Huobi HTX releases 2025 H1 performance report: over 50 million users, assets under custody exceed 6.4 billion, top-performing assets surge up to 850%, firmly ranking among the world's leading exchanges
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Huobi HTX releases 2025 H1 performance report: over 50 million users, assets under custody exceed 6.4 billion, top-performing assets surge up to 850%, firmly ranking among the world's leading exchanges
Three years of foundation, one breakthrough—HTX is entering the main channel of global competition.
Navigating Web3 tides with focused insights
HTX's 2025 H1 Performance Report
Halfway through 2025, the crypto market has experienced frequent fluctuations amid regulatory battles and evolving tech narratives. Amid shifting trends, Bitcoin surged past $120,000, setting a new all-time high. In this dynamic cycle of competition, HTX has maintained steady progress, delivering an impressive mid-year performance.
Over the past three years, HTX has continuously advanced its platform transformation—from brand revitalization and product innovation to user growth and global expansion. With the HTX DAO ecosystem governance system maturing, HTX has gradually transitioned from a "platform exchange" to a "people's exchange." This article systematically reviews HTX's key advancements and interim achievements in the first half of 2025 across multiple dimensions: platform rankings and core data, premium asset strategy, ecosystem synergy, product and research innovation, brand and operational development, and security infrastructure.
Strong Platform Metrics, Rising Global Rankings, Steadily Advancing Toward the Top Tier
In just the first half of 2025, HTX saw a 92% sequential increase in new registered users, surpassing 50 million cumulatively; platform assets under custody grew by 14%, exceeding $6.4 billion; overall trading volume increased 17% year-on-year, with trading users rising 11% sequentially—core metrics across the board showed upward momentum, sending rare signals of stability to the industry. HTX’s competitiveness as a leading global trading platform continues to strengthen.
According to Kaiko’s Q2 2025 report, HTX rose two spots among 45 major global spot exchanges, entering the global top eight and becoming the most improved exchange within the Top 10. It ranked second globally in both business and technology dimensions and remains at the forefront of the industry in the “security” category. Additionally, HTX’s rankings continue to climb on authoritative global data platforms such as CoinGecko, CoinMarketCap, DefiLlama, and CryptoRank, gradually establishing itself as a premier platform in the minds of Web3 users.
HTX Achieves All-Time High in Organic Traffic Across Platforms
Notably, HTX’s total organic traffic reached a record high in March, growing 127% year-on-year, making it one of the fastest-growing traffic dark horses in the industry.
Hot Assets Drive Platform Wealth Effect, Forward-Looking Strategy Helps Users Capture Gains
In the first half of 2025, HTX delivered outstanding performance in new asset listings. Coins such as TRUMP, LAYER, and STO were all first listed on HTX, launching faster than other major exchanges. Multiple new tokens posted exponential gains shortly after listing. TRUMP rose from 10U to 95U, up 850%; AVAAI, representing the AI narrative, surged 570%; PIPPIN from the Solana ecosystem and infrastructure project LAYER gained 484% and 467% respectively; assets like STO, SYRUP, and SKYAI also achieved over 200% increases. Meanwhile, HTX is among the first-tier platforms in stablecoin offerings. Since May this year, HTX has launched six new stablecoins: USD1, EURR, USDR, EURQ, USDQ, and AETHUSDT. USD1, issued by Trump family-backed crypto venture World Liberty Financial, has the potential to become a star project in the stablecoin space as U.S. regulation becomes clearer. As the first global exchange to list USD1 and support USD1 deposits on the TRON network, HTX added BTC/USD1 and ETH/USD1 trading pairs in June and launched a time-limited zero-fee trading campaign for the USD1/USDT pair, further enriching the USD1 ecosystem and securing first-mover advantage.
In today’s fast-moving crypto landscape filled with short-term trends, projects with long-term potential and solid fundamentals deserve greater attention. Adhering to the philosophy of “value investing, early discovery, and selecting the best,” HTX balances wealth creation with long-term narratives, launching flagship initiatives such as the “Golden Dog Program” and weekly performance reviews to highlight standout, high-potential assets. HTX is gradually building a rapid-response mechanism for “anticipating trends and curating quality listings,” helping users seize early investment opportunities.
HTX Premium Asset Performance Leaderboard
Deepened Ecosystem Synergy, Strategic Partnerships Accelerate Implementation
On the ecosystem front, the HTX DAO governance mechanism continues to advance steadily, with community engagement consistently increasing. In April, the $HTX holdings-based voting tool was launched, allowing holders to submit or vote on governance proposals. In July, the token listing recommendation governance mechanism was introduced, enabling holders to use the HTX DAO Vote Tool to select preferred projects for potential listing on HTX. Users now co-participate in major platform decisions, realizing the decentralized vision of “built by users, governed by users, shared by users.”
Meanwhile, the $HTX token burn mechanism driven by HTX DAO continues as scheduled. On July 15, the Q2 2025 burn was completed, destroying approximately 11.79 trillion $HTX tokens. In total, about 23 trillion $HTX were burned in the first half of 2025, valued at around $41.36 million based on current prices. Since launch, HTX DAO has conducted six burns, eliminating over 72.76 trillion $HTX tokens worth more than $136 million. The burn process is executed via Sun.io and publicly recorded on-chain. Users can verify details via the transaction hash. This burn mechanism effectively implements value redistribution and deflationary logic, providing strong fundamental support for the platform’s assets and enhancing ecosystem stickiness and user trust.
In strategic partnerships, HTX continues to deepen collaboration with global leading compliance service providers. In the first half of 2025, HTX established deep partnerships with crypto custodians Fireblocks and BitGo, achieving comprehensive upgrades in asset security, compliant custody, and institutional services. Integration with Fireblocks Off-Exchange and BitGo Go Network not only brings industry-leading technical capabilities to HTX but also sets new benchmarks in transaction security, operational efficiency, and compliance assurance, creating a more efficient, secure, and trustworthy professional trading environment for global institutional clients.
