Argentine football legend Mascherano teams up with Alchemy Pay to promote NFT Checkout feature
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Argentine football legend Mascherano teams up with Alchemy Pay to promote NFT Checkout feature
NFT? Checkout is one of the key features heavily promoted during the partnership.
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On December 5, Argentina football legend and former national team captain Javier Mascherano attended an official exclusive NFT launch event in New York hosted jointly by SaaSGo and Alchemy Pay, celebrating the launch of Alchemy Pay’s NFT Checkout feature. At the event, Mascherano personally introduced his exclusive NFT collection co-launched with SaaSGO and STEPN. Alchemy Pay provided NFT Checkout payment services for this NFT series, and Mascherano experienced the functionality live, purchasing one of his own NFTs using the NFT Checkout.
As one of the world's greatest defenders, Mascherano enjoyed a stellar career playing for top-tier clubs such as Liverpool in the English Premier League and FC Barcelona in La Liga. During the World Cup, he announced his role as a brand ambassador for Alchemy Pay and unveiled a limited-edition co-branded NFT. This collaboration will further expand the brand’s global reach—particularly across Latin America—while promoting mainstream-friendly on/off ramp fiat-to-crypto solutions and the NFT Checkout feature.
Mascherano and Alchemy Pay have also launched a limited-edition co-branded NFT Card, which will serve as both a reward and a key identity credential for members of the Alchemy Pay community. NFT holders will enjoy benefits including transaction fee discounts on Alchemy Pay, opportunities to win signed jerseys and footballs from Mascherano, priority access to community airdrops, preferential selection as community ambassadors, and more. The NFT will also function as a priority pass for future events and integrate with other Alchemy Pay initiatives.
“Just as I connected defense and attack throughout my career, Alchemy Pay bridges fiat and crypto, web2 and web3 around the globe. A perfect match!” Mascherano announced the synergistic partnership on Twitter, expressing his excitement about becoming an Alchemy Pay brand ambassador.
Alchemy Pay NFT Checkout: Simplified NFT Purchases
NFT Checkout is one of the key features being promoted during this collaboration. The service enables users to purchase NFTs using traditional fiat payment methods such as Visa, Mastercard, regional mobile wallets, and bank transfers, making the buying process more direct and convenient.
Designed for high-frequency NFT payment scenarios, Alchemy Pay’s NFT Checkout drastically reduces the complexity of purchasing NFTs for users at all levels. Traditionally, buyers are required to pay with cryptocurrencies like ETH or SOL, but Alchemy Pay now allows users to bypass multiple steps and buy directly with fiat. With its easy-to-integrate checkout solution, businesses and NFT issuers can accept payments globally via plugins or APIs. The feature is already integrated into multiple cryptocurrency platforms and dApps, expanding access to broader user bases.
NFT Checkout covers both the NFT purchase price and gas fees. By not requiring users to first acquire cryptocurrency, it reaches a wider audience—including fans of Javier Mascherano who may be unfamiliar with crypto.
Advantages of Alchemy Pay NFT Checkout
- Multiple fiat payment options: Supports popular local payment methods such as Visa, MasterCard, regional mobile wallets, and bank transfers.
- Streamlined purchasing process: Offers a revolutionary checkout experience that eliminates the need to buy cryptocurrency upfront, significantly simplifying the acquisition process.
- Beginner-friendly: Mirrors familiar fiat payment flows, lowering the barrier to entry for new users. Intuitive and straightforward steps allow users to pay with their preferred method.
- Fast and seamless: Enables frictionless conversion from fiat to crypto within one minute—all without leaving the original platform.
Expanding Payment Access for Emerging Markets
Globally—and particularly in emerging markets like Latin America where Mascherano hails from—mobile wallets are becoming the preferred payment method for many. In these regions, mobile wallets fill the gap for users lacking access to traditional banking. By partnering with these mobile wallet providers, Alchemy Pay integrates its NFT Checkout and on/off ramp fiat-to-crypto services, opening up new payment channels for underserved populations.
Headquartered in Singapore, Alchemy Pay has observed the explosive adoption of alternative payment methods (APMs) in Southeast Asia and ensures users can leverage them to purchase NFTs. Beyond Visa and MasterCard, NFT Checkout supports domestic transfer systems in various emerging markets and popular e-wallets worldwide. Supported wallets include: Pix in Brazil (116 million users); GCash in the Philippines (60 million users); OVO (92 million users) and Dana (115 million users) in Indonesia; Kakao Pay in South Korea (36.5 million users); MoMo in Vietnam (23 million users); PayNow in Singapore (4.9 million users); and leading wallets in Peru, Chile, and Colombia.
About Alchemy Pay
The founding team of Alchemy Pay comes primarily from traditional finance and fintech payment backgrounds, giving the company a competitive edge rooted in deep industry expertise. Recently, it has formed strategic partnerships with prominent public chains and layer-2 networks such as Polygon, Avalanche, Algorand, and Arbitrum. Founded in 2018 in Singapore, Alchemy Pay is a payment gateway that seamlessly connects cryptocurrencies with global fiat currencies for enterprises, developers, and users alike.
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