Hutong goes global, enabling some people to see more investment opportunities first
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Hutong goes global, enabling some people to see more investment opportunities first
In its overall investment portfolio, Hoo has extensively ventured into numerous popular sectors, including the metaverse, Web3.0, NFTs, GameFi, and more.
Navigating Web3 tides with focused insightsWritten by: Hoo Community Volunteer
Since its establishment in Dubai and the launch of its global operations center this August, Hoo has increasingly strengthened its international presence. At the same time, Hoo continues to emphasize its core philosophy: enabling a select group of people to identify investment opportunities first.
1. An Exchange Embracing Change
In recent years, cryptocurrency exchanges—especially centralized ones—have faced significant challenges.
On one hand, tightening global regulatory policies have triggered constant consolidation across all crypto sectors. Exchanges that fail to adapt vanish into the brief history of cryptocurrency, while those surviving actively explore new development paths.
On the other hand, decentralized exchanges (DEXs) like Uniswap and 1inch, though smaller in scale, are growing rapidly and exerting increasing pressure on their centralized counterparts.
In Q1 last year, total capital across all DEXs was only $2.7 billion. By Q2 this year, it had surged to an astonishing $404.9 billion.
With regulators tightening restrictions ahead and DEXs chasing from behind, centralized exchanges find themselves in a difficult position.
As a result, many well-known exchanges have begun transforming.
For example, Coinbase, once known for its strict listing criteria, is gradually expanding its range of listed assets. Binance, which previously pursued aggressive expansion, has reduced its listing frequency under mounting global regulatory pressure.
Only after recognizing risks does transformation become possible.
Faced with the evolving landscape of cryptocurrency, Hoo Exchange—having established an operational hub in Dubai and gone global early—has embarked on its own path of innovation.
As its internationalization progresses, Hoo’s business team has traveled extensively across countries and regions, connecting with high-quality project teams and securing access to numerous promising projects.
Moreover, many quality projects now proactively seek collaboration and support from Hoo.
Despite this influx, Hoo maintains rigorous standards in evaluating projects to best protect user interests.
After all, Hoo’s core principle is clear: enable users to discover real investment opportunities—not traps.
2. Hoo’s Core Philosophy: Enabling Early Access to Investment Opportunities
“The market is ruthless and cunning”—this statement might sound boastful if taken at face value.
Yet through long-term practice, Hoo has demonstrated exceptional foresight in identifying promising assets and accurately judging industry trends.
At the beginning of this year, Hoo actively positioned itself in high-potential sectors such as NFTs and the metaverse. On January 21, Hoo listed AXS, a metaverse asset. Today, AXS trades at $133.23, up from its initial price of $0.476—a staggering increase of 27,889%. Similarly, ENJ, an NFT asset, has appreciated by 1,369% since its listing on February 5.
Additionally, PIXEL was listed on Hoo on November 6. Within less than 24 hours, its price soared from the IEO price of $0.015 to a peak of $0.45—an increase of 30 times.
YooShi, listed on September 5, rose from an opening price of $0.0000000108 to $0.0000025079 in just two months—a 232-fold increase.
Likewise, AXS—the flagship GameFi project—was listed on Hoo on January 21 when it was priced at just $0.476. Today, AXS speaks for itself, having delivered extraordinary returns and validating Hoo’s sharp investment acumen.
Based on AXS’s peak price of $100 on Hoo, the return reached as high as 210x.
Furthermore, RACA, MANA, BABY, MetaX, and others—all successfully identified and listed by Hoo—confirm its consistent track record.
Hoo has clearly fulfilled its mission of giving select users early access to investment opportunities. Its strong ability to identify high-quality projects has made Hoo a standout among next-generation exchanges, earning it the reputation as the birthplace of 100x tokens.
Currently, Hoo’s ecosystem centers around its CEX platform. Beyond that, HSC serves as another key gateway linking users to the broader ecosystem. From both listing strategy and user returns perspectives, Hoo consistently leads its peers. Its forward-thinking approach is evident in being among the first exchanges to embrace DeFi and partner with popular projects such as ICP, WOO, AVAX, and Casper, delivering user investment returns exceeding 600%.
Hoo also maintains broad exposure across trending sectors including the metaverse, Web3.0, NFTs, and GameFi. High-performing tokens such as AXS, AVAX, LPT, FLOW, MASK, and RACA have seen gains ranging from 545% to 27,889% since their listings.
The outstanding post-listing performance of these assets is closely tied to Hoo’s unique listing strategy.
When selecting cryptocurrencies for listing, Hoo first focuses on popular sectors.
