
Từ PGA đến UGA: We.Rich dẫn đầu trong việc chuyển đổi tài sản mã hóa từ "tạo ra bởi giới tinh hoa" sang "tạo ra bởi toàn dân"
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Từ PGA đến UGA: We.Rich dẫn đầu trong việc chuyển đổi tài sản mã hóa từ "tạo ra bởi giới tinh hoa" sang "tạo ra bởi toàn dân"
Đằng sau làn sóng Meme, một khái niệm mang tính cách mạng hơn đang âm thầm trỗi dậy: UGA (Tài sản do Người dùng Tạo ra).

Trump quay đầu tránh phát súng đã thu hút sự chú ý của toàn thế giới. Tất nhiên, thế giới tiền mã hóa cũng không thể vắng mặt trong bữa tiệc thu hút sự chú ý này.
Là mảnh đất màu mỡ cho việc biến sự chú ý thành lợi nhuận, ngành công nghiệp tiền mã hóa là một trong những lĩnh vực theo dõi sát sao nhất các điểm nóng toàn cầu. Sau vụ nổ súng, vô số Memecoin liên quan lần lượt xuất hiện, thần thoại làm giàu từ tiền mã hóa lại tràn ngập màn hình. Phát súng ấy dường như truyền một liều thuốc kích thích mạnh vào thị trường tiền mã hóa, khiến các tài sản mã hóa lớn nhỏ trở nên sôi động trở lại.
Memecoin dẫn dắt sự tập trung của toàn ngành, trở thành mũi nhọn tiên phong trong nhiều đợt phục hồi thị trường. Đằng sau cơn sốt Meme, một khái niệm mang tính cách mạng hơn đang âm thầm trỗi dậy: UGA (User Generated Asset).
"Cơn sốt Meme" thể hiện sức hấp dẫn của sự sáng tạo và tự do biểu đạt trong thế giới mã hóa. Sự đột phá thực sự của khái niệm UGA nằm ở việc kết hợp quyền sở hữu tài sản với quyền鑄 tiền của người dùng, vừa thể hiện tinh thần văn hóa Meme, đồng thời trao cho từng cá nhân khả năng tự do sáng tạo và phát hành tài sản số.
We.Rich không chỉ là người khởi xướng khái niệm UGA mà còn là tiên phong trong lĩnh vực này. Trong làn sóng biến đổi về sáng tạo tài sản này, We.Rich凭借 its innovative concept has successfully secured the first round of funding in the UGA sector. The $2 million investment led by Folius Ventures and Animoca Brands fully demonstrates the industry's recognition of We.Rich as a leader in the UGA space.
We.Rich positions itself as a UGA platform, not just another Memecoin launchpad, aiming to become a key product that brings the crypto world into the UGA era, combining the free creative spirit of Meme with democratized asset issuance.
This article will deeply explore how We.Rich, the chosen leader in the UGA赛道, redefines the creation and trading of digital assets, and examine how it changes the landscape of the crypto world.
UGA: A Revolution in Asset Democratization for the Web3 Era
The Web2 era witnessed the democratization of content creation. The rise of social platforms such as TikTok, Xiaohongshu, and Instagram fueled an explosive growth in user-generated content (UGC), giving ordinary people opportunities to succeed through content creation and fully demonstrating the immense potential of individual users. These platforms not only provided unknown creators with overnight fame but also permanently changed the content creation landscape. In the Web2 era, we clearly saw UGC significantly surpass PGC to become mainstream.
However, when turning our attention to the crypto field, some familiar problems still persist.
Despite continuously evolving asset issuance methods providing new possibilities for wealth creation, ordinary users still face significant technical and financial barriers when exercising asset issuance rights.
Professionally Generated Assets (PGA) still dominate absolutely. Whether looking at the current huge gap in market size or differences in player composition, PGA still far exceeds UGA. Large institutions, professional teams, and experienced individuals still control the majority of crypto asset issuance and creation.
But just as the Web2 era saw the rise of UGC eventually surpassing PGC, Web3 will undergo a similar evolutionary process. The emergence of the UGA concept is precisely aimed at driving this trend.

