Jupiter Founder: 3 Elements + 1 Trait = The Equation for Building a Successful Community
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Jupiter Founder: 3 Elements + 1 Trait = The Equation for Building a Successful Community
The key to cryptocurrency's greater value lies in the human-centric "community."
Navigating Web3 tides with focused insightsAuthor: Ting, BlockTempo
Meow, founder of Solana's renowned DeFi aggregator Jupiter, and Luke Belmar, founder of Capital Club, appeared at the ABS Asia Blockchain Summit to engage in an in-depth discussion on the topic "Energy Theory of Money," exploring together the impact of communities on projects.
The Power Behind Money Is Community
First, Luke Belmar asked what money is and whether its core concept revolves around community. In response, Meow stated that making money is about creating new money, and in the cryptocurrency space, creating new money has become significantly easier (generating token value from nothing).
However, how can cryptocurrencies become more valuable? The key lies in "community"—fundamentally human:
"What is money? Anything people believe has value is money, so literally the only thing you need to create a new model is people, community, and belief.
And this is truly astonishing because I think with the emergence of this new type of currency, we've eliminated all technical and logistical barriers to creating new money."
Three Key Elements of Community Building
Next, Luke Belmar first inquired about the meaning behind "CAT," then asked Meow how he built a community trusted by users.
Meow explained that CAT stands for the initials of three words: Certainty, Alignment, and Transparency—and these three elements form the foundation of any strong community. He also noted that many recent token launches have underperformed, likely due to lacking these three critical components:
"If you've noticed, many recent product launches have performed poorly—not talking about price here, but the actual facts you see, right?
I've shared this with many VCs—we discussed tokens and slow growth. You spend years building a project, then it launches. It should be a huge celebration, but instead, the community ends up fragmented. That’s really painful, but I believe the root issue is the lack of alignment, certainty, and transparency."
Luke Belmar then asked Meow what key factors are required for founders or builders to reach Jupiter's level. Meow responded that energy is the essential driver behind successful projects:
"One thing we’ve done well is understanding that, as a project, everything revolves around energy. I think many people don’t fully grasp that whether it’s your product, community, token, communication, or vision—it’s all about creating a highly positive energy system between your community and holders."
"Energy" Determines Project Growth
Luke Belmar believes a community’s mission, vision, and values are indispensable, and the ultimate goal is to concentrate energy—something achievable by gathering large numbers of people. Meow further emphasized that in crypto, many things can be faked, but "energy" cannot—and this authenticity is what ultimately determines a project’s success:
"In crypto, so much is fake—you know your trading volume is fake, your investors are fake, your users are fake, everything is fake.
But you know what I’ve found you can’t fake or force? Energy. No AI, no bots, no KOLs can simulate it.
If you're in crypto as a builder or creator aiming to create new money, then everything else is secondary. Focus on creating new money or facilitating the transfer of new money. I believe the key to creating new money lies in recognizing that it stems from genuine effort and real energy."
Additionally, Meow highlighted that emotion is another critical factor influencing project outcomes:
"The emotional economy is key—projects and teams that get people emotionally invested are the ones that succeed. I think this is also why many projects fail: they evoke emotional investment but ultimately disappoint, which is extremely damaging to the industry."
From PVP to PPP
Finally, Luke Belmar invited Meow to offer some advice or encouragement to founders and builders. Humbly, Meow said he didn't feel qualified to give advice. However, he expressed his hope that project teams focus on solidifying their foundations and deeply engaging with their communities, rather than getting caught up in the fleeting highs of viral fame or skyrocketing token prices.
Moreover, Meow advocated for the concept of PPP at the end of the session, urging the crypto community to shift from a PvP mindset to a PPP mindset:
"PvP means player versus player—constantly trying to kill each other, tear each other down. PPP means player helps player—collaborating, supporting one another."
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