OKX CMO Haider Rafique: Teases co-designed "Legend Reborn" livery with McLaren Racing, honoring legends and challenging limits
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OKX CMO Haider Rafique: Teases co-designed "Legend Reborn" livery with McLaren Racing, honoring legends and challenging limits
Our journey has been filled with challenges and breakthroughs. Through the "Legend Reborn" livery, we hope to honor the spirit of constant innovation and courageously forging a brand-new future.
Navigating Web3 tides with focused insightsOn September 19, OKX Chief Marketing Officer Haider Rafique published a new blog post unveiling the co-designed "Legend Reborn" livery for McLaren's Formula 1 car. The full translated text is as follows:
Today, we are partnering with the McLaren Racing team to launch a limited-edition "Legend Reborn" livery for the MCL38 F1 car, which will hit the track this weekend at the Singapore Grand Prix.
The "Legend Reborn" livery, co-created with McLaren, reflects our shared commitment to innovation and legacy. Both brands have built legendary reputations in their respective fields over the years, and this design aims to redefine the future by revisiting the past. "Legend Reborn" is designed for fans who grew up watching races, witnessed McLaren dominating the tracks, and lived through the MP4 era. This year marks a special moment for the McLaren team, making it the perfect time to bring back memories from that golden era, as McLaren once again fights at the forefront of excellence.
A key highlight of the livery is the inclusion of the names of 13 drivers who raced in MP4 cars, including legends Ayrton Senna, Alain Prost, and Niki Lauda. This detail symbolizes how we draw inspiration from history to drive future achievements. Prominently displayed on the MCL38’s rear wing is the phrase “Accelerate Web3,” underscoring our commitment to advancing on-chain technology.
"Legend Reborn" also represents the innovative spirit we see in China as an organization. Just as McLaren has spent decades pushing the boundaries of automotive engineering, we too relentlessly pursue progress in the on-chain space.
OKX began as a centralized cryptocurrency exchange but has evolved into a Web3 technology company shaping the future of blockchain. Like McLaren, we view ourselves as our own challengers—this mindset drives us to compete fiercely and strive for victory.
Yesterday at Token2049, during a fireside chat with Lando Norris, we launched the redesigned OKX Wallet. This update introduces a brand-new interface and on-chain trading capabilities, offering next-generation users a fresh gateway into the on-chain world. We are redefining how billions of people explore the on-chain universe, just as McLaren reinvents its race car every season.
Our journey has been filled with challenges and breakthroughs. Through the "Legend Reborn" livery, we pay tribute to the spirit of constant reinvention and bold pursuit of a completely new future.
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