HTX DAO Q2 2025 Burn Announcement
Continuous Product Innovation, Research Leadership Driving Industry Frontiers
In the first half of 2025, HTX continued optimizing user experience with several key feature rollouts:
● Launched Futures YuBao and cross-margin trading mode in derivatives, maximizing capital efficiency. Products like futures trial funds and zero-cost position purchases help newcomers enter the market cost-free;
● Officially launched sub-accounts for custody and HTX DAO on-chain voting, offering users more secure and flexible trading and governance experiences;
● Introduced a 1:1 exchange channel between USDT and USDD, improving stablecoin usability.
These features significantly enrich HTX’s product suite, meeting diverse trading and asset allocation needs across user segments.
In the first half of 2025, HTX Ventures released multiple in-depth research reports and industry insights, consistently shaping crypto narratives. Topics included “RWAFi and Stablecoin Payments”, “Real-World Applications of AI Agents”, “On-Chain Capital Flows Amid Macroeconomic Shifts”, and “Stablecoins Reshaping Global Payment Power”. Through high-quality research and deep analysis, HTX is cultivating the image of a global exchange with both intellectual depth and innovative strategic positioning.
Accelerated Global Brand Push + Platform Operations "Cash Power", Enhancing User Experience
In brand marketing, HTX hosted 16 offline events in the first half of 2025, covering key markets including Hong Kong, Dubai, Moscow, Istanbul, and Las Vegas, achieving a total exposure of 274 million and serving over 3,300 clients offline. Notably, HTX made its debut in the U.S. market at Bitcoin Vegas with a “Space Check-In” event, attracting over 400 participants and igniting community enthusiasm. Online, creative campaigns such as the Mars Initiative, Season 3 of Miss Huobi Contest, and the Fitness Challenge to Mars received widespread user acclaim, significantly boosting community engagement and brand recognition.
In platform operations, HTX launched eight thematic campaigns around trending topics such as the “Trump Dinner”, “Sun Yuchen gracing the Forbes Global cover”, and “TRON’s New Chapter in Global Expansion”, averaging over 20,000 participants per event and contributing nearly 25 billion USDT in combined spot and futures trading volume—demonstrating strong synergy between brand marketing and business growth. Additionally, HTX held 55 asset trading events, engaging 290,000 users, distributing over a million dollars in rewards, and driving spot trading volume beyond $7.3 billion, continuously delivering a “trade-and-earn” utility experience.
Security and Compliance Safeguard User Assets, High-Quality Service Adds Platform Warmth
In an industry marked by tightening regulations and frequent risk incidents, HTX released its semi-annual security report, continuously strengthening its security framework and building a multi-layered, end-to-end risk control system to ensure real protection of user assets.
● In the first half of 2025, HTX blocked 15 fraudulent withdrawal attempts, helping recover over $100,000 in losses;
● Assisted in freezing $1.42 million in externally stolen assets, added over 20,000 blacklisted addresses, and actively contributed to industry-wide security efforts;
● Sent over 2 million risk alerts to users, continuously raising awareness of risk prevention;
● Through anti-phishing measures, risk system optimization, and enhanced on-chain monitoring, HTX has established a comprehensive, end-to-end security framework covering user, trading, and fund endpoints.
HTX Half-Year Data Review (Blacklist Interception, Fraud Tracking) – Comprehensive User Protection Upgrade
As one of the earliest platforms in the industry to adopt Merkle tree proof-of-reserves verification, HTX has publicly disclosed reserve data for 33 consecutive months, ensuring ongoing asset transparency. As of July 1, 2025, the platform’s overall reserve ratio remained above 100%. For USDT, user holdings reached 1.8 billion tokens while platform reserves exceeded 1.82 billion, marking four consecutive months of net asset growth. Rising core asset reserves reflect growing user trust in the platform. Furthermore, to enhance auditability and transparency of reserve verification, HTX has upgraded its PoR system to a TiDB distributed storage architecture, significantly improving data processing efficiency and traceability.
In service experience, HTX’s customer support team served over 1.36 million users in the first half of 2025, resolving nearly 590,000 critical issues, with an overall satisfaction rate exceeding 82%. Focusing on newcomer education and user empowerment, the platform’s “Learn & Earn” initiative attracted over 1.6 million learning sessions, with more than 330,000 total participants and nearly 7,400 new users acquired, driving dual growth in user education and community activity.
Three Years of Foundation Building, One Breakthrough Moment: HTX Enters the Global Mainstream Race
Since its rebranding in 2022, HTX has undergone three years of steady, incremental advancement. This H1 2025 “performance report” reflects concentrated progress in core metrics, robust product capabilities, global strategy, diversified asset systems, compliance and security principles, and brand influence.
Going forward, HTX will continue to uphold “users first,” deepening efforts in emerging narratives, hot assets, compliance, and security. By continuously strengthening platform resilience and competitiveness, HTX aims to build a trusted, one-stop cryptocurrency financial platform for users worldwide.
About HTX
Founded in 2013, HTX has evolved over 11 years from a cryptocurrency exchange into a comprehensive blockchain business ecosystem encompassing digital asset trading, financial derivatives, research, investment, incubation, and more.
As a leading global Web3 gateway, HTX adheres to a development strategy centered on global expansion, ecosystem prosperity, wealth generation, and security and compliance, offering comprehensive, safe, and reliable value and services to cryptocurrency enthusiasts worldwide.
To learn more about HTX, visit HTX Square or https://www.htx.com/, and follow us on X, Telegram, and Discord. For inquiries, contact glo-media@htx-inc.com.
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