
The Rule for Making Money in the Crypto Market: Proactively Lower Your Intelligence, Become a "Smart Idiot"
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The Rule for Making Money in the Crypto Market: Proactively Lower Your Intelligence, Become a "Smart Idiot"
Embracing the idiot in cryptocurrency does not mean becoming an actual idiot.
Written by: Theo Delarosa
Compiled by: TechFlow
How to become a successful crypto investor is a long-standing topic. Do ordinary people really invest based on technical specifications and "fundamentals"? Are those cute little pictures and meme coins succeeding because of superior fundamentals? Theo Delarosa takes a different angle, exploring why fundamentals won't make you a better crypto investor—and what actually will.

Recent trends have made one thing clear: today's crypto market is primarily driven by hype, narratives, and catalysts. Think about yourself or someone you know—what drew you into this space? Was it seeing others make huge profits, or the idea that cryptocurrency could revolutionize the world?
Got it? Undoubtedly, the idea of decentralization and how blockchain can transform our financial system is a powerful sales pitch! It captures the imagination of many new investors. Honestly, perhaps you were drawn in by this narrative—or know someone who was.
If you want long-term success, you must adopt a buyer’s mindset—you need to sell something to them. This is how you profit. What are you selling? It could be a service or product, but more importantly, it's tied to ideas, emotions, branding, stories, or impressions. People believe in stories, and the easier they are to understand, the better.
For example, consider these two explanations:
-
Complex description (Broke): Zero-knowledge proofs after succinct verification on data availability layers enable modular cross-chain zero-channel compression finality, achieving Byzantine fault-tolerant acyclic settlement consensus, ultimately enabling interoperable x-chain vault yield optimization for cross-chain transfers.
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Emotional description (Bespoke): It lets you quickly and securely move what matters to you into a place full of new opportunities—so you can make money!
Which one would you choose?
Choose the simple idea anyone can grasp—even with zero IQ. Something that protects your funds, saves you money, moves faster, solves problems. These are things that appeal to broad audiences—these are what people care about. How many L1s, wallets, DEXs, lending platforms already exist? Will a project succeed just by being slightly better than its countless competitors?
Isn’t it all speculation anyway?! As history has repeatedly shown, where there’s hype and speculation, there are opportunities. So that’s our focus. Cryptocurrency may eventually become the future—or it may not. Only real adoption will decide that. What we *can* control is lowering our IQ to view the crypto landscape through the eyes of the masses.
Let’s dive deeper into some past events and analyze them from this alternative perspective using the two types of descriptions introduced earlier (Broke vs. Bespoke).

Past Narratives
NFTs
Broke: These are just meaningless little pictures with no intrinsic value or utility. I can't possibly spend hundreds or thousands of dollars on a JPEG—it's bound to go to zero.
Bespoke: A whole new asset class has entered the world! People love novelty. It generates buzz, curiosity, speculation, and attracts countless individuals eager to build their own brands. Smells like money-making opportunity everywhere!
L1s
Broke: Everyone smart knows Ethereum will dominate as the leading L1 because its tech specs are clearly superior. Investing in any other L1 is pure idiocy.
Bespoke: For new users, Ethereum is extremely expensive... No average person can afford $25–$50 in gas fees. Look at all these new chains focusing on specific use cases—it’s genuinely exciting. They’re attracting capital, builders, and users pushed out by ETH’s high costs.
GameFi and Metaverse
Broke: The technology is still early-stage; the graphics don’t even look as good as 4399 browser games. Plus, economic models are immature. This is a giant Ponzi scheme!
Bespoke: Games matter immensely in the real world! Leveraging blockchain to enter gaming will be massive. Sure, early projects might have flawed tokenomics and in-game economies, but gaming remains one of the most likely pathways to bring millions of new users into crypto.
Memes
Broke: No tech, no utility—stay far away from memes.
Bespoke: In reality, most people got into crypto—or first heard about it—because certain meme coins made some people rich. That’s exactly what draws people in and creates liquidity growth. Dreamers making dreams come true.
AI
Broke: AI has nothing to do with crypto—this is just another blockchain scam.
Bespoke: AI is humanity’s next revolution—merging it with blockchain creates the next big chance to make money!
Final Thoughts
Ultimately, what matters is understanding market conditions, participants, their goals and motivations, and the pros and cons across various sectors and narratives. Embracing the idiot in crypto doesn’t mean becoming a real idiot—it means opening your mind to understand how the broader market thinks. Put yourself in their shoes, see what they see, think how they think.
Be the smartest idiot.

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