For instance, it prioritizes high-quality, already trending projects in areas like Web3, the metaverse, and NFTs. These help Hoo remain competitive and meet user demand for trading hot assets.
At the same time, Hoo doesn’t overlook emerging projects with high growth potential—those not yet widely recognized but featuring unique innovations that could secure them a future market position.
Moreover, compared to top-tier exchanges, Hoo offers more cost-effective listing fees. Project teams can collaborate with the platform on joint activities—such as airdrops or other promotional models—and may even qualify for waived listing fees based on their project’s potential.
Additionally, while leading exchanges often suffer from lengthy review cycles and complex, cumbersome listing processes, Hoo combines thorough evaluation with high efficiency, significantly reducing time costs. This blend of foresight and speed gives Hoo a competitive edge.
That said, Hoo does not compromise on project selection.
Dedicated review personnel at Hoo conduct rigorous assessments of projects seeking listing. Any project with security risks—such as a problematic history, past incidents, or vulnerabilities in smart contract code—is rejected outright.
Beyond Hoo’s distinctive listing approach, the Hoo Research Institute plays a crucial technical role in shaping listing strategies.
3. New Developments, New Strategies
The Hoo Research Institute acts as an information vanguard, breaking down industry knowledge barriers and sharing insights on trending sectors and projects with loyal users. The institute dedicates extensive time to analyzing each project, ensuring quality before any listing on the Hoo Exchange.
This wide-ranging yet cautious research ensures Hoo neither misses major trends nor loses focus.
Experience shows that a clear understanding of an industry’s foundational logic often leads individuals to achieve more predictable investment returns.
The same holds true for exchange ecosystems.
Amid the rising popularity of the metaverse concept, on November 18, the head of Hoo Smart Chain (HSC) announced that due to severe homogenization in existing public blockchain ecosystems, HSC will fully commit to metaverse development, aiming to provide effective solutions and innovative frameworks for the entire DeFi ecosystem.
HSC will allow users to transcend time and space, entering virtual worlds where they experience a “real world” sensation. Residents of the HSC metaverse will enjoy powerful immersion through enhanced visual, auditory, and tactile experiences, feeling as if they inhabit another reality. HSC will evolve into an innovative metaverse ecosystem governed by DAO principles, with the HOO token serving as the ecosystem’s value symbol and governance utility.
Beyond HSC’s strategic direction, applications built on HSC are gradually breaking boundaries and diversifying. PuddingSwap is one such example.
As the largest DEX on HSC, PuddingSwap is evolving from a single-purpose exchange into a comprehensive platform integrating new elements like NFTs and GameFi. Users can not only trade HSC-based assets on PuddingSwap but also boost staking rewards by pledging obtained GameFi NFT cards.
In the future, with the launch of the GameFi game "Pudding Empire," these NFT cards will be linked to "chef roles" and enable users to participate in pudding-making to earn rewards. The PuddingSwap GameFi ecosystem will progressively incorporate raw material NFTs, kitchen tool NFTs, cooking battle modes, and a food plaza NFT marketplace, becoming the first high-quality metaverse-integrated ecosystem within HSC.
Thanks to Hoo Smart Chain's continuous innovation, HOO—the native token of HSC—has achieved a maximum gain of over 2,300% since its launch in September last year, outperforming mainstream exchange tokens.
HOO is the native token of the HSC chain. Originally capped at 1 billion tokens, Hoo permanently burned 900 million unissued HOO tokens following community feedback, reducing the total supply to 100 million. It serves not only as the sole universal asset across the entire Hoo ecosystem but also as the linchpin enabling capital flow and governance mechanisms.
Furthermore, on November 26, Hoo launched the "Young Tiger Fund," investing in and incubating various blockchain projects—including infrastructure, innovative赛道, and development tools—to offer Hoo users earlier access to valuable investment opportunities.
To date, the Young Tiger Fund has invested in several notable projects including MetaverseX, Legend Fantasy War, Soldex, Pixelverse, and ClearDao.
In summary, we can see that in fulfilling its core mission—enabling early access to investment opportunities—Hoo has adopted a two-pronged strategy.
First, leveraging Hoo Smart Chain, Hoo Research Institute, and the Young Tiger Fund, Hoo deeply explores underlying industry dynamics, broadly positioning itself in popular sectors like the metaverse, Web3, and GameFi, while maintaining strict and high standards for listings.
This dual focus expands both the breadth and quality of investment information available to users.
Ultimately, this enables Hoo users to generate certain and substantial returns amid the uncertainty of the cryptocurrency industry.
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