The shift from PGA to UGA is not merely a change in industry and era trends; it represents true democratization and equality in the crypto world. It opens the door to asset creation for ordinary users and has the potential to completely transform the face of the crypto economy. Just as the rise of UGC in the Web2 era fundamentally changed the content creation ecosystem, UGA empowers every individual with the ability to mint and issue their own digital assets, becoming a pioneer leading the asset creation revolution of the Web3 era.

Natural Compatibility with the Base Ecosystem
As a Layer 2 solution backed by Coinbase, Base inherits the advantages of EVM and enjoys strong backing resources from Coinbase.
This year, the Base ecosystem has shown vigorous development, with successful Memecoins like $DEGEN and $MFER emerging in the first half. Recently, the highly popular $MIGGLES further silenced widespread market skepticism.
The sustained and genuine ecological热度 and technological innovation within the Base ecosystem, coupled with the introduction of Coinbase Smart Wallet, create ideal conditions for the large-scale application of UGA. Recognizing the perfect compatibility between the Base ecosystem and UGA, We.Rich decided to build its platform on Base, laying the foundation for future continuous growth.
Pioneer of the UGA Concept: We.Rich’s Mechanism Innovation
In the Web2 era, creators could gain value from their creativity largely becausecreation was completely free. Publishing an article, uploading an original song, or posting a video full of personal creativity—all were free. Creators had sufficient leeway to freely create, aligning creativity with self-worth.
However, in Web3 where even breathing requires paying gas fees, want to show creativity? Sure, but it costs extra.
Even putting text or an image on-chain incurs gas fees, let alone issuing one's own asset. Layered fee mechanisms and certain entry barriers have restricted many creators from transitioning from Web2 to Web3.
As the inventor and advocate of the UGA concept, We.Rich’s design philosophy centers around "enabling everyone to create assets and become a Founder with zero门槛." Let’s delve into how We.Rich achieves its core functions through unique technology:
One-Click Free Deployment: Seamless Transformation from Idea to Asset
By integrating Bonding Curve and Coinbase Smart Wallet, We.Rich simplifies the personal asset issuance process.
Compared to assets launched directly on Uniswap, We.Rich provides liquidity guarantees for asset issuance and locks assets at the code level from the start, eliminating scams like貔貅 and rug pulls. Additionally, all tokens issued on the We.Rich platform are in ERC-20 format, enabling quick listing on various exchanges.
Not only does it offer a fair launch mechanism, but it also ensures liquidity and security, providing early participants with real opportunities for high returns. We.Rich takes fair launches seriously.
Through Coinbase Smart Wallet, users can complete wallet setup in just a few simple steps and begin interacting with Web3. Moreover, We.Rich covers users' transaction fees, innovatively reducing the cost of asset creation to zero. Users can create a complete, secure, fairly launched, liquid asset without paying gas fees or providing initial liquidity.
We.Rich reduces the Web3 entry barrier for users to a level comparable with Web2, making Web3 UGA as accessible to ordinary people as Web2 UGC. More importantly, the integration of Coinbase Smart Wallet paves the way for We.Rich’s mass adoption. By eliminating technical barriers, lowering costs, and providing security guarantees while leveraging Coinbase’s brand effect, We.Rich is creating a channel allowing millions of users to easily enter the Web3 world.
Everything Can Be Tokenized
If you can think of it, it can be issued. The media for spreading hot topics or internet memes aren’t limited to images and text—video content is now a crucial carrier of information. We.Rich is no longer restricted to tokenizing images or text content; video files can also become part of asset issuance. Its unique pixel-style design and social media-inspired waterfall feed, reminiscent of apps like Xiaohongshu, reflect We.Rich’s ingenious product design, breaking traditional perceptions of Web3 products and enhancing users’ social sharing needs.
Furthermore, to expand the application scope of UGA, the team is developing functionality to tokenize any link or file—tokenize everything.

