Huobi HTX Executive in Face-to-Face Dialogue with Liu Ye: Returning to Users' Sight and Building Trust through Sincerity is the Way of Huobi
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Huobi HTX Executive in Face-to-Face Dialogue with Liu Ye: Returning to Users' Sight and Building Trust through Sincerity is the Way of Huobi
"Only by truly returning to the user's perspective, competing solely on sincerity, and steadily solving problems step by step to build trust, can one genuinely become the top choice for the industry and users."
Navigating Web3 tides with focused insights
Recently, Huobi HTX's first-ever talk show livestream series in the crypto industry, "Face to Face with Huobi Executives," has officially launched its second episode. In this installment, Huobi Liu Ye—head of marketing at Huobi HTX and official spokesperson—answered questions on Huobi HTX’s brand heritage and sentiment, outstanding platform performance, accumulation of user trust, efforts to build a young and engaging brand identity, and opportunities for women in Web3. She also unveiled special “real benefits” for users celebrating Huobi HTX’s 12th anniversary. She emphasized that only by truly returning to the user’s perspective, competing solely on sincerity, and steadily solving problems step by step can a company earn genuine trust and become the top choice for both the industry and its users.
Q: Huobi HTX is marking its 12th anniversary with the theme “Returning to Users’ Sight.” What exactly are we fighting for in the branding arena?
We won’t live off nostalgia or past glories—sentiment must be backed by sincerity. This year, our campaign centers on “sentiment + culture”: on one hand, rewarding loyal users and rekindling a sense of companionship; on the other, building a youthful and fun crypto culture. For example, on May 20th we released the slogan, “I’ll give you everything—except my private key.” We aim to make crypto understandable and appealing, breaking into mainstream awareness.
Q: In today’s environment where the industry is obsessed with “marketing wars” and “innovation races,” what differentiated strategy will Huobi HTX use to build its user moat? Any sneak peeks at upcoming blockbuster marketing moves?
Huobi HTX doesn’t compete with gimmicks—we compete on sincerity. We deliver rewards for real, and we write rules clearly. From shifting awards from KOLs to ensuring 70% go to regular users, to our “You Bring Talent, I Bring Capital” initiative, Huobi HTX aims to convert every act of sincerity into long-term user trust. “Co-creation” isn’t just a slogan—it means genuinely turning user suggestions into product features and real platforms.
Q: Amid constantly shifting regulations and declining user trust in centralized platforms, how does Huobi HTX plan to rebuild trust through “trust marketing”? What specific strategies will this involve?
Trust isn’t built through words, but through consistently “solving problems.” Huobi HTX isn’t perfect, and we never hide our shortcomings. We welcome user feedback—we’re not afraid of criticism, we’re afraid of silence. If an issue can be resolved, we act immediately. If it can’t, we respond honestly. These executive dialogues aren’t for show—they’re about making transparency and responsiveness standard practice.
Q: Why does Huobi HTX continue to run the “Huobi HTX Top Woman” program? How does Liu Ye view opportunities for women in Web3? What’s behind this year’s “Finding Future Queen” initiative?
I’ve been involved from the first to the third edition, and I’ve seen so many women evolve from being “questioned” to being “needed.” Talented people shine—but not everyone gets a stage. Huobi HTX is committed to building that stage, so women with real talent and ideas can be seen.
These participants aren’t just entering a competition—they’re finding turning points in their lives on our platform. Women in Web3 shouldn’t be boxed in by labels; they should become builders of this industry, using their wisdom and perspectives to enrich the crypto world.
Q: How do you strike a balance between compliance and innovation?
This isn’t an either/or choice—it’s about running multiple systems in parallel, each continuously improving. Long-term, our value lies in curating trustworthy, high-quality assets for users.
As Justin stated at the end of 2023, Huobi HTX aims to become a “platform for premium projects,” filtering out truly valuable investment opportunities for users. This isn’t about hype—it’s about creating a secure and reliable trading environment.
Q: As Huobi HTX celebrates its 12th anniversary, what is its biggest challenge?
Our focus isn’t just on existing users within the crypto space, but on serving the next wave of newcomers—especially those coming from traditional finance and internet industries. These users prioritize long-term value and risk management.
We’re not merely competing for users—we’re setting rules and standards for the entire industry. A truly trustworthy exchange should take on the responsibility of screening risks and supporting user growth.
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