Web3 Ambassador Advanced Guide: How to Become an Excellent Ambassador?
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Web3 Ambassador Advanced Guide: How to Become an Excellent Ambassador?
Web3 ambassador can also be a profession.
Navigating Web3 tides with focused insightsWritten by: Ronin
Translated by: Luffy, Foresight News
1. What is a Web3 Ambassador and Why Does It Matter?
(1) What Is a Web3 Ambassador Program?
An ambassador program is a collaboration initiative launched by some Web3 projects, where participants are expected to support the project's growth across multiple fronts—especially in media. Ambassadors spread awareness about the project, create content, attract fanbases, onboard new users, and receive rewards in the form of project tokens or exclusive NFTs (stablecoins are possible but extremely rare).
There are several types of ambassador programs:
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Bounty Programs: Involve completing various tasks such as writing different types of articles, translating content, managing communities, and providing community support.
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Bug Bounties: A subtype of ambassador programs where you search for vulnerabilities in the project’s codebase or any bugs that could affect its mechanisms or functionality.
In reality, there are even more variations, but listing them all isn’t necessary here. Each project sets its own ambassador goals based on specific needs and challenges it aims to overcome.
As an ambassador, your role requires constant adaptation and flexibility—doing whatever adds value. In return, you’ll be well rewarded, because you're not just someone sitting around translating texts (something ChatGPT can do in five seconds...).
(2) If Projects Already Have KOLs, Why Do They Need Ambassadors?
Ambassador programs are one of the best ways to attract genuinely interested community members. You can spend heavily on ads, but as someone with marketing experience, I can confidently say that rarely works.
What you truly need are real supporters—people who will consistently promote the project and are invested in helping it grow.
At the same time, this helps the product acquire new users, generate fresh content, recruit administrators for its various social network channels, and ultimately enhance its reputation.
2. How to Become a Web3 Ambassador (A Guide)
(1) Finding Promising Projects
We’ll use research and basic analysis methods here, which help filter out most of the projects you come across.
What tools do I use to find reliable projects?
X (formerly Twitter): The primary tool for discovering new ambassador programs. I use keyword filters like “ambassadors” and “ambassador program” to identify Web3 projects, along with curated picks from researchers and analysts.
Cryptorank: This tool helps perform fundamental analysis once we’ve found an interesting product. Input the product into the search bar to check its development stage and see if it has received investment. There’s also a “News” tab where you might find announcements about open ambassador programs (though not always; it’s still better to check their Discord channel).
How do I distinguish high-quality from low-quality projects?
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Backed by VCs or investors: This is the most critical factor. Of course, recently launched projects—even those fully backed by VCs—rarely offer airdrops or other rewards at first. However, a project without investors may simply lack funding to pay ambassadors. Personally, I focus on projects that have raised at least $3–5 million, though this threshold can be lower if the team is experienced.
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Team: If a project’s team consists of inexperienced or unknown individuals, it’s unlikely to succeed. From my experience, teams with members who’ve worked on top-tier products have a 50–70% higher chance of success.
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Profitable product: This is crucial because many current products lack real utility and eventually get abandoned. On the other hand, projects with potential for mass adoption often provide the most generous rewards to their ambassadors and supporters, since doing so benefits them directly.
(2) How to Find Early-Stage Projects (and Maximize Opportunities)
To do this, we simply need to identify and filter recently funded projects. After securing funding, every project enters a marketing phase before launching to market or building its community.
The earliest ambassadors usually receive the best rewards and face less competition, since the project hasn’t yet attracted people shouting, “Pay me $10 and I’ll do it.”
For this, we need a fundraising analytics tool. Personally, I use CryptoRank (mentioned earlier), following these steps:
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Open CryptoRank and go to the “Funding Rounds” section
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Click “Filters”
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Set filters: Tier: Level 1–2, Funding amount: $3M–$5M+, Funding stage: Select “Early Stage Only,” Announcement date: Last 30–60 days
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Then click “Apply” and analyze potential projects.
(3) How to Actually Become an Ambassador?
This is somewhat rhetorical, since each project has its own selection process. Still, I’ve summarized methods that work reliably for me and my team.
But first, let’s look at conventional approaches:
Be active in chat groups and help newcomers: The key is becoming one of the most active members, assisting new users. This is a solid approach for patient individuals—I estimate a 6/10 chance of getting selected via this method.
Create artwork or viral videos: If the project values art and has a dedicated “art” division, create artwork. This method is especially effective for projects with meme culture, such as Berachain.
Host and participate in events: This overlaps with general chat activity, but I know people who landed ambassador roles specifically through hosting events. To try this, contact admins and express your interest. Common events include playing Fall Guys or hosting karaoke nights, but creative ideas stand out. Hosting Q&A quizzes in the group—posing questions and rewarding fast, accurate answers—is another great idea.
A sneaky trick (don’t tell anyone): You can invite friends to boost each other’s scores (not endorsing this, just noting that many do it).
My "secret weapon" to become an ambassador
Build media influence on X: Creating content on X is the best path to becoming an ambassador, as nearly every top-tier project offers me ambassador roles under better terms than others. Why? Because I have an audience and reputation—valuable community resources the project needs. This way, I create value for the project while benefiting my followers. Create content around the project, read posts, interact with others on X. Remember: strength lies in unity. Like and retweet each other’s posts. When you build a community of over 50 people and lead it, your chances of becoming an ambassador exceed 80%.