AI Recommendations: Bringing UGA Closer to Users
We.Rich’s long-term vision is supported by an outstanding team, including professionals from tech giants like Tinder and Microsoft who previously worked on Tinder’s recommendation system. Leveraging this experience, We.Rich proposed and developed an AI-powered personalized asset recommendation system from the outset. Facing the explosive issuance of massive Memecoins, this system analyzes users’ wallet data to recommend promising assets across multiple dimensions based on user interests and profiles. The efficient distribution capability of the AI engine also gives higher visibility to assets created by ordinary individuals, ensuring everyone’s assets can be seen by the market.
In the future, the We.Rich team plans to introduce a series of features such as bullet comments (danmu), live streaming, AI-generated content, and a VIP system, aiming to provide efficient UGA creation while maintaining multidimensional appeal on the platform, further enhancing its social attributes and user stickiness, making UGA more down-to-earth and easier to spread.
We.Rich’s UGA Vision: The Trinity of Social, Finance, and Governance
As a pioneer in the UGA field, We.Rich’s forward-looking vision and grand long-term vision have gained recognition in the investment market, giving it significant competitive advantages in both background and product philosophy.
The First UGA Platform Backed by Institutions
We.Rich has secured a $2 million funding round led by Folius and Animoca. These two investment firms have extensive experience in consumer application investments, providing We.Rich with strong endorsements and resource support. Additionally, We.Rich will officially collaborate with Mocaverse, offering Mocaverse holders a fast-track window to issue UGA assets.
Founder Rich Program
Upholding the理念 of "We Rich Together," We.Rich offers additional rewards to every user who issues an asset on the platform—the creator receives 20% of the transaction fees generated by their asset, plus a 0.1 ETH bonus whenever their asset “graduates” (launches on Uniswap). This innovative incentive mechanism truly enables everyone to become a project founder, allowing ordinary users to become their own "Satoshi Nakamoto."
Deep Integration with Farcaster
We.Rich, committed to closing the distance with users, also focuses on crypto-native social applications. By integrating with the native crypto social app Farcaster, users can directly use their Farcaster identity to log in and operate the We.Rich platform, seamlessly connecting their social identity with digital asset management to create a unified online identity and asset management system.
Through Farcaster’s Frame feature, We.Rich can simplify complex UGA concepts and operations into user-friendly embedded interactive experiences.
Further lowering the门槛 for asset issuance, making personal asset creation even simpler, while leveraging Farcaster’s social graph and robust user base, achieving ultra-fast cold starts—from asset issuance to attracting attention—in this new era.
Token Economy: The Future of $RICH
From our communication with the We.Rich team, we learned that unlike many platform projects with vague and unclear token issuance plans, the We.Rich team has a relatively clear roadmap. They stated they will issue their own governance token, $RICH, in the future.
In terms of token distribution, We.Rich will directly tie the future allocation of $RICH to users’ contributions on the platform. Allocation weights will be measured across multiple dimensions such as the quantity, quality, and trading volume of created assets, ensuring that early community users who actively interact will receive a certain proportion of $RICH token airdrops, guaranteeing fair rewards for early participants and active contributors.
Future use cases for the $RICH token will cover multiple aspects, including but not limited to fee commission buybacks, staking rewards, and diverse ecosystem value capture.
It’s also worth noting that We.Rich plans to airdrop a certain percentage of any wildly successful token on its platform to $RICH holders. This innovative token economic model continuously incentivizes user participation, drives positive ecosystem development, and embodies the team’s “We Rich Together”理念.
Conclusion
As early as the product demo stage, We.Rich proposed the UGA concept. In this bull market, as Memecoins emphasizing fair distribution gain repeated market recognition, the cultural spirit of fairness and freedom symbolized within Memecoins gradually spreads, and UGA is increasingly mentioned within the industry. The market’s enthusiastic discussion about UGA further highlights We.Rich’s pioneering thinking.
We.Rich is not just another memecoin launchpad; it is a key product representing the transition of crypto asset issuance from the PGA era to the UGA era. Through revolutionary concepts, innovative technology, and user-friendly design, We.Rich is redefining the creation and trading of digital assets.
The dawn of the UGA era has arrived, and We.Rich is inviting everyone to become the protagonist of this new era—We Rich Together.
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