From Crypto OG to Trump Family's Crypto Advisor: Is Sun Yuchen the Chosen One in Cryptocurrency?
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From Crypto OG to Trump Family's Crypto Advisor: Is Sun Yuchen the Chosen One in Cryptocurrency?
Trump is not only the President of the United States but also the world's biggest internet celebrity, so much so that the "Trump Effect" has become a popular economic concept—the wild performance of Bitcoin after his election victory being the best example. When it comes to capitalizing on the "Trump Effect," perhaps no one has done better than Sun Yuchen.
Navigating Web3 tides with focused insightsOn January 20, 2025, the same day Donald Trump was inaugurated as President of the United States, his family's cryptocurrency project, World Liberty Financial (abbreviated as "WLFI"), announced the purchase of over $100 million worth of digital assets, including $47 million in wBTC and $4.7 million in TRX. Two days later, WLFI further increased its holdings by acquiring an additional 10.81 million TRX tokens, elevating TRX to become the top five asset in WLFI’s portfolio, surpassing even USDT.
Data: https://intel.arkm.com/explorer/entity/worldlibertyfi
Behind these transactions lies an increasingly deep collaboration between Sun Yuchen and the Trump family. This partnership has expanded Sun Yuchen’s influence far beyond the realm of digital currencies, reaching into politics, economics, and global markets. With sharp vision, acute market sensitivity, long-term strategic planning, and strong execution capabilities, Sun Yuchen is steadily advancing toward realizing his grand vision of building a new global crypto order.
New Crypto Identity: OG x Crypto President x WLFI Advisor, Unlocking a New Industry Landscape
When we think of Sun Yuchen, associations include founder of TRON, global advisor at Huobi HTX, advisor for wBTC, and Prime Minister of the Republic of Liberland. On November 26, 2024, another title was added to his growing list: advisor to the Trump family’s cryptocurrency initiative, WLFI. In its announcement, WLFI stated: “Sun Yuchen’s insights and experience will help us continue innovating and growing.” The day before this announcement, Sun invested $30 million into WLFI, becoming its largest investor. On January 19, 2025, he announced an additional investment of $45 million, bringing his total investment to $75 million.
As mentioned at the beginning of this article, the Trump family has also been steadily increasing its TRX holdings—indicating their confidence in TRON’s technological strengths and long-term market potential, further deepening their blockchain strategy. By partnering with TRON, the Trumps not only gain access to the wealth-generating opportunities within the crypto market but also leverage a mature platform to drive their own projects forward. This alliance sets a new precedent for mutually beneficial collaborations between political figures and the crypto industry, injecting fresh momentum toward broader adoption and development of crypto assets.
Sun Yuchen’s Crypto Empire
As the first U.S. president openly supportive of cryptocurrencies, Trump has swiftly moved to relax crypto regulations since taking office. On January 21, David Bailey, CEO of Bitcoin Magazine, revealed on X that among the first 200 executive orders signed by Trump after inauguration were those related to cryptocurrency or Bitcoin. On January 22, Trump authorized the U.S. Securities and Exchange Commission (SEC) to establish a “Crypto Task Force” led by Hester Peirce—widely known as the “Crypto Mom”—tasked with “developing a comprehensive and clear regulatory framework for crypto assets.” These actions demonstrate Trump’s commitment to fulfilling his campaign promises, suggesting more crypto-friendly policies are likely ahead.
In this more favorable regulatory environment, Sun Yuchen’s strategic positioning and innovation capacity will be able to flourish even further. As he continues expanding his crypto footprint, his role as advisor also enables him to provide the Trump family with deeper strategic insights into the crypto market, helping accelerate industry development and fostering overall ecosystem growth.
No One Understands the “Trump Effect” Better Than Sun Yuchen
Trump is not just the U.S. President—he is also one of the world’s biggest internet influencers, making the so-called “Trump Effect” a widely discussed economic phenomenon. The explosive performance of Bitcoin following his election victory serves as a prime example. When it comes to capitalizing on the “Trump Effect,” perhaps no one outperforms Sun Yuchen.