Connect with the team: This doesn’t work for everyone, but the best approach is building relationships with team members and engaging proactively. Discuss how to improve the product, refine marketing strategies, and offer suggestions. Simply helping team members and staying active in chats typically gives you a 90% chance of landing an ambassador role. You might even become a chat admin or community manager, earning extra income. The principle is simple: Be valuable not only to the community but also to the team.
Organize AMAs and assist KOLs: No one is better suited to manage KOLs than someone already serving as an ambassador for the same project. This method isn’t for everyone, but if you know influencers, helping organize AMAs or facilitating promotions through trusted KOLs will earn deep gratitude. This is exactly what early-stage projects need.
Network with existing ambassadors: Get to know current ambassadors and ask them to recommend or nominate you. Prepare a personal profile and exchange project insights. They’ll refer you, and you’ll refer them.
(4) Once You’re an Ambassador, What Should You Do?
Simple: Keep doing what made you an ambassador in the first place, and ask the team how you can be most helpful.
In general:
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Keep creating content about the project.
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Stay active in the community so people see and recognize you.
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Provide feedback on the product, track all innovations, and help solve problems.
These simple steps will yield early results. Over time, you’ll accumulate case studies, and eventually, this could become your full-time job—just like a friend of mine who now serves as a full-time ambassador, thriving in the role…
Not everyone will achieve this, but if you’re patient and willing to put in effort, I believe it can work for you too.
(5) "Grinding" Ambassador Roles on Discord
"Role grinding" on Discord is part of being an ambassador. Early supporters often receive the same rewards as official ambassadors.
So, if you’ve joined an ambassador program, this is definitely worth paying attention to.
Below, I’m sharing a long-form guide I recently posted on X:
1. Research:
Search for early-stage projects on Twitter/Telegram, follow content from various KOLs, or identify projects that have secured significant funding or been mentioned by top developers. Which projects should you prioritize?
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Have a large base of high-quality followers
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Are backed by top-tier venture capital firms
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Have partnerships with major launched projects
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Can quickly build new things and attract massive user bases
Also track their rising market interest via Cookie3 to gauge broader community interest.
2. Key Activities:
What am I doing that others aren’t?
Publishing on Medium: Write articles on Medium and share them in relevant channels, aiming to create unique content.
Art Creation: Draw illustrations, post them on Twitter, encourage community engagement (ask people to like and comment), and share in designated channels to catch the team’s attention.
Multi-account “trick”: Use one account as a “scammer” and your main account to report it. How does this work in practice? A secondary account acts like a bot, spamming the chat or sharing fake scam links. Your main account plays the hero—consistently reporting the fake account and maintaining communication with admins. Show the team you’re deeply committed to protecting the community and ready to expose fraudsters.
Others: Actively participate in general chat groups, join events, and create content.
(6) Kaito: Acting Like an Ambassador Without Direct Team Contact
Kaito offers a great way to earn rewards by performing ambassador-like tasks without formally joining a program or holding a role on platforms like Discord.
How does it work?
Kaito features a Yaps Program—a system that functions like an ambassador program but without formal bureaucracy. You earn Yaps for content created on X, which are analyzed by AI to assess value and engagement with the project’s community. The more Yaps you accumulate, the greater your potential rewards.
Not every project uses Kaito, but top-tier ones certainly do. If your content delivers value, you’ll be rewarded accordingly.
3. The Ultimate Web3 Ambassador Toolkit
Tools for Creating Content on X:
Typefully: A powerful tool for drafting and analyzing tweets and threads. Offers insights into engagement metrics and helps craft resonant content. Its AI capabilities make it ideal for planning long-form tweet threads and optimizing performance through A/B testing of formats and styles.
Kaito: More than just a tool—it’s a method for content discovery and curation. Use it to track trending topics, influential accounts, and viral content in your niche. Helps analyze community sentiment and identify high-performing content patterns.
AI Tools for Meme and Image Creation:
DALL-E 3 (by OpenAI): Generates high-quality images from text prompts, perfect for custom memes, banners, and visual content on X.
Canva: Features built-in AI tools for generating and editing images, with ready-made meme and social media graphic templates—ideal for combining text, visuals, and branding elements.
Tools for Writing Articles:
Notion AI: Assists with content planning and drafting, supports AI-generated writing and grammar checks—perfect for long-form articles and guides.
Medium: The platform itself is a content creation and distribution tool, supporting Markdown and multimedia integration, plus built-in analytics to track reader behavior.
4. Summary
To become a successful Web3 ambassador, focus on:
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Creating content and fostering community
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Only engaging with projects led by experienced teams
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Using research and analysis tools like CryptoRank and X
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Especially targeting early-stage projects with real-world applications—where the biggest rewards lie
Ambassadors matter because they create content, support communities, and provide feedback. Don’t limit yourself to official programs—you can also “grind” roles on Discord by actively participating. Kaito’s Yaps program is brilliant: just create content on X, no direct team contact needed, and you can still earn recognition and airdrops.
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@DeRonin_
