users to Mars isn't possible yet—but it remains a beautiful aspiration, one I hope to fulfill within my lifetime.
We’re starting with space travel. Although this interest may seem niche, I believe Huobi HTX users should share in this dream too. If opportunities arise, perhaps everyone can go to space. Of course, this is an extremely challenging mission that won’t be achieved overnight. My own space journey has already been delayed for over four years, so expectations must be managed carefully. Nevertheless, our investment in space will be continuous, and our collaborations with SpaceX and Blue Origin are long-term. This might not be a one-off initiative—there could be more to come in the future.
As for safety in space travel, just like running an exchange, security is paramount. There’s no need to worry—space travel will be made far safer than driving out on the road every day. Difficulty, longevity, and safety—these are the three points I want to emphasize.
Users can also rest assured that Huobi HTX won’t slow down product updates because of the Mars Initiative. In terms of new asset listings, we remain highly proactive and ahead of the industry curve. As a Top 10 exchange, Huobi HTX possesses considerable momentum. Users should keep an eye on our listing efforts—the quality and speed are on par with any peer in the industry.
The Mars Initiative symbolizes our vast ambitions, but we also stay grounded. Airdrop campaigns and utility enhancements for $HTX continue to roll out steadily, bringing more benefits to users.
Q: Justin Sun has collaborated with the Trump family’s crypto project WLFI and held a dialogue with Eric Trump in Dubai. Meanwhile, Huobi HTX was among the first platforms to list Trump-related tokens such as TRUMP and USD1. How valuable is this real-time response mechanism for brand building and user growth? Will Huobi HTX continue betting on trending assets in the future?
Justin Sun: Absolutely. Our positioning around the Trump family is leading within the industry. Early on, I believed President Trump would bring many positive changes to the crypto sector. Indeed, since his election, the entire crypto world has been revitalized, and for that, I’m deeply grateful.
I’ve personally joined the Trump family team as an advisor, offering suggestions and serving as a bridge between our crypto industry and the presidency—a connection that may even serve as a bridge between China and the U.S. in the future. My intention has always been to build a strong relationship with the Trump family and bring more people from the traditional world into the blockchain ecosystem. We will maintain a long-term, sustained partnership with President Trump’s cryptocurrency initiatives to advance and elevate our entire industry.
Q: Huobi HTX was the only Top 10 exchange to achieve trading volume growth in the first quarter of this year. Can you share Huobi HTX’s current revenue performance and identify which business segments are emerging as key growth drivers?
Justin Sun: I believe that as long as Huobi HTX stays on the right path, growth is inevitable. Huobi HTX enjoys solid brand momentum and is a well-established exchange with a strong reputation among users. We benefit from substantial organic traffic and natural growth, and enjoy high recognition and trust across the industry. As long as we persist in doing the right things—especially maintaining robust security and risk controls—we’ll succeed. While the industry still sees frequent security incidents, we haven’t had a single issue in over twenty months, and we intend to keep that record intact.
In the near future, we’ll launch a major re-engagement campaign targeting existing users. If you’re a returning Huobi HTX user, now is the time to come back home.
I’d also like to share my hopes for the "Face to Face with Huobi Executives" series. I proposed this program because user security is paramount in crypto. When exchange executives remain unseen, it can erode trust. By launching this on-camera series, we aim to foster close communication between Huobi HTX executives and users, enhancing user confidence, keeping our supporters informed about the latest developments, and gathering valuable feedback directly from the community.
No amount of communication matches the level of trust built through face-to-face interaction. Direct engagement between executives and users is crucial—not only for strengthening mutual trust, but also for reinforcing user confidence in the platform and its products. This is what matters most to me.
In addition, Liu Yeye addressed the question of how the internal team views the future role of exchanges: “How is Huobi HTX redefining the concept of a ‘trading platform’?” She stated that Huobi HTX is moving beyond the traditional identity of an exchange—no longer acting as a “crypto casino,” but striving instead to become a builder advancing industry evolution. Whether through exploring DAO culture or boosting community engagement, Huobi HTX is connecting miners, developers, and users to drive Web3 from the fringes into the mainstream through genuine consensus. She emphasized, “Progressing one step at a time isn’t just a slogan. Writing solid code and delivering thorough user service—that’s the real foundation for redefining what an exchange can be.” For Huobi HTX, rankings and short-term accolades aren’t the goal; user trust is the core asset. “We’d rather move slower, ensuring every single ‘brick’ can withstand the test of a bull market.”
When discussing Huobi HTX’s global vision, Liu Yeye spoke with conviction. She believes that rather than chasing rankings, Huobi HTX values empathetic connections with users above all: “The sound of users making profits is our KPI.” With Justin Sun’s recent expansion efforts in the U.S., Huobi HTX is taking a pivotal step forward, sending a clear message to the world: Chinese exchanges are not only fast—they also carry faith and a vision for the future.
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