On January 18, Trump posted on his social media account announcing the launch of his official meme coin, TRUMP (OFFICIAL TRUMP). Huobi HTX acted swiftly, becoming one of the earliest established leading exchanges to list the token. After going live on Huobi HTX at 17:40, TRUMP surged up to 1,250%, sparking widespread discussion across social platforms and becoming a viral sensation. According to CoinGecko data, TRUMP began trading at an opening price of $0.1824 and skyrocketed over 15,000% within 12 hours, peaking at $75.35, with a fully diluted valuation (FDV) nearing $80 billion.
On January 20, Melania Trump also launched her personal meme coin, $MELANIA. Once again, Huobi HTX emerged as one of the fastest exchanges to capitalize on the trend, opening spot trading just four hours after the token’s release. Within less than two hours, MELANIA reached a market cap of $6 billion, with prices rising over 50%.
These timely listings of trending assets, combined with recent frequent collaborations between Sun Yuchen and WLFI, have fueled speculation that “Sun Yuchen is the driving force behind Trump’s coin launches.” Sun himself even retweeted such rumors, jokingly saying he wanted to “watch the drama unfold.” Regardless of conspiracy theories, Huobi HTX has clearly demonstrated exceptional market responsiveness. By listing these emerging tokens promptly, the platform not only meets user investment demand and amplifies wealth effects but also injects renewed vitality into the crypto market. It followed up with major promotional campaigns, offering new users the chance to receive TRUMP and WLFI token airdrops—providing generous incentives while continuously boosting market engagement.
As the Trump family deepens its involvement in the crypto space, more innovative projects and tokens may emerge. Sun Yuchen and Huobi HTX’s participation undoubtedly brings greater opportunities to this burgeoning sector.
Beyond the official Trump meme coins, another area showcasing Sun Yuchen’s foresight regarding the “Trump Effect” is artificial intelligence. On January 21, Trump announced that SoftBank, OpenAI, and Oracle would jointly form a new AI company called Stargate—a $500 billion initiative poised to become “the largest AI infrastructure project in history.” Following the announcement, the crypto AI sector saw broad gains, with tokens like ARC, PIPPIN, GRIFT, and SWARMS surging approximately 110%, 121%, 90%, and 60% respectively over the next three days.
All of these tokens are available for trading on Huobi HTX. As the convergence of AI and cryptocurrency gains momentum, Huobi HTX is accelerating its strategic moves. From leading AI memes like GOAT, to ACTSOL, which delivered 20x returns in a single day, to the rising wave of AI agent projects, Huobi HTX continues to lead the industry in identifying high-potential AI-related assets. This perfectly echoes Sun Yuchen’s statement on X on January 17: “For new coins, Huobi is all you need!”
Image sourced from the internet, as of Jan 22, 2025.
Driven by this powerful wealth effect, Huobi HTX has shown astonishing growth momentum, with user numbers rapidly increasing. In just one day, the platform welcomed over 180,000 new registered users—an all-time high. This figure not only highlights Huobi HTX’s strong appeal but also underscores its leading position in the industry. With a robust technical infrastructure, effective market strategies, and strong brand recognition, Huobi HTX has undoubtedly become a key player in the global blockchain industry, attracting growing attention and trust from users and investors alike.
The Chosen One of the Crypto Industry
Within the crypto industry, Sun Yuchen has already achieved immense success and accumulated substantial wealth. Yet he continues to push forward at the forefront—driven, one can assume, by aspirations that transcend fame and fortune. Now, Sun Yuchen stands at a pivotal historical juncture. His unique business acumen, bold strategic vision, TRON’s technological foundation and user base, Huobi HTX’s market advantages and brand strength, combined with political backing from a deep alliance with the Trump family—all position him not only to expand his crypto empire but also to propel cryptocurrencies into broader markets and elevate the entire industry to new heights.
“Believe that you’re destined to achieve big results!” Sun Yuchen wrote on X shortly before Trump’s inauguration. He didn’t specify what exactly this “big result” might be, but it’s surely his true calling.
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